In the Creative Presentation course,students will learn the foundations of oral communication by building and delivering presentations of their own. Through this guided process, students will learn to effectively utilize visual storytelling techniques, create meaningful content, and apply lessons from myths and movies to shape the audience’s journey. Multiple learning activities will allow students to creatively develop and analyze the core aspects of presentation, including audience, delivery, message, and the visual story.

CREATIVE PRESENTATIONCOMMUNICATION | DESIGN | BEST PRACTICES

CREATIVE PRESENTATIONGEN1011

DIGITAL PRESENTATIONS HAVE BECOME ESSENTIAL COMMUNICATION TOOLS FOR SPREADING NEW IDEAS, MARKETING NEW PRODUCTS, AND TELLING NEW STORIES.

Students of this course will develop their abilities to think creatively and recognize the importance of creativity in the learning process. They will also build confidence in the skills they gain through practice and individual feedback.

COURSE OUTCOMES

To apply creative strategies to communicate ideas effectively

To explore the impact of storytelling on presentation design and delivery

To draft content that is appropriate for connecting to a defined audience

To create an effective presentation with a cohesive theme

To use various multimedia components for crafting an effective visual presentation

To deliver an effective presentation using proper oral communication skills

COURSE MATERIALS

❚ Resonate: Present Visual Stories that Transform Audiences,Nancy Duarte, John Wiley and Sons

❚ slide:ology: The Art and Science of Creating Great Presentations,Nancy Duarte, O’Reilly Media

— 2 —COURSE

OUTCOMES

SEE HER WORK

Full Sail Computer Animation grad Laurie Brugger is a senior rigger at Framestore—the largest visual effects and computer animation studio in Europe—where she’s helped create the memorable digital characters seen in films like Where the Wild Things Are, Clash of

the Titans, and Harry Potter and the Deathly

Hallows Part 1.

As students start planning a presentation from the viewpoint of their future selves, it’s important for them to look deeper than just their skill sets. Laurie Brugger was induct-ed into the Full Sail Hall of Fame in 2011. To see Laurie’s induction speech, click this link: https://www.youtube.com/watch?v=CIXVL1 sNIm8. Within her video, Laurie shares a poignant story (with a beginning, middle, and end) as an example of how she became more aware of her responsibilities as a student. She now looks back upon it as a significant moment in the development of herself as a professional.

ACADEMICS CAREER PORTFOLIOIn Creative Presentation, students begin to develop, practice, and im-prove upon the professional com-munication skills that they will use in their degree program and as profes-sionals in the industry.

To prepare for the first career module, students in Creative Pre-sentation will explore the concept of personal branding and create a presentation pitching themselves to a future employer in their industry. They will be projecting the image and personal brand that they plan to have by the end of their program.

To prepare for the first portfolio class, students in Creative Presen-tation will develop a presentation in stages. Activities will include de-veloping an idea, storyboarding or planning a presentation, creating a draft, giving and receiving feedback, and incorporating feedback into a final presentation.

Note: Your portfolio-related course work will be indicated on this syllabus by the icon above.

CREATIVE PRESENTATIONSKILLS DEVELOPMENT

LAURIE BRUGGERSENIOR RIGGER AT FRAMESTORE

— 3 —INSPIRATIONINSPIRATION

CREATIVE PRESENTATIONWEEK ONE  As a class, students will begin this week sharing their experiences with public speaking and presentations and identifying the skills they hope to acquire in the

course. In addition, students will analyze TED talks and create a list of ten qualities of effective presentations.

OUTCOMES

To apply creative strategies to communicate ideas effectively

To explore the impact of storytelling on presentation design and delivery

THEMES

Oral Communication

Visual Presentation

DEVELOPMENT

Read chapters 1, 2, 3, 4, and 7 from Resonate

PRACTICE

Presentation Best Practices

Content

Audience

Slide Design

INSPIRATION

99U: Gary Vaynerchuk: Stop Storytelling Like it’s 2007 https://www.youtube.com/watch?v=OnXijAxiy8g (16:07)

EXTRA RESOURCES

Walsh, J. (2014). The Art of Storytelling: Easy

Steps to Presenting an Unforgettable Story. Chicago, IL: Moody Publishers.

