creative presentationv3
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How to be a creative thinker
Asking a media planner for advice on creativity is a bit like asking a short man for guidance on being tall.
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But no one’s actually asking you to get your crayons out.
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Your job spec doesn’t
necessarily require you to have attended
Central St Martins.
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You’re being asked to see the creative potential of the pieces that have been placed in front of you
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So a proposition for
you to disagree with, should you so wish
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Creative thinking in communications planning is all about cultural awareness
and its ability to drive invention
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So, are you all ready for your courses in typography?
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A short story about some Frenchmen
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“For progressive French youth, the artists of the 90s are fading into legend whilst a new wave of talent is being discovered not on the dancefloor but via the internet. This project should seek to explore the nexus between technology and culture – framing the
emergence of new talent within the context of the old guard”
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6 CITIES100 ARTIST
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Creativity should exist through the entirety of the communications task, not as a bolt on, not as fireworks and tinsel
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You may have to broaden your horizons
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So from daybreak tomorrow, you need to start availing yourself of a different kind of popular culture
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Innovation
Inspiration
&
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Now the easy bit.
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Write down the ones you haven’t done before.
Then tick them off over the next few weeks
If it doesn’t improve the way you think, it’ll have cost you about £20, I can’t offer a money-back guarantee...
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1.Read a
Comicbook
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2.Learn about
Arduinos
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3.Watch
Helvetica
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4.Play with
data
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5.Take a trip to
Hackney Wick
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6.Transfer content between devices
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7.Buy
Spotify premium
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8.Subscribe to some tech
feeds
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9.Hangout
with some kids
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10.Set up
meetings with people who
work for tech companies
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And that’s how the media planner becomes a creative thinker – by understanding that they’re asking the wrong questions
