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Language

Research by Kevin O'Shea

‘Without the visual cliché there would be virtually

no communication on the printed page

or on television.’

GeORGe LOiS

‘The visual cliché can immediately give life

to an idea’

GeORGe LOiS

Graphic objects, devices, clichés, stereotypes and symbols constitute an international and trans-cultural

visual language.

eg. Abacus , Before and After, Clock, Dance, ear, Flag, Graffiti, Heart,

Paper Clip, Quotation Marks and Women with Moustaches etc.

ViSUAL CLiCHeS.

ViSUAL iMAGeS

ViNTAGe ADVeRTiSiNG OF MODeRN TeCHNOLOGY.

Advertising has transformed over the years.

Compare how modern technologies would

have been advertised decades ago.

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��� ��Thank you.