GRADE WEIGHT

Presentation History (5%), Professional Presentation Analysis (15%) 20%

Emotional Storytelling (5%), Planning a Presentation (20%) 25%

Brand Yourself Presentation—First Draft (15%) 15%

Presentation Feedback (10%), Personal Branding Presentation (20%) 30%

GPS 10%

Week 1 Week 2 Week 3 Week 4 Total 100%

— 4 —WEEK ONE GUIDE

CREATIVE PRESENTATIONWEEK TWO  This week, students will examine how emotions and oral delivery techniques can enhance a message. In addition, students will practice using various oral delivery techniques to communicate to their classmates. By the end of this week, students will create a plan for their Brand Yourself presentation.

OUTCOMES

To apply creative strategies to communicate ideas effectively

To explore the impact of storytelling on presentation design and delivery

THEMES

Storytelling Audience

Slide Design Engagement

DEVELOPMENT

Read chapters 12, 1, 2, 5, and 9 from slide:ology

Read chapter 9 from Resonate

PRACTICE

Presentation Planning

Defining Audience

Identifying Purpose

INSPIRATION

Andrew Stanton: The clues to a great story: https://www.ted.com/talks/andrew _stanton_the_clues_to_a_great_story

EXTRA RESOURCES

Karia, A. (2015). TED Talks Storytelling: 23

Storytelling Techniques from the Best TED

Talks. CreateSpace.

GRADE WEIGHT

Presentation History (5%), Professional Presentation Analysis (15%) 20%

Emotional Storytelling (5%), Planning a Presentation (20%) 25%

Brand Yourself Presentation—First Draft (15%) 15%

Presentation Feedback (10%), Personal Branding Presentation (20%) 30%

GPS 10%

Week 1 Week 2 Week 3 Week 4 Total 100%

— 5 —WEEK TWO GUIDE

OUTCOMES

To draft content that is appropriate for connecting to a defined audienceTo create an effective presentation with a cohesive theme

To deliver an effective presentation using proper oral communication skills

THEMES

Content Structure

Inspiration Portfolio

DEVELOPMENT

Read chapters 5 and 6 from Resonate

Read chapters 11, 6, 7, and 8 from slide:ology

PRACTICE

Brand Yourself Presentation—First Draft

INSPIRATION

Scott Harrison, Founder & CEO, Charity-Water Shares his Story at LeWeb Paris 2012 https://vimeo.com/112727142 (47:38)

EXTRA RESOURCES

Reynolds, G. (2012). Presentation Zen: Simple

Ideas on Presentation Design and Delivery. Berkeley, CA: New Riders.

GRADE WEIGHT

Presentation History (5%), Professional Presentation Analysis (15%) 20%

Emotional Storytelling (5%), Planning a Presentation (20%) 25%

Brand Yourself Presentation—First Draft (15%) 15%

Presentation Feedback (10%), Personal Branding Presentation (20%) 30%

GPS 10%

Week 1 Week 2 Week 3 Week 4 Total 100%

CREATIVE PRESENTATIONWEEK THREE  Students will complete a first draft of their Brand Yourself presentation using oral communication skills, visual elements and storytelling techniques.

— 6 —WEEK THREE

GUIDE

OUTCOMES

To create an effective presentation with a cohesive theme

To use various multimedia components for crafting an effective visual presentation

To deliver an effective presentation using proper oral communication skills

THEMES

Feedback Development

DEVELOPMENT

Read chapter 8 from Resonate

PRACTICE

Slide Design

Goals

Personal Branding

Career Module

INSPIRATION

JR: My wish: Use art to turn the world inside out. http://www.ted.com/talks/jr_s_ted_prize _wish_use_art_to_turn_the_world_inside_out

EXTRA RESOURCES

Ford, N. (2013). Presentation Patterns:

Techniques for Crafting Better Presentations. Crawfordsville, IN: Pearson Education, Inc.

GRADE WEIGHT

Presentation History (5%), Professional Presentation Analysis (15%) 20%

Emotional Storytelling (5%), Planning a Presentation (20%) 25%

Brand Yourself Presentation—First Draft (15%) 15%

Presentation Feedback (10%), Personal Branding Presentation (20%) 30%

GPS 10%

Week 1 Week 2 Week 3 Week 4 Total 100%

CREATIVE PRESENTATIONWEEK FOUR  Students will provide constructive feedback to student presenations. In addition, students will incorporate slide-design skills into their final

presentation assignment, pitching their future selves and personal brands to prospective employers as graduates of their degree programs.

