creative platforms presentation of progress
TRANSCRIPT
The industry i am looking to work in is that of the Film and Television Industry. I am
looking to become a video editor in this Industry and eventually work on large scale
films or television programs and series.
The roles i am likely to get directly out of university are not full on editorial roles. I
am likely to get a role as an editing assistant or, if the company still uses tapes as
opposed to digital media, a digitizer.
An assistant editor will likely do small projects or small portions of work on larger
projects while reporting directly to the chief editor. This role is of higher import than
that of a digitizer who is someone that would simply transfer footage from DV tapes
onto computers which means that editors do not have to stop working to do so.
Industry
The job profile and Personal requirements for an Editor are as follows:
Film and television editors edit and assemble films and videos from raw, unedited
footage (‘dailies’ or ‘rushes’), taking into account the mood, pace and climax of films
or television productions.
Film and television editors may perform the following tasks:
view processed film and video with production personnel to analyse, evaluate and
select scenes and to decide which scenes need to be improved or reshot
trim film and copy video segments to specific lengths, arranging and joining them in
sequence as a final product or for inclusion within a subsequent broadcast or longer
production
Industry Cont.
import, compile and render digital audio and visual footage on a computer to enable
the content to be presented with maximum effect
select and incorporate visual effects and transitions for maximum effect
select stock shots from a film library and edit and incorporate them into film or video.
There is often a need to work long or irregular hours. Work may need to be carried
out on location.
Personal Requirements:
artistic flair and interested in visual media, patient, attention to detail, able to work
as part of a team, able to take direction, lateral thinking.
Industry Cont.
import, compile and render digital audio and visual footage on a computer to enable
the content to be presented with maximum effect
select and incorporate visual effects and transitions for maximum effect
select stock shots from a film library and edit and incorporate them into film or video.
There is often a need to work long or irregular hours. Work may need to be carried
out on location.
Personal Requirements:
artistic flair and interested in visual media, patient, attention to detail, able to work
as part of a team, able to take direction, lateral thinking.
Industry Cont.
My original plan was to create a very simple logo and business card that were very
clearly based in the film industry. To do this i wanted to use images that are highly
associated with film such as film reels and strips of film. This along with my name
and details would create the basic card. I chose to use a film strip for my logo along
middle of the card and to put my details on the other side. This was the first effort.
Conception, Design & Production
I was seriously unhappy with my first effort, the card looked extremely basic and
unprofessional and showed very little creative talent. I wanted a more creative look
and changed it to black and white and moved the film strip to the side with the
details. I introduced the film reel on the other side as my logo.
Conception, Design & Production
At this point i was still unhappy and unsure how to proceed with my design. However
upon looking at some examples of other film logos i noticed that a lot of them
featured circular stamp designs. I therefore decided to try this and decided to base
the colours on the wax seal style.
Conception, Design & Production
Online example My design My design in Photoshop
By this point i was happy enough with my logo that i wanted to see how it would look
on a business card. I therefore used Moocards to simulate a design and also take the
chance to redesign the other side. I changed the colour of the background behind the
logo and also carried the colour scheme onto the front of the card. I included contact
details and the details to my vimeo page.
Conception, Design & Production
After seeing my card in the flesh i decided that the text on the design was not what i
wanted it to be. It was not as tidy as is could be and the font was not really suitable
for the professionalism i was after. I also decided to change it to say ‘editor’ rather
that ‘films’
Conception, Design & Production
Having finished the design of my Logo i could create a cohesive image with my logo,
business card and CV. I changed my CV to be more concise and also arranged it so
that the most relevant and important information was at the top. I added some
industry specific information such as having a valid passport for travel to jobs. To
make it cohesive with my image i added the logo in the corner and changed my
name to match the font of the Logo.
Conception, Design & Production
I created a blog at http://stephenfarrercreative.tumblr.com/ in order to chart my
progress. Doing this blog helped me because it provided me a public place in order to
present what i had created. Knowing it was public meant that whenever i finished a
design and placed it on the blog i could gauge how happy i was with it better
because i would think about what other people would think of it. Seeing each design
in the same place allowed me to easily chart the progress of my designs and i could
easily see how they had improved with each different concept and iteration.
My blog also allowed me to have a place to showcase some of my work and gave me
a chance to talk about them more in depth than i had been able to before and have a
platform with which i could reach a wider audience.
Conception, Design & Production
I feel that the strengths of my work is that there is a cohesive image and theme
running throughout all of them. This increases the recognisability of each of them
individually and also peoples ability to recognise me. I feel all my work is very
concise and does exactly what it has to to get the required information across. My
logo instantly tells people my would be profession and the CV provides the important
details upfront.
I think my weakest work is my blog because the platform i am using to create it does
not allow me to customise it as much as i would like and therefore it is not as
cohesive with my image. I also feel like my show reel will be amongst the weaker of
my artefacts due to the fact that my current film work so far is not as extensive as it
could be.
Strengths & Weaknesses
I think my strongest skill sets currently are my interest in visual media and the
industry i am hoping to gain access to as well as the fact that i consider myself
extremely patient with a keen attention to detail and that i believe i am a very quick
to learn new skills.
I feel my current weaknesses are my desire to try and do all the work by myself as
opposed to working as part of a team and my current lack of experience with
industry professionals.
Strengths & Weaknesses
I looked at various places for business cards designs. Firstly i looked at the templates
from Moocards. While these had images normally associated with film i felt they were
too comedic to be professional.
Other cards i saw were very creative with their use of film imagery such as using
Clapperboards as the main design concept. Others used the idea of a film reel which
my first design tried to emulate:
Research – Business Cards
For show reel research i looked at previous students work.
The first student i looked at was Johnny Briggs; Johnny had been mentioned by
multiple lecturers as very good so he must have had a good showreel.
His showreel at https://vimeo.com/66470454 provided a really good base for me
to see how i should go about my showreel. His showreel was very well organised and
structured and provided a clear sense of the quality of his work.
The one thing i would change from his showreel and something i have received from
feedback is to make sure that it is clear what role you had in the film so i would add
text to tell the viewer this.
Research - Showreels
For my CV i took inspiration from a CV i had
seen on the Creative Platforms blog. The
CV by Ankur Patel is very highly stylised
and is a very unique way of portraying the
necessary information. I liked how much of
a stand our CV this was and wanted to use
aspects of it such as the separation of
sections using coloured lines and the larger
font headings.
Research - CV
I found out the skill sets recommended for a video editor, they are:
artistic flair and interested in visual media
Patient
attention to detail
able to work as part of a team
able to take direction
lateral thinking.
This came from
http://www.jobguide.thegoodguides.com.au/occupation/Film-and-Television-Editor
Research - Skillset
The work i have remaining to do is:
Design and implement my website to showcase my work
Create my show reel
Print my new business card with my new logo
I have until the 28th April to finish these tasks however i want them to be finished by
the 21st April at the latest. The easiest task is to finish my business cards so i want
them to be finished in two weeks. From there i want to design and implement my
website over the coming month while gathering my show reel material. That will give
me another month to edit together my show reel.
Remaining Work