creativitic - augmented & virtual reality solutions - presentation full brochure 2016
TRANSCRIPT
Augmented Reality Architects
LocationLA RIOJA & BASQUE COUNTRY (SPAIN)
[email protected]/creativitic
2011- 2016
CreativiTIC Innova is an ICT engineering SME foundedin 2011 and located in La Rioja (Spain). The companyresearches the latest technologies to offer innovativeand creative solutions in fields such as education,industrial, bio-health, tourism and marketing andfrom its beginnings the company has dedicated agreat part of its effort to Research and Development(R&D) in Augmented and Virtual Reality technologies.
As a differentiation, CreativiTIC is a pioneer company on working exclusively with Augmentedand Virtual Reality from visual computation to 3D environments or mobile developments.CreativiTIC combines innovation and technology applied to different needs, with a specialfocus on education, industry 4, eHealth and biomedicine applied to FP7 and H2020 projects.
Some of its products include Apps for innovative marketing, new 3d augmentedexperiences in tourism, marketing and museums apart of ARMol: a molecularviewer in augmented reality for mobile devices or Arqlogy: a mobile augmentedreality experience for cultural heritage and archeological remains.
CreativiTIC has been present in several Augmented Reality Conferences andExhibitions with its products, including the VINOTech 2012 Wine & TechnologyInternational conferences in SPAIN, Web Summit Dublin 2014 in IRELAND, the 2ndEuropean Augmented Reality Marketing Conference & Business Exchange inIRELAND or Collision Conf Las Vegas 2015 in USA. It has also been selected among12 European startups from France, Belgium, Italy, Austria and Switzerland for2015 Laval Virtual European Investment Forum on Augmented and Virtual Reality.
CreativiTIC was rewarded in 2014 with the Entrepreneurship 'European Citizen'Award 2014, through the person of his CEO Jorge R. López Benito, by EuropeDirect - europe.eu - A European Commission service to provide information onthe EU.
The highly innovative value of the company has been also recognized, amongothers, at WAYRA (wayra.org), the start-up accelerator for Spain and LatinAmerica hosted by Telefonica, where CreativiTIC was among the finalists with aproject of Augmented Reality apps to overcome disability hurdles.
CreativiTIC was also one of the five ICT companies chosen by CDTI for the XNeotec Venture Capital organized in Spain. CreativiTIC was also rewarded in 2011with the Award to Entrepreneurship from the “Federación de Empresarios de LaRioja” and in 2012 with the ‘Start-Up de La Rioja Emprendedor XXI’ by CAIXA.
It is also worth mentioning that CreativiTIC is member of the group of expertsadvising the Innovation System of the Government of La Rioja in thespecifications of the R&Di plan 2013/16.
www.creativitic.com
WHICH IS OUR CORE?
www.creativitic.com
COMPUTER VISION
3D ENVIRONMENTS
MOBILE DEVELOPMENT
3D MODELING
www.creativitic.com
Augmented Reality (AR) basis relies on the superposition of virtual
information into the real vision of the world. For that process an image
capturing device (1) searches for pre-defined patterns (2) in each frame
and once found, superimposes the virtual information (3) maintaining the
proportions aspect ratio (translation, rotation, scale) related the pattern
(fig.1).
AUGMENTED REALITY (AR)
AND OUR EXPERTISE?
www.creativitic.com
FRONTIER TECHNOLOGIES
R&D - FP7/H2020
AUGMENTED REALITY
Additional Honors & Awards
*Las Vegas CollisionConf Collide Selected "AugmentedClass!" 2015
*Pitch at the European Investment Augmented Reality Forum - Laval Virtual 2015
*Finalist group of European Commision innosmart.eu Program 2015
*Entrepreneurship 'European Citizen' Award 2014
*Dublin Web Summit Alpha Startup Selected "AugmentedClass!" 2014
*Entrepreneurship 'European Citizen' Award 2014
*Discovery Call Gartner Startup!