— 7 —WEEK FOUR GUIDE

EXTRASVIDEOS | EXPERT TIPS | FURTHER RESEARCH

TOP WATCHES

Steve Jobs, 2007 iPhone Presentation https://www.youtube.com/watch?v=c_m2F_ph_uU 14 minsJill Bolte Taylor: My stroke of insight http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight 18 minsSteven Johnson: Where good ideas come from

http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from17 mins

EXPERTS IN THE FIELD

J.J. Abrams: The mystery box https://www.ted.com/talks/j_j_abrams_mystery_box 18 minsNgozi Okonjo-Iweala: Want to help Africa? Do business here

http://www.ted.com/talks/ngozi_okonjo_iweala_on_doing_business_in_africa20 mins

Gallo, C. (2014). Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds. New York: St. Martin’s Press.

FURTHER RESEARCH

Julie Taymor: Spider-Man, The Lion King and life on the creative edge https://www.ted.com/talks/julie_taymor_spider_man_the_lion_king_and_life_on_the_creative_edge

18 mins

Tony Zhou - How to Structure a Video Essay https://vimeo.com/123759973 4 minsLeFever, L. (2013). The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand.

Hoboken,NJ: John Wiley & Sons, Inc.Gallo, C. (2010). The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience.

New York:McGraw-Hill.

— 8 —RECOMMENDED

RESEARCH

Across all industries, people are asked to present mate-rial—this can be in the formof a formal presentation, job

interview, song/film pitch to executives, and so on. The Creative Presentation course will provide a foundation of oral communication and presentation design skills, knowl-edge-building through exploration and examination of professional presentations, and opportunities to practice the development and delivery of multiple assignments.

In Psychology of Play, English Composition, and the Media and Entertainment Industry

courses, students will use the content and skills developed in Creative Presentation to accomplish tasks. The ideas of presentation planning, drafting, creating, and delivering are common across all courses in the Core 4. Particularly in En-glish Composition, students will be able to use storytelling to develop the written work required.

CREATIVE PRESENTATIONCONNECTIONS

INDUSTRY CONNECTIONS

SEMESTER TRENDS

Students will share ideas, expe-riences and projects with each

other in Creative Presentation COLLABORATION through discussion boards and a peer feedback activity. It is in these forums that students will be able to provide constructive ideas to their peers for improvement in their work. The introduction to peer feedback will be continued in subsequent courses to prepare the students for work in the industry.

Instructors will provide stu-dents with feedback for each FEEDBACKactivity they complete. In addi-tion, students practice providing feedback to classmates on the first draft of the Brand Yourself presentation. Providing feedback to others and incorporating their feedback is an essential aspect of developing a presentation.

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The Portfolio and Career Development assignmentsin Creative Presentation will

focus on personal branding. Students will compose a presentation as their future selves—graduates of their program. In this presentation, their personal brand, or how others perceive them, will be evident as they pitch themselves to prospective future employers.

This course requires at least 96 hours of preparation and out-of-class work. Out-of-class activities are documented in this syllabus and include reading assignments, outside research, project development, skills practice, and homework. Consideration has been given to creating out-of-class work that will support your efforts to successfully com-plete this course while achieving course objectives and program learning outcomes.

TERMINOLOGY ARRANGEMENT Arrangement relates to the format,

design, and order of a text (which can be a speech, advertisement, piece of writing, image, presenta-tion, etc.). In terms of presentation design, arrange-ment consists of contrast, flow, hierarchy, unity, proximity, and whitespace.

AUDIENCE An audience can literally be an individual or group of people listening to a speaker, or watching a movie, but the term is also used to define an imag-

ined audience, including those who are imagined by the writer or speaker before and during the compo-sition of a text. For example, individuals who tend to read the newspaper are the audience imagined by a reporter or news editor. Writers who work in corpo-rate communications would be anticipating possible

reactions from their stockholders or the general public as they choose specific data and compile their annual report.

