#Creativity and #Inspiration

Tweets from @j_a_scheer

Don't confuse #creativity with being artistic. Everyone has the potential to be creative in some way. Everyone.

@j_a_scheer

#Inspiration can come from anywhere – the farther afield, the more disruptive (in a good way) it can be.

@j_a_scheer

Don’t toss out unused ideas; store them in an “#inspiration file” which becomes your go-to when you need a #creativity boost

@j_a_scheer

#Creativity alone isn't enough.

To be effective, it needs to be relevant to the goal at hand.

@j_a_scheer

The best innovations come from outside your industry – the trick is to see it and make it relevant for you

@j_a_scheer

Just because it's creative or clever doesn't mean it's effective. Don't forget context, the audience, and your goal.

@j_a_scheer

For creative and well-planned campaigns, programs and #content, you need time to THINK. Make the time.

@j_a_scheer

Keep it fresh – always look for a creative twist on an existing campaign or program.

@j_a_scheer

Got a creative block? Take a 10-min. walk or just move to a different part of the office to change your perspective.

@j_a_scheer

Keep an open mind – even bad ideas can spark great ideas. #creativity

@j_a_scheer