*IE Venture Lab finalist project "Sonnar Labs" 2013
*Finalista 2ª edición Generacción Deloitte - Fundación COTEC "CreativiTIC" 2013
*Finalista I Convocatoria UNIREmprende con "VIRUSES - CreativiTIC" 2013
*Wayra - Telefónica SPAIN con "The Graffter" 2012
*Finalista La Rioja EMPRENDEDORXXI "CreativiTIC" 2012
*EKINTZAILE SPRI/BEAZ 2012 "Sonnar Labs" 2012
*EmprendeGO Innovación para la Sociedad A3R "Sonnar Labs" 2012
*Foro Neotec CDTI Capital Riesgo "CreativiTIC" 2011
*3er Premio FER Emprende "CreativiTIC" 2011
*Telefonica Start Up Day 2011
*TOP30 wayraWeek España - Telefónica A3R "Sonnar Labs" 2011
*Emprender en Bilbao "CreativiTIC" 2010
Books, Journals and Publications
*BOOK - EMBEDDED ENGINEERING EDUCATION - Springer Special Edition Book - "Augmented Reality Interface
for E2LP: Assistance in Electronic Laboratories through Augmented Reality", Chapter 6 - 2015 ISBN Pending (in the
process of being published)
*POSTER - Multisensory Augmented Reality for Embedded Electronics Education
*ORAL COMMUNICATION - Project Augmented Class!
*PAPER - Engaging Computer Engineering Students with an Augmented Reality Software for Laboratory Exercises
* PAPER - Learner-Centered Evaluation of an Augmented Reality System for Embedded Engineering Education
*POSTER - Augmented Class! Realidad Aumentada para la Educación
*ORAL COMMUNICATION - Augmented Reality Applied to Molecular Modeling
*JOURNAL - E2LP: A Unified Embedded Engineering Learning Platform 2013
*ROUND TABLE - Unified education platform for embedded systems
*WORKSHOP - Realidad Virtual y Realidad Aumentada, aplicaciones tecnológicas al servicio de la formación.
* PAPER - Augmented Reality System for Training, Assistance and Decision Making in Real Time situations in the
Embedded Electronic field.
*PAPER - E2LP: An Embedded Engineering Learning Platform.
*PAPER - E2LP: A Unified Embedded Engineering Learning Platform
* POSTER - Interfaz de realidad aumentada como herramienta de ayuda al aprendizaje en el campo de la
electrónica.
*POSTER - "Augmented Reality Interface: An Approach to the Evaluation of Embedded Engineering Study
Programs“
*WORKSHOP - “Realidad aumentada en el ámbito educativo”
* PAPER - A3R :: A new insight into Augmented Reality. Transporting the Augmented Reality user into another
dimension through the sound - JVRC 2012 Current and Future Perspectives of Virtual Reality, Augmented Reality
and Mixed Reality.
MILESTONES (Projects & Exhibit & Investment)
2011 – ongoing CreativiTIC Innova SL
2016 – ongoing H2020 European Project STORIES
2012 – 2015 FP7 European Project E2LP
2013 – 2016 HoloDeck Development
2014 – 2016 Augmented Class! Development
2012 – 2013 WAYRA Accelerator A3R :: Graffter
2015 San Francisco AppWorld Exhibitors
2015 Las Vegas Collision Conf Exhibitors
2015 France AR European Investment Forum
2014 Dublin WebSummit Exhibitors
2011 Spain NEOTEC CDTI Investment Forum
www.creativilab.com
BUSINESS CHAIR UPV/EHU
NATIONAL & INTERNATIONAL
R&D PROJECTS
#Enginneering #Biotech #eHealth#Industrial #GestualComputation
Grant PreparationBudget: 3.060.8753 EUR2016/07/28 – ongoing
E2LP - Embedded Engineering Learning Platform is aCollaborative R&D project developed under the scope ofthe European Commission and the 7th EuropeanFramework Program, in the thematic of Technology-Enhanced Learning of ICT Call 8 (FP7-ICT-2011-8). Theproject is supported under European Commission GrantAgreement No. 317882, 2012-2015. Among its tasks,CreativiTIC participates as partner and leader of thework package 4th, dedicated to develop the “AugmentedReality Interface”.
E2LP - www.e2lp.org
Contract no. : 317882Budget: 2.781.333 EUR
2012/09/01 – 2015/08/31
FP7 – EUROPEAN PROJECT 2012/15
E2LP FP7 – EUROPEAN PROJECT 2012/15
VIRUSES - Visually Immersive Researching Unit for Scientific andEducational Scenarios is a National e-health R&D project developed incollaboration with CIBIR – Center for Biomedical Research of La Rioja(www.cibir.es). Focused on Research, Health and Education, theoutcome of the project consists of an immersive and collaborativevisualization system for images coming from PET-TAC and ConfocalMicroscopy, designed to improve the accuracy, speed and efficiency inclinical diagnostics and biomedical research. This project is partiallysupported by the Government of La Rioja (SPAIN) through itsEconomic Development Agency (ADER).
