creative portfolio - lidka schuch
TRANSCRIPT
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Lidka has earned the respect of her clients and peers as an Expert Digital Content Creator, Creative Designer and Educator.
Creative Portfolio
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
you can withAdobe® InDesign™ 1.5
WRITTEN and DESIGNED byLIDKA SCHUCH
Moving from QuarkXPress
to Adobe InDesign
Adobe, the Adobe logo, InDesign, Illustrator, Photoshop and PageMaker are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. All other trademarks are the property of their respective owners.
Quark, QuarkXPress, QuarkXPress Passport, Quark XTensions, and XTensions among others, are trademarks of Quark, Inc. and all applicable affiliated companies, Reg. U.S. Pat & Tm. Off., and in many other countries.
© 2001 Lidka Schuch
Printed in Canada 2001
.......... 5
notesAdobe® InDesign™ 1.5
TIP for Mac only: InDesign stores information about
crashed files in the System Folder/Preferences/InDesign/
InDesign Recovery folder. Sometimes after the
recovery of a document there are still files left in this
folder which may cause messages to pop up when you
open the file the next time. Create an Alias (Shortcut
in Windows) of the InDesign Recovery folder, put it in
an accessible place (like the Apple Menu on Mac), and
empty this folder after recovering the file which crashed.
1. Setting Master Text FramesSetting measurement unitsAdjusting column guidesMultiple undosAuto-recovery
The New Document dialog box is self-
explanatory for anyone familiar with
QuarkXPress, with a few exceptions:
Master Text Frame automatically
adds pages with linked text boxes
when text is imported. However, if you
type directly inside a text box within
InDesign, it is necessary to manually
create additional pages and linked text
boxes.
InDesign’s default measurement unit is picas. If you prefer to have the
page size displayed in inches in the
New Document dialog box, you must
change the default document settings
using File>Preferences dialog box while
there is no document open. Also, InDe-
sign does not recognize the standard
inch mark (”) for units, only “in”.
All column guides are adjustable.
Even when the default number of
columns is set in the New Document Dialog
box, any column can be repositioned
individually.
InDesign has multiple undos—but saving
the document clears the undos. As well,
InDesign has an excellent recovery system.
Even if you crash, it will recover everything
since the last save.
.......... 4
Adobe Systems Guidebooks and Resource Guides
Author / Designer / Illustrator
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
DigitalFelix.net Newsletter Volume 5, Issue 1, January - March 2016 Page 1
Volume 5, Issue 1 January - March 2016
DigitalFelix.net Newsletter Volume 5, Issue 1, January - March 2016 Page 1
Publisher’s NotesWelcome to the fifth year of DigitalFelix.net Newsletter. If you’ve enjoyed reading it, or if you have a comment, please drop us a note, we always appreciate that :)
And, please do not forget that in a bit more than a year from now, on July 1st, 2017, due to the Canadian Anti Spam Legislation your subscription will be automatically cancelled, unless you subscribed at DigitalFelix.net, or unless you click on the Subscription Options at the bottom of the newsletter email and set your preference to “I agree to receive email messages from DigitalFelix.net”. You are important to us and we don’t want to lose you. Happy Spring Everyone!
Find all published newsletters
to date on our site at www.digitalfelix.net/archives
ASK FELiX A QUESTIONSend an email with your question to:[email protected]. The answer to the most
interesting or the most common question will be
posted in the next issue of DigitalFelix.net newsletter.
To register for our Newsletter, click here.
NEW
WHAT’S INSIDE:
Page 1: Felix answers: How to change default programs on Mac, Windows OS 10 and Windows versions prior to OS 10.
Page 2: Picture Perfect Tips, an article about various methods of photo-retouching skin by Photoshop guru Ron Giddings.
Page 3: Industry Tidbits: Getting the best quality printout from inkjet printers • Magic Prefs: Mighty Mouse Problems Fixed • Few tips on Google search • Apple Mail: group recipients names showing bug workaround • How to calibrate a monitor on Mac and Windows.
DigitalFelix.net On-Line CoursesContact us for a free consultation.
We’ll design a workshop or a full course JUST FOR YOU. One-on-One, Small or Large Groups. Adobe Illustrator, Photoshop, InDesign, and many other Design Software courses.
SPRING SPECIAL! One-on-one training 2 hrs for $80!FOR NEWSLETTER SUBSCRIBERS ONLYFirst two hours of one-on-one training with Lidka in Adobe InDesign, Illustrator and/or Photoshop for only $40 per hr. And, if you take it with a friend or two more people (maximum 3 people per group), you pay $30 per hr per person for the first two hours. Offer valid for training longer than two hours. This offer goes away by July 15, 2016.
Documents extensions are associated with specific programs on Mac and Windows by default. For example, when you double-click from the Desktop on documents with extensions: .JPG, .PDF, .PNG and .TIF, they will open in Preview on Mac, and in Windows Photo Viewer on Windows. If you prefer to open a document in any other program that you have installed and that supports these formats, you can do so by opening such documents in a different fashion than double-clicking on them. Or, you can change the default settings to make such files always open in programs of your choice.
HOW TO OPEN A DOCUMENT IN A PROGRAM OF YOUR CHOICE: On Mac and Windows
1. Launch the program you want the document to open in, and use the Open command from the File pull down menu.
2. Right mouse click on the document and choose the preferred program from the Open With fly-out menu.
3. On Mac: Drag the document’s icon onto the icon of your preferred program on the Dock. On Windows: you must hold Shift key while dragging the document’s icon onto the icon of the program on the Taskbar.
FELIX ANSWERS:
How to change default programs on Mac and Windows
Continued on page 3
HAPPY SPRIN
G
CALL US AT (+1) 647 799 8893, EMAIL US, OR VISIT WWW.DIGITALFELIX.NETDigitalFelix.net Newsletter Volume 5, Issue 2, April - June 2016 Page 1
Volume 5, Issue 2 April - June 2016
DigitalFelix.net Newsletter Volume 5, Issue 2, April - June 2016 Page 1
Publisher’s NotesAs I was walking along Sosúa Beach in the Caribbean with my friend, ambient colours seemed to jump out at me - the almost fluorescent emerald blue of the
ocean, the dark grey clouds hanging on the horizon, and the intensive amber colour of the sand made me feel as if I were in high dynamic range (HDR) picture. The front view was taken by hundreds and hundreds of people in colourful beach attire, who came there for the pure joy of life. They came with fish and fruit and drinks. They danced. They popped like corks in the ocean, glasses in hand, drinking, laughing and singing. And when they asked to have their pictures taken, I did!Inspiration is everywhere. Sometimes, when it’s hard to find it within the walls of your office, in front of a screen, the best way to get inspired again, is to leave everything and go for a walk. Open your eyes, your ears and your heart and soak up the surrounding colours, shapes, and sounds like a sponge. Then let it brew … Stop chasing the muse – let her come to you. Enjoy!
Find all published newsletters to date at: www.digitalfelix.net/archivesSubscribe to the newsletter: www.digitalfelix.net/newsletter
Kerning is an adjustment of distance between letter pairs. Kerning was also possible before computers.
Tracking is an adjustment of distance between many letters at once. Tracking is possible only in the digital graphics.
Leading (also called line spacing) is the distance between lines of text, measured from the baseline up. On letterpress, leading was achieved by placing strips of lead between the lines of text – hence the name.
YOU ASK, FELiX ANSWERS:What’s the difference between kerning and tracking?What is leading?
Continued on page 4
NEWDigitalFelix.net On-Line CoursesContact us for a free consultation.
We’ll design a workshop or a full course JUST FOR YOU. One-on-One, Small or Large Groups. Adobe Illustrator, Photoshop, InDesign, and many other Design Software courses.
