creativity course assignment 2

Immage 1: A Cosmetic Store

Before you enter the store:

Does the store draw you in? If so, how? It drew me in indeed. It was painted

in blue in the front (my favorite color), and was the only one with a table

selling products outside the store as well.

Is the door open or closed? It was closed all the time

How does it make you feel? Since the weather in my country is hot, having a

closed-door store means

that it has air-

conditioned, which gives

it exclusivity among

others.

How big is the sign

lettering and in what

font? I would say about

average. Although the

contrast in colors (white

and blue) gives a peculiar

sight of the store.

Environment

What was the color scheme of the store? How does this affect you? It was

pretty neat, actually. It had basic colors inside and outside. They had pale

colors inside and strong colors outside. Nice contrast, I must add.

What type of floor does the store have? How does this affect the

environment? It was mainly made of white tiles. Very elegant and simple.

How high is the ceiling? How does it feel? I’d say it’s about average height. It

doesn’t give the sensation of anxiety when facing very high ceilings.

How bright lit is the store? How does this affect you? All the lights were

turned off but some special lights located above some selves. Brightness by

artificial lights was not really necessary given the fact that it was very sunny,

and everything was clear.

How loud is the environment? Very. The store is located in a plaza, so there

were many other stores with garage sales (loud music included)

What is causing the noise? There were many stores with garage sales. Ergo, a

lot of people were outside walking and talking at the same time, not to

mention the loud music coming out from a music store.

Is there music playing? If so, does it fit the environment? There was. But

unfortunately, it didn’t fit the environment.

Is the store warm or cold? It was perfect! Given the fact that we had around

100°F outside the store, and inside we had AC, it was heaven!

Is the store crowed with merchandise? Or is it sparse? It was crowed! It was

so crowded that they even had to put some products outside the store!

Does the store have a distinctive smell? It does. Very sweet perfumes. Not

bad at all, I must add.

Where is the cash register located? At the very end of the store. People have

to struggle a bit to have access to it, actually.

How visible is the store security? Very!! And I think it’s one of the main

issues, at least for me. It was located in the very entrance, carrying a gun with

a very intimidating face.

How long do you want to stay in the store? Depends. Since it represented an

“oasis”, it gives me the sensation of well-being. But the guard at the entrance

is very annoying, so it makes me want to leave the place.

Does the environment influence the perceived value of the merchandise? I

think so. Sometimes I thought to myself: “This store does not belong in this

place”. The place was way too chaotic for a store like that.

Personnel

How long does it take before a sales person initiates contact? Not too long.

Almost immediately after someone enters the store.

Does the salesperson have a script to follow with each costumer? I think so.

I guess they were trained to follow a code/script with each costumer

Does the salesperson treat different costumers differently? Yes, they do. It

depends whether you are a guy of a girl (generally, they treat girls better),

and it depends also on how you look.

What it the ratio of salespeople to costumer? I would say 3:1

What age and gender are the employees? All of them were women,

between 20 and 30 years old.

Are the salespeople using the store products? I guess. Didn’t notice to be

honest.

Do the salespeople have a uniform? Yes. All of them. Red and white

uniforms.

Do the salespeople match the stores image? I think they do. We can

recognize them when entering the store. They are “bounded” to the brand

somehow.

Products

What is the first product that you notice? Lipsticks

Is there a central display table with featured product? Yes, and not only one

but several tables.

Where are items that are “for sale” located in the store? Pretty much

everywhere… from the entrance to the very end of the store

How are the products arrange? By function? By price? By color? By function.

The store was divided depending on the functions of each one of their

products.

Are there free samples or demonstrations? There were free samples of the

main products

What products are at eye level? Only perfumes… the rest were either too

low or too high for the eye

What items in the store are in the least accessible location? Facial cream.

They were locked in a shelf.

Where are the most and least expensive products located? The most

expensive was located in the very back of the store, and the least expensive

hanging from a shelf in the corridor.

Are the prices of the products easy to find? No. Actually none of the

products had prices on them. I had to look for a salesperson and ask them

personally

Are there impulsive items near the cash register? Actually they were. Some

of them were very funny and cute hangers

Customers:

Are most costumers alone or with someone else? What is the relationship?

Mostely, they are with someone else. It seems that they are relatives

What is the average age and gender of the customers? Mainly girls, from 25

to 35 years old.

When a customer enters a store, do they tend to walk in the same path or

direction? They do. The store is organized in such a way that all the

customers follow the path.

