creative or copy writer or communications

8/3/2019 Creative or copy writer or communications

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PETER M. LAVELLE6521 McCauley Tr WEdina, MN 55439

Cell phone: 651 769-4246

[email protected]

KEY QUALIFICATIONS:Creative marketing professional with ten + years experience, including medical device marketing

Demonstrated management and leadership through unique working experiences in overseas environments

Superior interpersonal and leadership skills, building positive and effective relationships with customers, vendors, trade media, and internal staff

Proven experience in successful planning and execution of marketing plans, materials, sales strategies, and events

Strong project management and ability to maximize resources to stay within budget

Very successful experience working with extremely diverse work groups

Proficient in the use of various design, layout and business software applications:

MS Office Suite ACT! Contact Management Software QuarkXPress- Word Adobe Illustrator Corel Draw- PowerPoint PhotoShop Adobe Acrobat- Excel

PROFESSIONAL ACCOMPLISHMENTSPassenger Services Manager 2009 - Present

SkyLink Arabia(SKA)IraqUtilize extensive experience in all aspects of logistics, transportation and passenger movement operations in a US military and US Department of Defense contractor environment.* Lead and manage Air Passenger Terminal under contract to Department of Defense.* Successfully address and mitigate organizational and individual issues* Ensure high standards of customer service* Develop creative solutions to resolve numerous logistical and other issues under austere conditions* Develop and employ successful network among other agencies and organizations t

o help achieve goals and objectives* Successfully move 2300 passengers and baggage per month on average as part ofthe Pax Service Team, under adverse and austere conditions, maintaining excellent customer service throughout, utilizing a range of aircraft and travel methods

* Process flight embarkations and debarkations, including all travel documents for domestic and international passengers

* Made considerable improvement to facilities as Acting Manager, managing all facets of Air Terminal Operations in absence of primary manager


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Logistics Coordinator 2008 - 2009Kellogg Brown & Root (KBR) IraqDelivered outstanding customer service pursuant to a broad spectrum of logistical needs of US Army client in an austere and demanding environment

* Develop real logistical plans and provide effective, close support for military operations.

* Submit TMR, AMR, and Space-block requests and did necessary follow-up to ensure mission success

* Manage requirements and implement plans for daily customer support* Balance available airlift against mission requirements and space available elements

* Lead planning and effort to maintain day-to-day operations* Perform analyses of logistics support requirements and resource shortfalls, and potential mission requirements

* Provide alternative logistical solutions and options for client consideration

* Organize ground transportation when primary airlift is unavailable

* Coordinate information and brief the forward Command Group regarding logistical matters

Marketing Generalist 2006 - 2008U.S. BANKMinneapolis, MNManage direction, design, development and implementation of marketing initiatives for assigned business lines and provide excellent service to internal and external customers* Re-brand and launched array of new marketing materials, accounting for changesto business landscape, competitive forces, and product enhancements* Manage web update processes* Interface with customer regarding custom product procurement

* Manage email blast process and list management* Produce copy for all new print and web-based promotions to address competitivechallenges and boost sales* Manage customer facing and departmental projects simultaneously under tight deadlines* Evaluate current trade show program and implemented positive changes to display and program* Manage custom-printed credit card program and improved process through updatesto systems* Produce PowerPoint presentations to update look and improve message

Account Coordinator 2005 - 2006CENVEO Minneapolis, MN

Responsible for high level coordination of print production and primarycustomer contact* Exercise effective customer service as the primary client point of contact* Excellent Project Management skills* Manage project timelines, make adjustments as needed and communicate changes to client* Facilitates and consults with business partner in regard to their production needs* Document client production needs and take responsibility to meet those needs and manage client expectations


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* Serves as convenient point of entry for producing print projects

Marketing Manager, 2001 - 2005INTERTON Plymouth, MN

Managed marketing programs for national hearing aid "Focused-Factory" with responsibility for sales support and materials (print production, negotiating/buying)and distribution, distributor incentives and support, media relations, trade show, and event planning. Planned and executed marketing budget, ensuring performance to plan.

* Created core elements of marketing communications program for targeted towardprofessional clinicians and consumers in the mature market (age 55 and older) with appealing look and feel that broke from industry norms.* Managed marketing collateral development including layout/design direction, copywriting, editing, and print production to meet extremely tight deadline (30 days).* Developed new company website as Project Manager for all web site development* Developed annual marketing plan including competitive research with an emphasis on industry trends, challenges and business cycle* Worked with cross-functional work groups to coordinate successful product launches* Insured consistent professional corporate image was integrated into all projects and communicated through regular press releases

* Raised department efficiency while improving cost controls on $1.5M materialsinventory, resulting in lowered cost through streamlined production and improvedinventory control, flow and expenditures.* Coached and directed staff as necessary* Targeted distributors using a focused/ direct marketing campaign that increased unit sales by 23% in year one, and by 25% in year two* Increased company presence, traffic and annual new distributor enlistment through hands-on planning/management of company participation in the industry's largest national trade show

Marketing Coordinator, 1996 - 2001LORI MEDICAL LABS / UNITRON HEARING Plymouth, MNResearched, developed and coordinated marketing for a rapidly growing hearing ai

d manufacturer. Drafted press releases and ad copy on scheduled basis to ensurecontinued presence in trade media- Improved efficiency and timeliness of product launch materials; planned and coordinated efforts with Canadian corporate office while concurrently teaming withproduct manager and engineers- Managed marketing communications program including layout/design direction,copywriting, editing, and print production- Interfaced with customers regarding co-op marketing promotions and programs- Maximized use of marketing resources by fostering positive synergy between USand international divisions- Managed web site design and implementation (Lori Medical) including architecture, image and copy- Event planning: Managed all aspects of a highly successful incentive trip to M

aui for over 300 customers, including pre-trip promotion, customer qualification, travel, meals and accommodations, destination management, events, leisure activities and education classes

EDUCATION CONCORDIA UNIVERSITY St. Paul, MNBachelor of Arts, Marketing Management, 1998CENTURY COLLEGE White Bear Lake, MNAssociate of Arts, Business, 1989MEMBERSHIPS American Marketing AssociationToasmasters International


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ANCILLARY Air Transportation Manager, 1985 - 2004EXPERIENCE MINNESOTA AIR NATIONAL GUARD Minneapolis, MNProgressive management and leadership role in military air transportation and related industrial safety.* Hands-on leadership of task oriented teams* Lead duty section of multiple teams and deployed as needed under real-world and training scenarios* Trained and mentored numerous new members* Conducted monthly presentations as the Unit Safety Officer and served the unitthrough an accident-free tenure

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