SUMMER SPECIAL! One-on-one training 2 hrs for $80!FOR NEWSLETTER SUBSCRIBERS ONLYFirst two hours of one-on-one training with Lidka in Adobe InDesign, Illustrator and/or Photoshop for only $40 per hour. And, if you take it with a friend or two more people (maximum 3 people per group), you pay $30 per hour per person. Offer valid for training longer than two hours. This offer goes away by Oct 15, 2016.
CALL US AT (+1) 647 799 8893, EMAIL US, OR VISIT WWW.DIGITALFELIX.NET
From Lidka’s albums: Dominican Republic, Sosúa Beach on a long weekend Sunday in May
WHAT’S INSIDE:
Page 1: Felix answers: What’s the difference between kerning and tracking? What is leading?
Page 2: How to Create a Mood Board for Your Design Projects: an article by Mona Idriss, Toronto-based graphic designer and illustrator.
Page 4: Industry Tidbits: • How to download previous Adobe CC versions • Where to find out your device model • How to prevent iPhoto or Photos from opening up when a camera or device is connected •
Newsletter Publisher Author / Designer / Illustrator
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
LiftRD Page 1
“There is no cosmetic for beauty like happiness.” Fortunately, cosmetic science has come a long way since Maria Mitchell (1818-1899), expressed her opinion on the matter. Today, many products and services come close and you can read about some of them here. Still, if you want to be happier with what you see in the mirror each morning, it starts with the way you feel and that’s an inside job. And the way you feel, positive or negative is the result of what you think about. Over time, the consequences of your thought life are written all over your face.
Transforming your thoughts, creating the life you desire and letting your beauty shine through from the inside - with a little help from cosmetic science and Mother Nature – are steps along the way to a brand new you. LiftRD is about this and more.
Inside each issue you’ll find actionable advice, tips and tricks for beauty, wellness and enhancement. You’ll also find regular features from board certified medical doctors and dentists who want to help you correct those beautiful “imperfections” you’re most concerned about plus a directory of local practitioners.
Most anti-aging creams make dramatic claims they truly can’t back up with science. With consistent use over time, you might realize modest improvements particularly with those creams that include retinol, vitamin C, alpha hydroxyl acids or peptides. But nothing beats Botox or dermal fillers to reduce wrinkles (except for more invasive procedures e.g. a facelift).
Botox temporarily relaxes the facial muscles that underlie and cause wrinkles. They are often used for crow’s feet, frown lines and forehead furrows. Dermal fillers diminish lines and restore volume and fullness in the face.
While injections such as these can be more costly than anti-aging creams, the effects although not permanent, can be long lasting and the results are visible almost immediately.
The good news is that qualified medical professionals in the Dominican Republic offer Botox and dermal filler treatments for considerably less cost than in Canada, the US and many other countries.
Républica Dominicana – Canada, Volume 1 Issue 1
A Brand New You
Get BEAUTIFUL in RD
Welcome to
Jariko-JaspeI N T E R N A T I O N A L
S P A • B E A U T Y • P E R S O N A L C A R E
(+1) 809 586 1043
Residencial Cerromar
Avenida 30 de mayo #11
Puerto Plata, RD
B E A U T Y • W E L L N E S S • E N H A N C E M E N T
Need a smile makeover? Want to smooth out some of the lines on your
face? Check here first to find out how you can receive safe and affordable
aesthetic treatment in the Dominican Republic. We’d love to get your
feedback and comments about this publication.
Please write us at: [email protected]
or visit our website at liftrd.com
Published by: DigitalFelix Network Inc.
Contributors: Heather Hodgman, Lidka Schuch. Dr. Luis Díaz Meyreles,
Dr. Julio Sicard Cerda
Continued on page 4LiftRD Page 4
Let Canadian Chef Don know what you want to eat ahead of time – and he will make it for you at
Just Natalie’s Place in Sosúa on Pedro Clisante between General Imbert and Ayuntamiento.
Delicious • Healthy • Inexpensive
Karen’s Massage
Condos DominicanoShort Term Holiday Rentals
• Located in the Centre of Sosúa• Studios and 1 & 2 Bedrooms• Swimming Pool• 24 hr security• Internet
Email Nesha at:[email protected] call +1 829 6164637
Plastic surgeon, Dr. Julio Sicard Cerda, located in Santiago, talks about dermal fillers, Botox, their costs and more:
“Odipsundis et ut ipis a dolorerferia nihillaci incillaborro et facea solut voluptaspis dolutem hictessi alitisci nulparum amuscius tet occae pario que cor sequasp.
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beribearum quia quibusa pellore volupic tet dolum quiae corero istrum faccab isque re vitate none verum quae perchilia am eatenda niscidi tassitatquis.
Dae nulluptiis mo est ma et aut am qui di ut pero dolupid.
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Get BEAUTIFUL in RD Continued from page 1
K O N C R E T E J E W E L L E R Y
The Stylefor Active Lifestyleswww.koncretejewellery.com
D E S I G N S O F T W A R E A C A D E M Y
LISTSELLBUYwith Jan
Jan Cipra, Broker705 934 [email protected]
*independently owned and operated
Not intended to solicit buyers or sellers currently under contract.
Pinnacle Realty Ltd.Brokerage*
Healthy Eats in RDAvocados contribute nearly 20 vitamins, minerals and phytonutrients, including 4% of the recommended Daily Value (DV) for vitamin E, 4% vitamin C, 6% folate, 8% fiber, 2% iron, 4% potassium, with 81 micrograms of lutein and 19 micrograms of beta-carotene.
AVOCADO SMOOTHIE1 frozen banana ½ an Avocado ½ cup milk (almond or plain) Honey to taste
Live, on-line trainingADOBE PHOTOSHOP, ILLUSTRATOR, INDESIGN AND MORE
– Work on real projects - one-on-one or in small groups– Get all your questions answered instantly– Interact with your teacher– Share your screen to get immediate feedback… Just like in a classroom!
Ask about custom classes (+1) 647 799 8893 or [email protected] out what Lidka’s students are saying at DigitalFelix.net
Tip: Your avocado is ready to eat when the skin is slightly soft on the outside. For added assurance, you should be able to hear the large seed rattle inside when you shake it.
Newsletter Publisher Author / Designer / Illustrator
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
ADOBE™
ILLUSTRATOR For Advanced Graphic Designers
by
Lidka Schuch
www.DigitalFelix.net
CONTENTS PROJECTS and MARKS
CONTENTS PROJECTS and MARKS ADOBE ILLUSTRATOR for Advanced Users
© 2013 Lidka Schuch • email: [email protected] • www.DigitalFelix.net Page 20
1. Draw an oval, using either the Oval tool or the BEZIÉR pen tool.
2. Change the top and bottom points to cusp (with the Pen tool selected, hold the Option (Alt on Windows) key and click and drag the directional handle.
3. With the Pen tool selected, add one point and make it cusp.
4. Draw the stem and the leaf. All anchor points should be cusp (corner). Click and drag the handle out and press Option (Alt) when you are ready to separate the two halves of the handles).
5. Place all pieces in place.
7. STEM: This is how the stem of leaf was created:
i. Draw a shape of stem, give it dark fill but no stroke.
ii. Scale it down making a copy, give the copy a lighter fill. Make sure that none of the objects has a colored stroke assigned.
iii. Blend the two shapes together using the Blend tool.
6. Use the Gradient tool and the Gradient panel to create a gradual color change in the apple. To apply color from a Color Swatch, either hold down Option (Mac) or Alt (Windows), or drag the swatch onto the gradient stop (slider).