B IG IDE A Duarte defines it this way: “A big idea is that one key message you want to communicate. It con-tains the impetus that compels the audience to set a new course with a new compass heading. Screen-writers call this the ‘controlling idea.’ It has also been called the gist, the take-away, the thesis statement, or the single unifying message.”

CAL L T O ACT IO N Clearly defines what you are asking your audience to do.

FO N T The style and size of the letters in a typeface (Arial 12 pt. bold, for example).

PERSONAL BRAND OUT-OF-CLASSWORK

— 10 —CONNECTIONS

HERO’S JOURNEY STRUCTURE This term stems from the work of Carl Jung and Joseph Campbell and is represented by a wheel of twelve stages. It can be paired with the “Au-dience’s Journey” on the same wheel.

PERS UAS IVE APPEALS Used by writers and speakers as persuasive tools for con-vincing audiences. A teacher in ancient Greece, Aristotle, used three key terms (called “proofs” or “modes of persuasion”) to categorize them:

APPE AL TO EMOTION (PATHOS) Using words, images, sounds, format, or a specific context that can invoke emo-tion in an audience in order to inspire them to feel or act a certain way

APPE AL TO REASON (LOGOS) Convinc-ing an audience by using logic, data, research, or historical/literal analogies or citing an authoritative speaker

APPE AL TO ETHICS (ETHOS) Relying on a shared sense of values, community, beliefs, and ideals as a means of per-suasion. Ethical appeals are persuasive when the speaker’s character comes across as trustworthy.

PRESENTATIO N E CO SYST E M Balancing the story’s message with the audience’s needs and also the technology or tools of deliv-ery is a sensitive “ecosystem” that guides the presentation development process.

RULE OF THIRDS Breaking a screen into three imaginary lines horizontally and vertically creates a grid that can be used to highlight aesthetically pleasing spots. The focal point(s) should be slightly off center and placed in the intersecting lines or one of the thirds, vertically or horizontally.

SANS SERIF The French word, “sans” means without, so these letter forms are without the connective edges. They are generally intended for shorter texts like children’s books or for headlines, subtitles, and captions.

SERIF A font with letter edges that appear connected. They are intended for a se-quence of words that exceed one line.

SPARKLINE A sparkline is Nancy Duarte’s term for a visual representation of the linear chronology and content of a presen-tation. It’s more than a just a plot outline because it can graphically illustrate chang-es in emotion and delivery (“sparked” by color changes on the illustration). Each

sparkline designates the beginning, mid-dle, and end of a presentation and also shows what resonates with audiences, including verbal cues, laughter, applause, and—most importantly—how the mes-sage flows back and forth between what is and what could be.

S .T .A .R . MO ME N T The acronym stands for “Something They’ll Always Remember.” Duarte recommends including a S.T.A.R. moment in each presentation—profound or dramatic moment that truly resonates with an audience. She says, “Planting a S.T.A.R. moment in a presentation keeps the conversation going even after it’s over and helps the message go viral.”

10/2 0/3 0 RUL E This rule was created by ven-ture capitalist, Guy Kawasaki, who main-tains that a typical PowerPoint or Keynote presentation should have no more than 10 slides, last no more than 20 minutes, and contain no font smaller than 30 points.

T H RE E -ACT STRUCTURE (T H E SYD F IE L D PARADIG M) The ideas from Syd Field’s book, Screenplay, have become a popular tool for discussing the plot of a story and include Act 1 (setup), Act 2 (confronta-tion, divided into two halves), and Act 3 (resolution).

TAB TEXT— 11 —

TERMINOLOGY

THR E E-LEGGED STOOL “Message, visual story, and delivery”—what Jim Endicott refers to in his Presentation Survival Guide—are the main parts of the presentation development process.

MESSA GE The message of a presentation is the content. This in-cludes brainstorming, researching, developing a structure, and considering the audience for a presentation. This is most im-portant but is not the only important piece.

VISUA L STO RY The visual story is the visual presentation of your content. This is created through storyboarding and determining colors, fonts, images, videos, and other media appropriate for your content.

DELIVERY The third leg of the three-legged stool. Once the mes-sage and visual stories are developed, the presenter must appropriately convey the message in the presentation. Proper delivery must be rehearsed and edited to create the biggest impact on the audience.

— 12 —TERMINOLOGY