VIRUSES – www.3dviruses.com
budget: 382.476 EUR2013/12/01 – 2016/07/31
VIRUSES INMERSIVE RESEARCHING UNIT
www.creativitic.com
VIRUSES
E-HEALTH NATIONAL PROJECT 2013/15
VIRUSES E-HEALTH NATIONAL PROJECT 2013/15
VIRUSES E-HEALTH NATIONAL PROJECT 2013/15
VIRUSES E-HEALTH NATIONAL PROJECT 2013/15
VIRUSES E-HEALTH NATIONAL PROJECT 2013/15
#HOLODECK4D(patent pending)
The 4D VR Holographic Desk
for Clinical Diagnosis in Nuclear Medicine
Jorge R. López Benito@jrlopezbenito
www.creativitic.com
E-HEALTH NATIONAL PROJECT 2013/15
#HOLODECK4D
The 4D VR Holographic Desk
for Clinical Diagnosis in Nuclear Medicine
#HOLODECK4D
‘HoloDeck’ is a 4D immersive visualization system to improve theaccuracy, speed and efficiency for clinical diagnosis in NuclearMedicine. This system integrates a workbench that generatesinteractive and gesturally operable 3D models, based on thetwo-dimensional images coming from the existing PET/TCsystems. This prototype, totally functional, is a collaborative R&Dproject developed between CreativiTIC and CIBIR (Center forBiomedical Research of La Rioja - Rioja Health Foundation).
The images coming from PET/TC &Confocal microscopy are processed,transformed into 3D models anddisplayed in the Holodeck workbench.
HOLOLUS
SOFTWARE
The models (generated by layers andindependently operable and printable)are manipulated with tactile screensand gestural computation devices.
#HOLODECK4DThe Multipurpose #4DHolographic Viewer in Nuclear Medicine!
OTHER SOLUTIONS IN THE MARKET
Medical SW
with 3D
Visualization
Virtual
Reality
Tools for
medicine
Work with real patients’ info
Validated by professionals
Virtual & Immersive experience
Real 3D view (not video/simulation)
Gestural computation
Used in clinical diagnosis
#HOLODECK4D is more!
Medical SW
with 3D
Visualization
Virtual
Reality
Tools for
medicine
Work with real patients’ info
Validated by professionals
Virtual & Immersive experience
Real 3D view (not video/simulation)
Gestural computation
Used in clinical diagnosis
Generates 3D models by layers for
biomaterial 3D printers
Transferred to confocal microscopy
Scalable to other sectors (e.g. industry,
education etc.)
#HOLODECK4D NEXT FEATURES
Used in industry for rapid prototyping and machinery
condition simulation
Improved detection accuracy working with complex areas
i.e. head & neck
Used in surgical and nursery training as replacement of
cadaver rooms
Automatized predictive algorithms for tumor
detection in prediagnosis
Direct connection to real time scanners (e.g. gamma cameras)
for live 3D visualization
Interconnected systems for collaborative diagnosis
around the world
Connection to portable systems (tablets) for mobility
#HOLODECK4D Global MarketsTourism and Museums
Science and Medicine
Industry and Research
Education
HOLODECK4D 2016
HOLODECK4D 2016
HOLODECK4D 2016
HOLODECK4D 2016
Holodeck (Figure 1) is an immersive visualization systemthat provides with a medical imaging software toimprove the accuracy, speed and efficiency for clinicaldiagnosis in Nuclear Medicine (MRI/MRT) and ConfocalMicroscopy. This system integrates a workbench thatgenerates interactive and gesturally operable 3D realmodels, based on the two-dimensional images comingfrom the existing PET/TC and Confocal systems, withtotal access for a cross-disciplinary tele-collaboration.This prototype is a collaborative R&D project developedbetween CreativiTIC and CIBIR (Centre for BiomedicalResearch of La Rioja - Rioja Health Foundation).
HOLODECKJorge R. López Benito1 ([email protected]), Enara Artetxe González1 ([email protected]), Eduardo Mirpuri Merino2
([email protected]), Álvaro Pérez Sala2 ([email protected]), Roberto Delgado-Bolton2,3 ([email protected])
The 4D Holographic Desk for Clinical Diagnosis in Nuclear Medicine
1 2 3
The images coming from PET/TC (Figure 2) & Confocalmicroscopy (Figure 3) are processed, transformed into3D models and displayed in the Holodeck workbench.The models (generated by layers and independentlyoperable and printable) are manipulated with tactilescreens and gestural computation devices.