Use the Gradient Mesh tool or command to create the inside of the bite and color it by selecting gradient mesh points and using the Swatches panel.
Use the Blend tool or the Gaussian Blur Effect to create the soft shadow under the apple.
To create a more natural apple texture effect, make a speckled texture (use brush), and apply this texture as a New Fill to the apple (use the popup menu on the Appearance panel) and use any other than Normal blending mode from the Transparency or from Appearance panels. Scale the pattern and adjust its transparency settings for a more realistic apple skin effect.
8. LEAF: The leaf was cut with a line (the line should NOT be filled) and by using the Divide pathfinder command. Then each half of the leaf was filled separately (use the White arrow to select only half of the leaf) with a gradient.
PROJECT 6: Apple (4%) Draw an apple with a bite. Use all the creative tools you have learned so far.
Curriculum Developments: Lidka writes and illustrates various graphic software instruction books
Author / Illustrator / Photographer
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
ADOBE™
PHOTOSHOP For Beginners
by
Lidka Schuch
www.DigitalFelix.net
BACK to PROJECTS and MARKS ADOBE PHOTOSHOPADOBE PHOTOSHOP for Beginners KEYBOARD SHORTCUTS PROJECTS and MARKS
Author / Illustrator / Photographer
© 2013 Lidka Schuch • email: [email protected] • www.DigitalFelix.net Page 10
KEYBOARD SHORTCUTS ADOBE PHOTOSHOP for Beginners
© 2013 Lidka Schuch • email: [email protected] • www.DigitalFelix.net Page 10
PROJECTS and MARKS
TONE CURVE Tone curve is a graph representing the relationship between input color values to output color
values of tones in an image. It means that we can control a percentage rate at which colors get darker or lighter by adjusting this curve. However, one should be very careful not to loose tones in the process (see Histogram).
The point at which color (or black) reaches 50% is called a Threshold Level .
By adjusting the threshold level we can achieve darker or lighter image.
We can establish WHITE (lightest highlight, around 3% of color) or BLACK (darkest shadow, around 98% of color) points by using white or black point eyedropper tool and clicking on a pixel we want to become the highlight (white) or the shadow (black) but there are better techniques to improve the way images display and print without loosing the full tonal range. Finding neutral grey, or color correcting human skin are much better methods. Both involve color-sampling with the Color Sampler tool and Tone Curve adjustments by each color channel separately.
Click with the Color Sample tool to set a sample. The values will show on the Info panel, if that option is checked in the Options for the panel. Press Option (Alt) key and click on a sample to delete it.
Open the Curves dialog window. For neutral grey, even up all the numbers to the middle value and adjust by eye for the blue hue in the air surrounding us. As there are many skin tones and skin colors, there is no magic recipe for them. Research and good eye are a must.
IMAGE/ADJUSTMENTS COMMANDS All commands grouped under the Adjustments menu in the Image pull-down menu are used for
the color correction and for editing of the tonal range of images.
Before CS 4, Brightness and Contrast command was the most destructive to the integrity of the tonal range and should not be used at all. Curves allow for precision control of the tonal curve but too strong adjustments may also destroy the tonal range. If you use curves, adjust them separately for each color and do it in small increments, frequently updating the histogram panel. The Shadow/Highlight command, on the other hand, tends to repair and smoothen the tonal range.
Human eye sees gradients from darkto light in a logarithmic fashion:
by compressing darker shades. We simplysee be�er lighter tones than darker.
By adjusting the threshold level,we can adjust tone curve to compress
darker shades and to suit human way of seeing.
0%
50%
50%30%
100%
100%
INPU
T
OUTPUT
GAMMA CURVE is a particular kind of tone curve adjusted for human vision.
Computers calculate gradient changefrom dark to light (grayscale)
in a LINEAR fashion:what goes in is what goes out.
50% of input colour is
50% of output colour50% 100%
OUTPUT0%
50%
100%
INPU
T
Curriculum Developments© 2013 Lidka Schuch • email: [email protected] • www.DigitalFelix.net Page 9
KEYBOARD SHORTCUTS ADOBE PHOTOSHOP for Beginners
© 2013 Lidka Schuch • email: [email protected] • www.DigitalFelix.net Page 9
PROJECTS and MARKS
2. When you see the Warning Icon on the Histogram panel, click it to update the Histogram panel.
HISTOGRAM A histogram illustrates how pixels in an
image are distributed by graphing the number of pixels at each color intensity level. The histogram shows whether the image contains enough detail in the shadows (shown in the left part of the histogram), midtones (shown in the middle), and highlights (shown in the right part) to make a good correction.
The histogram also gives a quick picture of the tonal range of the image, or the image key type. A low-key image has detail concentrated in the shadows; a high-key image has detail concentrated in the highlights; and an average-key image has detail concentrated in the midtones. An image with full tonal range has a number of pixels in all areas. Identifying the tonal range helps determine appropriate tonal corrections.
White, vertical lines in a histogram mean that the tonal range is not full and some tones are missing from the image. The objective of all image corrections is to create or preserve a smooth histogram to assure the best quality for display and printing. Update the Histogram panel after every tonal adjustment by clicking on the Warning sign icon.
THE SHADOW AND HIGHLIGHT controls (from the Adjustments submenu of the Image pull-down menu) tend to repair histograms, so use it AFTER the curve adjustments. Adjusting shadows and highlights only is often enough to improve theimage'squality.
Vertical, white lines in the color separations mean less trouble but we can still make it look and print better. This Tone Curve was adjusted separately on each color channel. The Eyedropper tool in conjunction with the Info palette were used to establish a middle grey point and each curve was corrected accordingly.
The Shadow and Highlight controls from the Adjustments submenu of the Image pull-down menu improve further the image quality without destructing the histgram. Use it always after the Tone Curve adjustments.
Histogram with white, vertical lines spells trouble in printing. White lines mean that some tones are missing from the full tonal range of the image. This image was adjusted with the composite tonal curve only.
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Simplicity benefits us all. Whether destined for print or for a monitor, the less complexyour final publication, the easier it is to edit and output. And this applies just as much toa design workflow as to a prepress workflow. With fewer programs and fewer file formats,our workflows could be so much more streamlined.
If somebody could give me just two applications—one for drawing and page layout,and another for processing continuous tone images—I would be happy as a lark. And ifthese programs had an easy way to generate good looking HTML pages for the web andPDFs for use in interactive CD-ROMs and DVDs—all from projects originally createdfor print—I know I wouldn’t ask for more. At least not right away.
Adobe InDesign is approaching the status of an all-purpose application. Lots of bugswere ironed out in version 2.0 and the program got much faster. Most important, youcan now draw in InDesign and transport your vector paths safely back to Illustrator justby drag-and-drop or copy-and-paste. You can even generate decent HTML syntax straightfrom any InDesign document, not to mention export good PDF files. Compare that toQuark’s version 5 upgrade!
With all these features in InDesign (and they print smoothly, too!), why are we stillusing QuarkXPress?
The obvious answer is that layout and prepress people still favor Quark. Why? Be-cause it’s so thoroughly entrenched as the de facto standard for print page processing.
So what are you going to do with your InDesign pages? Although the task of takingfiles from Quark to InDesign is fairly smooth, converting files the other way—from In-Design to Quark—is a tedious and time-consuming chore. It means dissecting the fileinto its original parts (text stripped of its formatting, graphics and images isolated fromthe document) and then recreating it, piece by piece, in QuarkXPress. And if the origi-nal files weren’t built properly (many still don’t know a linked graphic from an embed-ded one), someone just inherited a headache they don’t want to deal with.
