creative social strategies: more than just facebook | dallas digital summit 2013

Forget Facebook:

Using Twitter & Google+ To Drive Social

• Dallas Digital Summit 2013 •

Casie Gillette Director of Online Marketing

8 Years

2004

casiegillette.com

[email protected]

@casieg

+CasieGillette

casie gillette • @komarketing • @casieg • #DDSUM13


232 Million Active Monthly Users

260 Million Registered Users

300 Million Active Monthly Users


Act Human Less Crazy Fast-Paced

Searches Bing Search

Twitter

Ease of Use


Search

Press & Mentions

Brand Building

Case Study



What do we already know?

Analytics Data Paid Data Audience

Finding Our Community



Where They Participate

Influential Topics

Who They Engage


“The fact that so many journalists are on Twitter has made Twitter incredibly

professionally valuable to journalists.”

Ezra Klein Washington Post 11/11/13


Reporter Lists

@HelpaReporter

Industry Blog Authors


FOR GOOD ONLY

Cita%on Labs / BuzzStream

•  h5p://tools.cita%onlabs.com/gate.way •  h5p://tools.buzzstream.com/link-‐building-‐email-‐research


Tool Alert!


Rapportive


Use a CRM


Your Name Here


Total Searches

Total Links

Brand Searches

Social Data


Total Searches


Brand Searches


Link Growth


Twitter Growth

Year 2 Year 3 Year 4


Integrate Your Data

Be a Human

Find Your Community

Measure & Improve


Google+


Why It Matters


How?

Communities Circles Images


Communities

Relevant

Follow the Rules

Active


Circles

By Publication

By Group

By Interest


Circles


Ripples


Tools & Sources

h5p://www.usatoday.com/story/tech/2013/10/29/google-‐plus/3296017/

h5p://www.rappor%ve.com/

h5p://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/11/why-‐do-‐journalists-‐prefer-‐twi5er-‐to-‐facebook/

h5p://tools.buzzstream.com/link-‐building-‐email-‐research

h5p://followerwonk.com/

h5p://www.blindfiveyearold.com/ripples-‐bookmarklet

h5p://cita%onlabs.com/tools/

h5p://www.topsy.com/

h5p://www.socialmen%on.com/

casiegillette.com

[email protected] @casieg

+CasieGillette


KomarketingAssociates.com/blog

Thanks!

creative social strategies: more than just facebook | dallas digital summit 2013

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