Fig. 3 - ConfocalFig. 2 – PET/TC
Fig. 1 – HoloDeck, a multipurpose 4D holographic viewer
SPIN-OFFs VERTICAL MARKETS
#Education #EdTech
#eHealth #HealthCare
#SeekingFunding
Project generated from the internal research of the company in theAugmented Reality field. Augmented Class! consists of a collaborativeSaaS cloud platform and a mobile App oriented to democratize thepotential and value of the augmented reality in education, giving toteachers and students the capacity of develop by themselvesaugmented reality projects that can be visualized through the mobileapp (even offline), doing it without any technical knowledge. Thisproject has been presented in WebSummit 2014 Dublin and CollisionLas Vegas 2015. The platform is already introduced in severaleducational centres around the world as the University of La Rioja,University of the Basque Country, UOC or National Museum of Ireland.
www.augmentedclass.com
AUGMENTED CLASS PROJECT!
Specific apps or programs not adaptable by users
Lack of specificity• Based on black and white markers• Not really adapted for education
Lack of interaction
EDUCATIONAL
Increasing amount of digital resourcesLittle contents & toolsCustom made
Allows users to create augmented reality educational projects without any technician knowledge in a very easy and friendly way.
Users access the App and create their AR projects.1
USERSEducators, Students,
Parents, Yourself, etc.
User - Password
PROJECTSPuzzle-like pieces to link markers
and contents & create interactions.
marker1
marker2- marker3(they interact)
content1(picture, video…)
Web platform
By Puzzle-like pieceslike a “powerpoint”
AUGMENTED CLASS PROJECT!
Only need to launch the mobile application and enjoy theaugmented experience.2
User - Password
Screenshotsfrom a
smartphone(view from
the camera)
Interaction between markers
Interaction with the camera
Interaction between markers
FROM FREE REPOSITORIES
FROM THE MARKETPLACE REPOSITORIES
FREE & PAY $$$PROVIDED BY
AUGMENTED CLASS!
AUGMENTED CLASS! has expressions of interest and beta users inSpain, France, Ireland, Germany, Croatia, Serbia, Chile, Uruguay, Colombia,
Mexico & USA
Marketing-oriented Only online
Education-oriented Can work offline
Anatomy 4D: Fixed app Doesn’t allow changes
Adaptable projects Interaction between markers& with camera
Lacks interactivity Only 3D
Allows interaction Images, gifs, audio, videos & 3D
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
Jesús H. Busto1 [email protected]
Enara Artetxe González2 [email protected], Jorge R. López Benito2 [email protected]
Universidad de La Rioja, España1, CreativiTIC Innova S.L.2 - España
Nowadays, educators (both from regulated and non-regulated education) count on technologies
such as mobile devices, tablets, electronic boards etc. in their classrooms. However, they lack from
both the educational materials to use them with and the knowledge and/or time needed to develop
those "technological" materials. Thus, the use of these devices is minimum (reading pdf-s on tablets
etc.) wasting the great potential new technologies have as educational support systems.
is born from the necessity demanded by the creators of digital resources for
education, allowing users to create their own Augmented Reality (AR) apps through a friendly
interface, without previous knowledge in computer development. Similar to "PowerPoint" for
presentations or "1&1 My Web" for web pages. Nowadays, if a person wants an AR app it has to be
custom developed; our solution eliminates this barrier universalizing the access to AR.
Chemistry education in early ages encounters several difficulties, including the shortage of experimentalism due to the lack of time and/or resources. Another obstacle is the
difficult task of making children understand abstract and little (or nothing at all) visible concepts. In order to overcome these gaps and increase students’ attention we can turn
to new technologies. Teachers are already used to including videos from experiments they cannot perform in classrooms, but we can go beyond that. Augmented Reality is a
technology which is being introduced and which, with the arrival of smartphones and tablets, is no doubt going to succeed.
Augmented Reality must not be mixed up with Virtual Reality. It doesn't immerse us in a parallel world, but it increases the
information surrounding us in the real world. In that sense, we have conducted an experiment in Primary Education, oriented
to the use of AR in Chemistry education on children. Under the supervision of lecturers from the Chemistry Department of
the University of La Rioja, two End-Of-Degree Project students, of Computer Grade and Primary Education Grade
respectively, have developed this study as their EoF projects. Several classes and materials about "the matter" have been
developed in AR. The initial curiosity from children has turned into fascination by the end of the class. The only secret:
moving two simple cards in front of the camera that in the projector become 3D atoms, nearly popping out from the screen,
including also a combustion reaction with fire. The class with AR has boosted students' curiosity, excited with these new
materials, and it has also enchanted their teachers. This experience, along with the universalization of the creation and
access to the AR resources, makes an education-oriented service that allows, without technical
notions, to create AR apps and share them very easily.
allows, on the on hand, to create educational AR projects, in an
easy and quick way, which can later be used by teachers and students through mobile
devices, both in classrooms and out of them. On the other hand, it provides with a
sharing environment where those projects can be exchanged, feedbacking the system
and encouraging its exponential growth. It is also a modular platform that can be
adapted both to individual users and institutions.