Or we could all accept PDF as the standard file format for page delivery. That wouldmean mastering the art of PDF creation, which would make all our printers happy.
Since many graphic designers have been pondering whether or not to switch fromQuarkXPress to InDesign, let’s look at just ten features that are built into InDesign butare not part of the basic QuarkXPress toolsets.
Lidka Schuch is president of Toronto-based Studio L (www.studio-L.com), a design studio and training
facility offering customized courses in high end desktop graphics for graphic arts professionals.
Can you reallydo it all inInDesign?BY LIDKA SCHUCH
Magazine Editorial:
Lidka wrote and illustrated over 25 feature articles for Graphic Exchange Magazine.
She was voted ‘Most Frequently Read Writer’ 10+ years.
She continues to write software and hardware reviews and graphic tips.
Author / Designer / Illustrator
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
G r a p h i c E x c h a n g e 3
With Adobe’s Creative Suite upgrade, virtually every facet of InDesign received a facelift, but unquestionably the most significant change is the ability to add rich media to any page — video, animation, or sound. Many graphic designers who took their first steps in print have by now also picked up web design skills, and for them, stepping into InDesign’s rich media world should be a breeze.
Many reviews have been written on InDesign CS. So, instead of repeating what’s already been covered, we decided to demonstrate how easy it is to add sound and video to your design palette, using a page layout program originally created for printing.
A few months ago, when InDesign CS was still in the beta-testing stage, one of our clients — a real estate agent — approached our studio in search of a solution to her sales presentation problem. She realized that she and her clients (buyers, sell-ers and other agents) could save a lot of time if the information about properties for sale was as complete as possible, both visually and in content. Unfortunately, most of this information is still communicated through black and white faxes with tiny pictures of the properties and feature sheets which often have incomplete informa-tion. Occasionally (but rarely), an agent will go to the effort of distributing a CD with photographs of the property, or put information and visuals in a better format than the standard feature sheet. Very few use the Web to allow a client to see color photographs online, or to send an HTML-based digital publication.
However, HTML poses several problems. First is the fact that end users must have HTML turned on; second is that these documents load slowly (a surprisingly high percentage of agents still use dial-up connections); and finally, the resolution of photographs in HTML documents is poor, as is the quality of the printouts.
Since most agents (including our client) have digital cameras and can supply photographs of properties themselves, it seemed to us that a downloadable PDF with embedded rich media would be an ideal solution. Most Studio L design proj-ects call for printed materials and web design (lately, in fact, in the reverse order). We feel at home in multiple programs, and recently we dropped QuarkXPress al-together in favour of InDesign. The whole layout could be done in InDesign, but what about producing rich media? Should we outsource that?
This project did not require any extensive video or sound editing, so after spend-ing a couple of days playing with iPhoto, QuickTime Pro and The VR Worx, we de-cided to do this job entirely in-house. The project was simple and the deadline was far-off — a perfect opportunity to jump into a new area in a fairly simple way.
The steps illustrated on these pages show how we did it.
How to make a rich media PDF in InDesign CS
Step 1Design it like a website
Our real estate publication was designed just like a website, by starting with a home page, figuring out the number of links and pages, and deciding what kind of rich media we could realistically use. We had to bear in mind that houses get sold quickly and that the layout should include only the elements that an agent can supply easily. We settled on two versions: one with slide shows and music, and an upscale one with slide shows, music, and a 360° panorama — as long as the agent was able to supply the required material. To produce these two variations for initial presentation, we used a 360° panorama of a neighbourhood house.
by Lidka Schuch
G r a p h i c E x c h a n g e 3
How to make a rich media PDF in InDesign CSStep 2Collect all visuals and rich media elements
You can place any document in InDesign CS which can be exported or saved as a QuickTime movie, or as a Flash animation.
To create slide shows, we used iPhoto, Apple’s free software that’s included with the Mac operating system. All you need to do is import the pictures, set the slide show options, add music, and export it as a QuickTime movie.
To create a 360° panorama, we used The VR Worx by VR Toolbox. Of several panorama creation programs on the market right now, this was both the least expensive and simplest one we could find.
Author / Designer / Illustrator
Magazine Editorial
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Figure 9
Figure 10
Figure 11
Figure 12
Figure 13 and 14
Figure 15 and 16
Figure 17
Tricks & Workarounds
Figure 18
Figure 19
THE BOUNDING BOX AND
THE FREE TRANSFORM TOOL
The bounding box sometimes comes inhandy (e.g. when working with text boxes),but most of the time it is a visual obstruc-tion and can be the cause of accidental re-sizing and/or rotating objects. (Figure 9)
You can turn the bounding box off usingthe Hide Bounding Box command fromthe View pulldown menu; or, better still,learn to select objects with the Direct Se-lection tool (White Arrow) which changesinto the Group Selection tool (White +)with the Option (Mac) or Alt (Windows)key depressed. The bounding box is onlyvisible when objects are selected with theSelection tool (Black Arrow).
However, there’s a much better tool fortransforming objects called Free Transform.This tool lets you not only resize and rotateselected objects, but apply skewing, distor-tions (Figure 10) or perspective. But there’sa catch: to do this, you must know the mod-ifier keys, and you have to hold them downin the correct order after you start draggingthe bounding box handle:
To distort an object—hold Command(Mac) or Control (Windows).
To skew an object—first hold Com-mand and then Option (Mac), or Controland then Alt (Windows).
To apply perspective to an object—firsthold Command, then Option-Shift (Mac),or Control, then Alt-Shift (Windows).
REPOSITIONING WITH NEW LASSOS
Adobe Illustrator 9 introduced two more se-lection tools: Lasso (black lasso) for select-ing objects and Direct Select Lasso (whitelasso) for selecting individual anchor points(Figure 11). They allow you to draw irregu-larly shaped marquees—great for selectingpoints and objects with completely differentcoordinates. (Figure 12)
However, there’s one problem with both
Lasso tools: although they select objectsand points, you can’t reposition the selectedobjects and points. You have to eitherchange the tool to the appropriate Arrowtool—or learn another keyboard shortcut towork around this problem: hold downCommand (Mac) or Alt (Windows) key totemporarily switch to the selection toolused last.
EXPANDING OBJECTS
Do you miss the old Illustrator objectblends—the kind that allowed you to selectand edit each blended object individually?You’ll be happy to know that you can con-vert any dynamic blend (Figures 13 and 14)to the traditional variety (Figures 15 and 16)by choosing either the Expand commandor the Blend>Expand command from theObject pulldown menu. (Figure 17)
The Expand command can convert gra-dients, blends, patterns and styles intofilled objects. It will also convert fills andstrokes into individual objects, and regulargradients into mesh gradient objects.
As we all know, the more complex thefile, the more that can go wrong duringoutput. Since the Expand command gen-erally converts dynamic effects into ob-jects, it is particularly useful if you’re hav-ing trouble printing objects containingthese effects.
SPOT COLORS DOUBLE UP
BUT BETTER VIGNETTES
Managing spot colors in Illustrator has beena bummer since version 7, and unfortunate-ly version 9 didn’t fix this problem. Illustra-tor still doubles and sometimes triples spotcolor swatches in documents with placedduotone images. (Figure 18) Even if youdelete these duotone images from the fileand create the final layout in QuarkXPress,an extra plate shows up when printing sepa-rations. (Figure 19)
Figure 1
Figure 2
Figure 3
Figure 4
Figure 5
Figure 6
Figure 7
Figure 8
Tips, B Y L I D K A S C H U C H
Illustrator 9Most people use Adobe Illustrator to draw and/or position complex
and precise shapes. Often they struggle with selecting, aligning and
joining points, or positioning guides and rulers, perhaps spending
far too much time trying to be accurate and precise. So let me pass
on a few tips on how to get the most out of Illustrator (with some
notes on what you can—and can’t—do with version 9).
DRAWING WITH THE PATHFINDER
The Pathfinder has been part of Adobe Illustrator for a long time, but few people know whatit’s really good for. You’ll find Pathfinder commands in the Effect pulldown menu or by us-ing the palette from the Window pulldown menu. Pathfinder commands build new objectsby dividing overlapping objects and using their intersections; the shape of a new object isdefined by the intersection of the original objects. New objects are either compound orgrouped, so unless you ungroup them or release the compound, you can only select themindividually with the Direct Selection (White Arrow) tool.
Pathfinder won’t work on objects with Gradient Mesh applied, but you can draw firstand then color the drawing to avoid this problem. Almost every command works only onobjects made from closed paths except Divide, which cuts up objects with either closed oropen paths (lines). For example, drawing the simple shape of a hockey puck can be quitetedious if you have to cut, copy and join shapes precisely. But Pathfinder tools used with theSnap to Grid command make this very easy:
1. From the View pulldown menu choose Show Grid and Snap to Grid commands.2. Draw an oval and drag it, holding the Option and Shift keys to make a duplicate (Fig-
ure 1). Illustrator snaps the selected point to the grid, so select and drag the oval at the pointat which you want to snap to the grid.
3. Draw a rectangle. (Figure 2)4. Select all three objects and choose Divide from the Pathfinder palette (Figure 3) or
the pulldown menu.5. Select the two halves of the top oval and choose Unite (Figure 4) from the Pathfinder
palette or the pulldown menu; then select only the remaining objects and Unite them.6. Now use gradients to color your drawing. (Figure 5)
PALETTE CALCULATORS, UNIT CHANGES MADE EASY
Did you know that the best technique for quick and precise positioning and dimensions ofobjects is to use the Transform palette? (Figure 6)
Not only can you define one of the nine points as the origin point of the selected object,but you can also perform simple mathematical calculations or even use multiple measure-ment units. In fact, you can calculate or use multiple units in any dialog window for draw-ing and transforming objects (Figure 7). The fast way to change the measurement unit onthe ruler is to hold Command (Mac) or Control (Windows) and click on the ruler. Whenthe contextual menu opens (Figure 8), just choose the unit from the pulldown list.
Author / Designer / Illustrator
Magazine Editorial
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Zoe was a tall, slender woman with a delicate face
framed by soft curls of auburn hair, whose passions
were cooking and dancing. She had enough friends and
family to fulfill her love of cooking - at least partially - but she
has not as of yet met a man who would like a dance after a
dinner, or a dinner after a dance. That was her reason to take
dance classes that early fall. There were not enough men taking the dance course,
but the school organized group outings to the most famous dance clubs. Sure enough, it took only a short time before she met Tom, a man only a bit taller than she was, with a well proportioned body, strong and lean muscles, dark hair and blue eyes.
Since that first dance, there was a magical chemistry between them and before the month was over, Tom and Zoe went out for the first date to see a movie and grab a bite after. During the next several dates they found out plenty of things about each other, including the fact that to both of their delights, they share the appreciation of good food, and seafood in particular. That passion for flavours of seafood and sharing emotions about their experiences made them kiss for the first time. And with that first kiss their relationship entered into a new state.
Dating Tom was very exciting and Zoe’s feelings begun to turn into a desire. She decided to invite Tom to her home for a dinner - a very special dinner in a very special mood for a very special dessert after ... She used all her knowledge of food and herbs to make a meal that Tom would never forget, and that most importantly, would not put him to sleep right after.
She chose the menu very carefully, starting from a couple of light appetizers. For the main course, she decided to make a fish dish, full of taste and spice, served on the bed of rice with saffron. The dessert was to be a small serving of fruit and ice cream with a splash of Grand Marnier.
On the day of the dinner, Zoe set the table in red and white and blue, lit the candles, and draped a single string
of pearls around one of them, making it look like it was forgotten amidst the rush to get it all ready. She used just enough perfume to create a sensual fragrance only around her deep décolleté to intrigue and attract Tom when she was close to him.
The dinner needed a salad, and Zoe asked Tom to make it. She was very curious, if he creates a flavour of the salad complementary to the rest of the food she prepared.
Tom arrived with a perfectly chosen bottle of vintage white wine and a single, yet stunningly gorgeous red rose. The rose was speaking loud and clear about his feelings for her: burning hot for just this one, unique and beautiful woman. He also brought with him fresh salad ingredients and in no time he prepared the salad from bok choi and apples, in perfect harmony with her main dish.
They sat down to dinner with the last sun rays of sunset painting the room with a palette of warm, glorious colors. Music was softly playing in the background.
During the dinner their attraction to each other was growing as the candles were burning down. The perfume was also working its magic and the rose looked like a precious, single jewel on the table. The conversation was lively, and you could hear the music only when they were taking a break for a tender kiss. And that was the second part of the dessert ... The evening was warm for early fall, so to continue to savour it, they went out to the garden patio and gave in to their other passion: dancing...
And their last step of their last dance in the moonlight was also the first step to a delicious breakfast together the next morning, this time created by both of them.
From the Fruits of the Sea To the Fruits of Love
Magic IngredientsCELERY
Both, celery stacks and root contain the odorless male hormone called androsterone. This not only increases men’s libido but also, released with their perspiration
turns women on.
LOVAGEThis plant has a slightly salty, similar to Maggi or Soy
Sauce taste. It has been used to treat arthritis and rheumatism in folk medicine and it also has been used in love potions in the Middle Ages. If a woman makes a meal with lovage, a man surely will fall in love with her.
SAFFRONAside of many health benefits, saffron (crocus) also heightens passion and helps consummate love, say
ancient Greeks and Iranians alike.It also enhances flavour and adds colour to food.
REASONSto
KISS THE COOK
This cook book is in development
Author / Designer / Illustrator
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Roasted Celery Stalks
4 celery stalks 1/2 lb or 100 grams of sliced ham2 tbs of graded cheese (of your choice)2 tbs of milk1 tbs of butter1 flat tbs of flourA pinch of black pepper and a pinch of saltA bit of extra butter or oil (best for roasting is Grape oil and Canola oil) for the baking dish
Wash the celery stalks and pull the toughest fibers off them, starting from the thinker end up. Cut off most of the leaves but leave the ones that hide between the stalks. Cut each stalk into 3 inches long pieces.Take the thickest, bottom pieces and chop them finely.Put salt and pepper to taste on the remaining celery stalks and wrap a slice of ham around each stalk. Smear the butter onto the roasting dish and place celery stalks wrapped in ham slices into the dish.Mix milk with flour in a cup and pour the mixture over the celery.Put the remaining butter in small chunks on top of the celery.Sprinkle the chopped celery and graded cheese on top of them, too.Bake at 200 degrees Celsius for around 40 minutes.
Nine Virtues of Celery- Doubles the libido
- Neutralizes acidity
- Re-hydrates body and replenishes electrolytes.
- Contains at least eight families of anti-cancer
compounds
- It is a great source of vitamin C
- It is a great source of healthy fiber
- May lower cholesterol level
- Celery juice works miracles also for complexion.
Drink it for smooth and young looking skin.