Augmented caRer
A therapeutic technology for patients withAutism Spectrum Disorder (ASD)
Autism is a neurodevelopmental disorder characterized by impaired social interaction, verbal and non-verbal communication, and
restricted and repetitive behavior
CONTACT
#AugmentedReality
Autism: Facts
High prevalence: 1 in 45 US Kids (In 2006 the prevalence was 1 in 110)
High costs: $265 billion for 2015, US (Projected will rise >$1 trillion by 2025)
Therapeutics cares & special education.Average lifetime cost/person with autism over $4 million (Harvard)
£32 billion a year, UK (> heart disease, cancer & stroke
combined)
Challenge
Communicate and interact with others.Simple tasks and concepts difficult to grasp.
2014: 25% don’t communicate verbally*
#communication difficulties
#dependency
#incomprehension
#isolation
* Ref: Based on a study from London School of Economics and Political Science
NOW?
MORE THAN 30,000PICTOGRAMS
(AND INCREASING)
"The Great Han–Japanese Dictionary” 50,000 Kanjis
SIMPLE TASKS = 10 PICS!
Clinical Need
There is a need to endow autistic children with clearer, more consistent means of non-verbal communication!
Augmented Reality Can Help Children With Autism Tap Into Their ImaginationsUK, 2014
Using Augmented Reality to Elicit Pretend Play for Children with Autism
UK, 2014
Augmented Reality Game Therapyfor Children with Autism Spectrum DisorderAustralia, 2014
Using Augmented Reality to Help Children with Autism Stay Focused
Mexico, 2014
The Solutionsimplify
Augmented caRer
#AugmentedReality
Augmented caRer
2016 Study and Validation
Augmented caRer
2016 Results
• 100 % of patient attention
• quicker response and higherinteraction with classmates
• Improvement over traditionalteaching methods
Augmented caRer
Who is Benefited?Autistic patients and direct surroundings
(Parents, Family, Carers)
Ongoing pilot study on University of La Rioja (Spain)
Augmented caRer
Next!
• New pilots with simplified pictogram databases with AR
• Introduction in Autism ecosystem
• Collaborate with Education Centers and patients associations
• Widespread use for any age/level patients (2016-2017 term)
Augmented caRer
OTHER INTERNAL R&D PROJECTS
#Science #ComputerVision#MolecularVision
MADURAPPIMAGE ANALYSIS for
Grape in the WINEYARD
ARMOL AR MOLECULAR VIEWER
www.creativitic.com
ARMOL
INTERNATIONAL COOPERATION PROJECT 2013
PRESS, FAIRS & SOME REFERENCES
EntrepreneurDay SPAIN 2013
Cinco Días
BioTech SPAIN 2015
Collision CONFLas Vegas (USA) 2015
AR Marketing ConferenceDublin (IRELAND) 2015 DEUSTO FOROTECH Bilbao (SPAIN) 2015
WebSummitDublin (IRELAND) 2014
AUGMENTED AND VIRTUAL REALITY SOME OF OUR PORTFOLIO
International Fairs and Events
FITUR 2014
User Experiences
Interactive Experiences
Campaigns for Loyalty Marketing
BILBAO BASKET
Marketing, Retail & Catalogues
EUROSEATING
Tourism & Smart Cities
Museums (e.g. Dublin)
NATIONAL MUSEUMS OF IRELAND / BASQUE COUNTRY BIODIVERSITY CENTRE
Cultural Heritage
Cinema & Cultural PromotionNAVARRA DE CINE
Industrial Rapid Prototyping
Industry 4.0
Science & eHealth
Education & Capacitation
Divulgation & Fairs
CONTACT US!Enara Artetxe González
CoFounder & [email protected]
linkedin.com/in/eartetxe
facebook.com/augmentedclasstwitter.com/augmentclass
Jorge R. López BenitoCoFounder & CEO
[email protected]/in/jrlopezbenito
facebook.com/creativitictwitter.com/creativitic
(+34) 629443386 - SPAIN
Augmented Reality Architects
LocationLA RIOJA & BASQUE COUNTRY (SPAIN)
[email protected]/creativitic
2011- 2016