- Helps relief hangovers
Lobster Salad Served on Belgian Endive Leaves
1/2 lb. of cooked lobster meat (tastes also great with crab meat)2 green onions1 green stalk of celery1 tablespoon of mayonnaise1/2 teaspoon of mustardSalt, pepper to tasteA pinch of fresh or dried thyme1 Belgium endive
Place the lobster meat in a bowl.Wash the celery and pull the toughest fibers off their stalks, starting at their base.Chop finely the celery and onions and add them to the lobster meat.Add the mayonnaise and the mustard, spice to taste with salt, pepper, and a pinch of thyme.Mix all the ingredients in the bowl.Take the leaves off the Belgium endive, one by one.Spoon the stuffing and place a portion on each leaf ’s widest, top part.
The Benefits of Belgian Endive- Excellent source for
Vitamin A, a vitamin
that helps with overall
eye health and may
prevent cataracts.
- Good source of folate,
that during pregnancy
helps protect against
birth defects.
- High in Vitamin C which
is an important vitamin
in boosting the immune
system and help fight off
infections.
- Good source of calcium
to help build strong
teeth and bones.
- Helps protect against
heart related diseases
(low in cholesterol and
saturated fat)
- Rich in dietary fiber
which helps to maintain
a healthy digestive
system.
The vegetables, seeds, herbs, and spices that increase libido for both genders:Asparagus, Avocado, Black Mustard Seed, Black Pepper, Cayenne Pepper, Celery, Figs, Garlic, Chili Pepper, Cocoa, Ginger, Ginseng, Lovage, Mandrake, Onion, Oregano, Pumpkin Seeds, Saffron, Vanilla, Watermelon. Stay away from marjoran and too much lettuce before dates. Both will lower the sex drive and make you sleepy.
Author / Designer / Illustrator
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
INVENTED HERE2013
December 5Arta GalleryThe Distillery District
www.tedxdistillerydistrictwomen.comTweet the event @TEDxDDWomen
SILVER SPONSOR IN-KIND SPONSORSTITLE SPONSOR BRONZE SPONSORSGOLD SPONSORS
TEDx event, Toronto.
Event Poster
Print Campaign Designer
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
At 10 years old, Hannah Alper is all of these things: “The future of social media”, “Eco-Warrior”, “Changemaker” and “Activist”. She created her blog, www.CallMeHannah.ca at 9 years old, with the goal of sharing her growing knowledge and concern for the environment.
Ilene Sova has been painting missing women from Ontario for the past four years for her art exhibition entitled The Missing Women Project.
Sylvia L. Asa, MD, PhD is the Pathologist-in-Chief and Medical Director of the Laboratory Medicine Program at the University Health Network. Her research aims to identify the basis for development of endocrine tumours, to improve diagnostic tests and to identify targets for therapy of those diseases.
As a Nutritionist, Acupuncturist and owner of Sexy Food Therapy Inc., Melissa has a high-heeled approach to health that helps people feel sexy from the inside out and focuses on digestive imbalances, mental health and hormone-related issues.
HannaH alperSpeech Title:How to Find Your Spark
Mary is Founder/CEO of engagelearn.com and workbay.net, and co-founder of indigenous.net. Her company has helped invent a program for maternal support of First Nations mothers with First Nations community and healthcare experts.
MarY HaYeSSpeech Title: Innovation for remote First nations Maternal and Infant Care
Jennifer Hollett is an award winning broadcast journalist (CBC, CTV, MuchMusic) and a leader in Canada’s rising generation of new community organizers and activists. A leading digital expert, Jenn uses social media to increase participation and mobilization in politics and social issues.
JennIFer HollettSpeechTitle:How to Hate politics
Jennifer Moss is the Co-Founder of Plasticity, an enterprise software for culture performance rooted in neuroscience and positive psychology. A recognized public speaker and a Professor of Public Relations and Social Media, she is an expert in workplace communication.
JennIFer MoSSSpeech Title:the epidemic of Smiles and the Science of Gratitude
As creator and host of Start Something Big! on Rogers TV, Gwen Elliot has the chance to bring the inspiring stories of successful entrepreneurs to thousands of Torontonians in the GTA each week. Gwen spoke at TEDxRyersonU in 2011 and will be host of this year’s TEDxDistilleryDistrictWomen event.
GWen ellIotMaster of Ceremony
Ilene SovaSpeech Title:the Missing Women project
dr. SYlvIa l. aSaSpeech Title:How Can We Harness Innovation to transform Medical diagnostics
MelISSa raMoSSpeech Title: the answer to Your Health Is in Your poop
December 5Arta GalleryThe Distillery District
www.tedxdistillerydistrictwomen.com
Tweet the event @TEDxDDWomenhashtag #TEDxDDWomen
Tweet the event @TEDxDDWomenhashtag #TEDxDDWomen
INVENTED HERE2013
TEDxDistilleryDistrictWomenSCHEDULE 11:30 – 12:30 Registration open, guests get seated 12:30 – 1:45 Host introduction and speaker talks
Gwen Elliot Hannah Alper Mary Hayes Jennifer Hollett
1:45 – 2:00 Intermission 2:00 – 3:30 Livestream from TEDxWomen
Bora Yoon Jessica Matthews Krista Donaldson Jane Chen Dame Stephanie “Steve” Shirley Maya Penn Diana Nyad Dava Newman
3:30 – 3:45 Intermission 3:45 – 5:00 Speaker talks and closing remarks
Dr. Sylvia Asa Jennifer Moss Ilene Sova Melissa Ramos Gwen Elliot
5:00 – 8:00 Reception
Thank you all,TEDxDistilleryDistrictWomen (or TEDxDDWomen) would not have been possible without the motivation and creativity of our amazing Core team, who has been working tirelessly for months to make it happen, the commitment of our speakers, the generosity of our sponsors and partners and the enthusiasm of our attendees. All of you have made this first edition in Toronto a truly powerful and inspiring conference, setting the bar high for next year! We are proud to have brought to life how it was “Invented Here”. Thank you!
SILVER SPONSOR
IN-KIND SPONSORS
TITLE SPONSOR
BRONZE SPONSORS
WiFi: Bell 472 Password: CDFE2442
GOLD SPONSORS
TEDx event, Toronto.
Event Schedule
Print Campaign Designer
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Real Estate Listing Brochures
Welcome to
S1520 Concession 5, Sunderland
www.s1520concession5rd.com
*Independently Owned and Operated.Not intended to solicit buyers or sellers currently under contract.
Jan Cipra, Broker
CENTURY 21 Pinnacle Realty Ltd.
342 Simcoe Street, Beaverton
L0K1A0, Ontario
Cell: (705) 934-0086
Office: (705) 426-7385
www.jancipra.com
www.jancipra.com
Beautiful custom hand-crafted Scandinavian style log home.
Over 3500 sqft. Set on picturesque 24 acres. E
xposed beam
ceilings on main floor with soaring 18ft cathedral ceiling in
foyer and open staircase to second floor mezzanine hallway.
Gorgeous wood plank flooring throughout. Cozy family room
with wood stove. Stunning new designer kitchen with
granite counters and island with breakfast b
ar. Dining room
with sliding glass d
oor and walk-out to 800+ sq ft deck.
Large principal rooms, grand master bedroom with 4pc en-
suite bath. Spacious 4 car garage/shop. A peaceful retreat in
a serene natural setting. Notes: shingles in 2009, custom
kitchen reno in 2010. Solar panels on garage and hydro
income. 11 Acres ($68,800) from the assessm
ent value are
tax exempt under CLTIP program.
Irregular Lot 950 x 700 feet
(1500 ft West si
de, 1350 ft south side).
Area 24.18 acres.
Taxes $6,742
ROOMS
Living 19 x 14
Dining 18 x12
Kitchen 18 x 16
Family 14 x 12
Office 18 x 15
Foyer 18 x10
Master 29 x 19
2nd BR 18 x 13
3rd BR 18 x 12
Rec Room 27 x 18
Great Rm 25 x 19
Workshop 13 x 10
Storage 11 x 10
Bath EnSuite 4 pc
2nd Bath 4 pc
3rd Bath 2 pc
www.jancipra.com
Designer / Photographer
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Real Estate Print Promotion: Door Knob Hanger
Designer / Photographer / Illustrator
705 934 [email protected]
Jan Cipra, Broker www.jancipra.com
From the House
You Haveto the Home
You Want
PINNACLE REALTY LTD., Brokerage*342 Simcoe Street, P.O. Box 511
Beaverton, ON, L0K 1A0
*independently owned and operatedNot intended to solicit buyers or sellers currently under contract.
√ Best price strategies
√ Maximum exposure marketing
√ Local experience
√ Just Like Home©
Personalized Service
√ Free home evaluation
Call me today!Jan
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Real Estate Print Promotion
√ Just Like Home© personalized service
√ Right pricing
√ Free home evaluation
√ Winning negotiation strategies
√ Maximum exposure marketing
√ Local experience
From the House You Have to the Home You Want
Jan Cipra, Broker705 934 0086
Office: 705 426 7385Fax: 705 426 [email protected]
Pinnacle Realty Ltd., Brokerage*
*independently owned and operated
Not intended to solicit buyers or sellers currently under contract.
Let me help you buy
or sell your home.
Call me for a free
home evaluation!
Jan
Designer / Photographer / Illustrator
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Real Estate Print Promotion
√ Just Like Home© personalized service
√ Right pricing
√ Free home evaluation
√ Winning negotiation strategies
√ Maximum exposure marketing
√ Local experience
R.M.R. Real Estate, Brokerage*THE GRAHAM-PRINGLE TEAM312 Osborne St., P.O. Box 220Beaverton, ON, L0K 1A0*independently owned and operated
LIST SELL BUYwith Jan
Cell: 705 934 0086Office: 705 426 4663Fax: 705 426 [email protected]
Jan Cipra, Broker Cell: 705 934 0086
LISTSELLBUYwith JanJan Cipra, Broker
Please take my card
THE GRAHAM-PRINGLE TEAMYour Source For Real Estate in Beaverton & Kawartha Lakes Beaverton, Ontario [email protected]
Designer / Photographer / Illustrator
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Browne & Co., Inc.
100 Esna Park Drive
Markham, ON
Canada L3R 1E3
Telephone 905 475 6104
Facsimile 905 475 5843
www.browneco.com
788 Morris Turnpike, Suite 202
Short Hills,
NJ
USA 07078
Telephone 866 849 4715
Facsimile 866 849 4719
www.browneco.com
LITRTL201401
2014
Browne
USACatalog
2014 Catalog
Brow
ne USA
Nogent available in case packs PAGE 51
8203666KSerrated Utility Knife Curry4.5”3222630236667Case Pack - 20$11.00
8203668KSerrated Utility Knife lime4.5”3222630236681Case Pack - 20$11.00
8203664KSerrated Utility Knife Orange4.5”3222630236643Case Pack - 20$11.00
8233667KSerrated Utility Knife Pink4.5”3222630236674Case Pack - 20$11.00
8203662KSerrated Utility Knife red4.5”3222630236629Case Pack - 20$11.00
MIXED PACK
8233664KSerrated Steak Knife - Mixed4.5” Box of 204 - Red4 - Pink4 - Orange4 - Lime4 - Curry3222633136643Case Pack - 20$11.00 Each$200.00 for Mixed Pack
UTILITYKnives
COLOR
AdHoc available in open stock PAGE 9
78MP44ivanSalt & Pepper MillØ 2.2”x 6.3”4037571322084Case Pack - 4$50.00
Features:
•Stainlesssteelandacacianwooddesign
•Manualpepper/saltmill
•Precise+®grindingadjustment
•5settingsfromfine-ground(1)tocoarseground(5)
•Suitableforpepperandsalt
•Hightech,corrosion-free,springloadedceramicgrinder
•LimitedLifetimeWarrantyongrindingmechanism
Features:
•Acacianwoodandstainlesssteeldesign
•Manualpepperandsaltmills
•Fullyadjustablegrindingfromfinetocoarse
•Hightech,corrosion-free,springloadedceramicgrinder
•Includesnospillsealingcapsforbothendswhennotinuse
•LimitedLifetimeWarrantyongrindingmechanism
Features:
•Acacianwoodandstainlesssteeldesign
•Manualminipepperandsaltmills
•Fullyadjustablegrindingfromfinetocoarse
•Hightech,corrosion-free,springloadedceramic
grinder
•LimitedLifetimeWarrantyongrindingmechanism
2.4”
MANUAl MillS & GriNDErS
78MP33DavidMinimill - Set of 2Ø 1.2”x 2.4”4037571321964Case Pack - 18$30.00
78MP90DuomillSalt & Pepper MillØ 2”x 8”4037571321124Case Pack - 12$50.00
Designer
Product Catalogue
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
2015
Browne USA
Catalog
Brow
ne USA
2015 Catalog
Browne & Co., Inc.
100 Esna Park Drive
Markham, ON
Canada L3R 1E3
Telephone 905 475 6104
Facsimile 905 475 5843
www.browneco.com
788 Morris Turnpike, Suite 202
Short Hills,
NJ
USA 07078
Telephone 866 849 4715
Facsimile 866 849 4719
www.browneco.com
LITRTL201401
Berard available in open stock PAGE 15
Concrete Collection
BER41373Concrete Mill Short 2.8”x4 ¾3700598605911Case Pack - 6$60.00
BER41374Concrete Mill Tall 3 7/8”x3 ¾”3700598605904Case Pack - 6$60.00
BER41070Concrete Salt Keeper3 7/8”x2 ¾”3700598605898Case Pack - 6$50.00
Combining the strength of concrete with the beauty of olive wood, Bérard’s Concrete Collection will be a welcome addition to any kitchen. The intense graining and variations in characteristics of the olive wood lid are a stark contrast to the industrial white concrete base. Each piece is carefully hand crafted to meet Bérard’s high standard of quality and the lid is coated to ensure it never loses its natural lustre. These are not just kitchen accessories, they are works of art.
NEW
NEW
NEW
NEW
Designer
Product Catalogue
Bro
wne U
SA2
01
5 C
atalog
Browne & Co., Inc.100 Esna Park DriveMarkham, ON Canada L3R 1E3Telephone 905 475 6104Facsimile 905 475 5843www.browneco.com
788 Morris Turnpike, Suite 202Short Hills, NJUSA 07078Telephone 866 849 4715Facsimile 866 849 [email protected]
LITRTL201401
2016
Browne USA Catalog
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Product Catalogue
Designer
Bro
wne U
SA2
01
5 C
atalog
Browne & Co., Inc.100 Esna Park DriveMarkham, ON Canada L3R 1E3Telephone 905 475 6104Facsimile 905 475 5843www.browneco.com
788 Morris Turnpike, Suite 202Short Hills, NJUSA 07078Telephone 866 849 4715Facsimile 866 849 [email protected]
LITRTL201401
2016
Browne USA Catalog
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Ital
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italvoxVox
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italvox ItalVox Designer / Illustrator
Corporate Identity
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
BRI
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B E A V ER
TON
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BRIG
HT SPOT™
BRI
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LAKE SIMCOELAKE SIMCOE
B E A V E R
TON
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LAKE SIMCOEB E A V E R
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LAKE SIMCOE
L A K E S I M C O E
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BRIGHT SPOT™B E AV E R T O N
SPOT™BRIGHT
I ❤ B EAVE
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ON
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BRIG
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JustBREATHE JustBREATHE
JUSTbreathe
JUST
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BREATHE
BREATHE
JustBREATHE JustBREATHE
breathe
Randall [email protected]: 416 342 0060mobile: 416 278 7264
RGACA S S O C I A T E SG E O S PAT I A L C O N S U LT I N G
Designer / Illustrator
Corporate Identity
Randy Cracknell
Bass Guitar – will travel
416 278 7264
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Morning 8:00 am – 11 am
@ Fire Hall
Beaverton Lions Pancake Breakfast – till 10.30 am
Beaverton Lions Push Kart Races – 10 am - 11 am
Morning 9:00 am – 11 am
@ Beaverton Harbour
Kids Cane Pole Fishing
Mid-day 10:30 am – 2:30 pm
@ Simcoe Street between Mill & Main Street
Community Mall Strawberry Shortcake
O� cial Ceremonies and Awards
Beaverton Lions Duck Race
Facepainting and Balloon Creations
In� atables
Beaver River Museum Tours and Displays
Music by Manilla Fiddlers
1:00 – Parade
50th Anniversary of the Canadian Flag
Evening 6 pm – 10 pm @ Fairgrounds
Human Gyroscope
Facepainting
In� atables
Remax Country Lakes Realty Concert Stage
Lions Charity BBQ
Tim Horton’s Canada Day Birthday Donuts
After Sunset – Fireworks
Country Lakes Realty Inc. Brokerage
C O N C E R T
Sponsors
July 1, 2015
Celebrating
50th Anniversary
of Canadian Flag
For more info check our website
www.beavertoncanadaday.ca
6 pm
Canadian Classic Rock by the
Metallic Blues Band
7.30 pm
Travis Wood
Singer/songwriter returns
to hometown Beaverton to
perform for us.
8:30 pm
Country Rock with
the Twangsters
featurin
g
Your Local
Real tors. . .Country Lakes Realty Inc Brokerage
G e t t h e R e s u Lt s
Yo u e x p e c t
sales Representat ive
Print Campaign for Lions Canada Day Event
Designer / Photographer
D A Y T I M E E V E N T S8:00 am - 10:30 amFire HallPANCAKE BREAKFAST – Beaverton Lions ClubPUSH KART RACES – Beaverton Lions Club (10 am)
9:00 am – 11:00 amBeaverton Harbour PierKIDS CANE POLE FISHING, sponsored by Beaverton Thorah District Conservation Club($1 entry) Kids 13 and under, Cash Prizes
10:30 am – 2:30 pmStreet Closed between Mill Street and Main StreetSimcoe Street Community Mall and Old Mill Gateway Park
FREE FAMILY ACTIVITIES & ENTERTAINMENT
– Face Painting sponsored by Plumbing Medic
– Balloon Creations sponsored by Thorah Insurance
– Balloon Creations sponsored by Kim and Gerry Lodwick Remax Team
– Bouncy Castle and Obstacle Course sponsored by Garlands
– Mini Putt with Beaverton Lions Club
– Children’s Interactive Activities with Township of Brock Summer Day Camp
– Beaver River Museum Tours & Displays– Manilla Fiddlers– Various Vendors– BBQ Volunteer Firefighters Charity
– Strawberry Shortcake with Thorah Eldon Historical Society
1:00 pmPARADE
50th Anniversary of the Canadian FlagParade route: Main Street W, Bay Street, Osborne Street, Simcoe Street
1:30 pmOld Mill Gateway ParkOFFICIAL CEREMONIES– Harold Lodwick Citizenship Award
2:30 pmOld Mill Gateway ParkBeaverton Lions Club DUCK RACE
E V E N I N G E V E N T SBeaverton FairgroundsGATES OPEN at 6:00 pm
6:30 pm – 9:30 pmCharity Food Vendors:– BBQ with Beaverton Lions Club
– SWEET TREATS and ICE CREAM
– CANADA DAY DONUTS, compliments of Tim Hortons
6:00 pm – 9:30 pm– FACE PAINTING sponsored by Fisher’s YIG
– HUMAN GYROSCOPE
Sponsored by Beaverton Motel Sports Bar & Grill /
Beaverton Super Store
– BOUNCY CASTLE and OBSTACLE COURSE
sponsored by Garlands
– KIDS INTERACTIVE GAMES
with Township of Brock Summer Day Camp
S C H E D U L E O F E V E N T S C A N A D A D AY 2 0 1 5
10:00 pm – FIREWORKS
6:00 pm Canadian Classic Rock by the Metallic Blues Band
7:30 pmTravis Wood, singer/songwriter, returns to hometown Beaverton to perform for us. A winner of the top prize on the CBC series Cover Me Canada, Travis frequents Nashville to showcase his song writing skills. Catch him again at the 2015 Boots and Hearts music festival, as part of the Emerging Artist Showcase.
8:30 pm Country Rock with the Twangsters
Country Lakes Realty Inc., Brokerage C O N C E R T
featuringTravis Wood
For more info check our website www.beavertoncanadaday.ca
E V E N T P R O G R A MWednesday, July 1
For more info check our website www.beavertoncanadaday.ca
Thanks to our Event Sponsors
Celebrating 50th Anniversary of Canadian Flag
Country Lakes Realty Inc.Brokerage
Your LocalReal tors. . .
Country Lakes Realty Inc Brokerage
G e t t h e R e s u Lt sYo u e x p e c t
sales Representat ive
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Lions Canada Day Event Website
Web Designer/Photographer
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Bliss Therapies Website
Web Designer/Illustrator, Photographer
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Web Designer
Lidka has designed over a dozen websites for corporate and retail clients.
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Marketing Presentation
WEB
>Avia0on
From concept through to comple=on, created all strategic web content and a compelling value proposi=on – ‘Boardroom quality business environments – miles above the compe88on’ – targe=ng discrimina=ng C-‐level execu=ves (private jet owners).
CUSTOM LEARNING SOLUTIONS
>Automo0ve & Retail
Developed curriculum for 20 + custom learning solu=ons: e-‐learning, webinars and instructor led workshops to deliver process improvement, leadership skills, and organiza=onal change. Ac=vely engaged users through applica=on of tools and technology including audio, video, self-‐assessment, post-‐tests.
MULTI-‐MEDIA
>Travel & Leisure
In the role of strategic copywriter for a highly acclaimed cruise line, played a key role in the re-‐launch of the company’s guest loyalty program. Included a wide range of digital experiences to engage membership with greater personaliza=on: direct mail, social media, website launch, banner ads and customized email. ARer program launch, visits to Web Log-‐in page and Special Offer pages almost doubled, email open rates increased and click-‐thrus generated increased revenue.
Write like you mean it and
you’ll have more than just fans
– you’ll have customers …
PORTFOLIO
DIRECT EXPERIENCES
>Engagement Marke0ng
Created award-‐winning direct mail package as part of an acquisi=on campaign for a large North American mee=ngs/events firm. Campaign set the stage for email/telephone follow-‐up and resulted in addi=onal corporate business for this group.
PRINT/RICH MEDIA/INTERACTIVE
>Automo0ve
Created a rich media script to drive excitement, ins=ll pride and advance buy-‐in for a na=onwide CSI ini=a=ve: ‘The Total Purchase Experience’. Presenta=on effec=vely conveyed the auto manufacturer’s philosophy to sales management and staff. In addi=on, developed extensive automo=ve marke=ng support (print/interac=ve) for leading manufacturers and their dealers to drive traffic and sales.
Designer
Lidka Schuch, DigitalFelix.net, President and Creative Director tel: (416) 841-7148, [email protected], www.DigitalFelix.net
Thank you for viewing my portfolio.
I look forward to hearing from you.