How long do customers stay in the store? About 15 minutes

Do costumers touch the products? Is this encouraged? They do, but it

depends of the product. Some products are prohibited to touch.

Do most costumers appear to be on a mission? Or they are browsing? They

all seem to be browsing

What percent of costumers purchase products in the store? I would say

about 50%.

Immage 2: A bar


Does the store draw you in? If so, how? It has this beautiful sign “Left-

handed bar”. So I was curious and went in.

Is the door open or closed? It was open.

How does it make you feel? It was a welcoming fact, actually. When a door is

open, it means that everyone is welcome there.

How big is the sign lettering and in what font? I would say about average. It

was painted in yellow with nice hand-writing.

Environment

What was the color scheme of the store? How does this affect you? Not

bad. It had a yellow color as the standard color of all the store. Yellow is my

least favorite color, but it gave the place a nice touch.


environment? Wooden floor. Very elegant and simple.

How high is the ceiling? How does it feel? I’d say it’s about average height.

I’ve seen places with higher ceilings

How bright lit is the store? How does this affect you? It was very bright. It is

a two-story bar with an open space, so the light comes inside pretty much at

all times.

How loud is the environment? It was ok. It had music since it’s a bar, but not

too loud, so people can always speak without shouting.

What is causing the noise? There are many bars around there as well. All of

them have music inside.

Is there music playing? If so, does it fit the environment? There was. It was

ok. The music selection was also ok.

Is the store warm or cold? It was perfect! Downstairs the temperature is a

bit hot, but in the upper level there’s AC, so if you feel too hot, you can go up

and refresh yourself.

Is the store crowed with merchandise? Or is it sparse? Since it’s a bar, all

you can see are tables where to sit and the bar itself where you order drinks.

Does the store have a

distinctive smell? Not

really.

Where is the cash

register located?

Where the bar-tender

is. I don’t think there’s

a special place for it.

How visible is the

store security? There

wasn’t any! It is so

surprising because I expected to find someone who would take care of the

security, but there was no one.

How long do you want to stay in the store? A lot. It has cheap drinks and a

very interesting concept. People who work there are left-handed. They even

have pictures of famous people who are left-handed, including Ned Flanders

from The Simpsons.

Does the environment influence the perceived value of the merchandise?

Definitely. I think it has an added-value. The pictures in the wall are a very

nice touch

Personnel

How long does it take before a sales person initiates contact? As soon as

you approach the bar


It’s a very colloquial interaction

Does the salesperson treat different costumers differently? No. I thought

that they were going to treat left-handed people better, but actually no.

What it the ratio of salespeople to costumer? I would say 4:1

What age and gender are the employees? Girls are in the med-twenties.

Boys are older than 30 years old

Are the salespeople using the store products? They have the logo of the

store in their shirts

Do the salespeople have a uniform? Yes. All of them. Black shirt and jeans

Do the salespeople match the stores image? I think they do. We can

recognize them when entering the store. They are also “bounded” to the

brand.

Products

What is the first product that you notice? Beers

Is there a central display table with featured product? Not really. All drinks

are kept in a fridge.

Where are items that are “for sale” located in the store? In the fridge

and/or kitchen. No visible “for sale” items were easily spotted whatsoever.


All drinks that are alike, are held in one place, and so on.

Are there free samples or demonstrations? Unfortunately no.

What products are at eye level? German beers and vodka.

What items in the store are in the least accessible location? Food. They are

all kept in the kitchen

Where are the most and least expensive products located? I honestly don’t

know. I guess that the most expensive drink is in the bar and the most

expensive food is in the kitchen

Are the prices of the products easy to find? They are all in the menu chart.

Are there impulsive items near the cash register? Yes. Some products

designed for left-handed people (can openers, etc.)

Customers:


Mostly, they are with someone else. They are mostly friends.

What is the average age and gender of the customers? Mainly guys. Most

to them are above their 30’s.


direction? They do. Since the bar is full of pictures of famous left-handed

men and women, they first look at the pictures before sitting in the tables.

How long do customers stay in the store? At least a couple of hours, having

drinks and eating.

Do costumers touch the products? Is this encouraged? They do, but it

depends of the product.

Do most costumers appear to be on a mission? Or they are browsing? Not

really.


about 80%. Most of the people who enter the bar, stay.

Immage 3: A restauant


Does the store draw you in? If so, how? It had nothing special in the

entrance. Well, to be honest, it has big and fancy windows.

Is the door open or closed? It was closed.

How does it make you feel? Nothing in particular. It was a bit hard to open

the doors though, they were very heavy.

How big is the sign lettering and in what font? The bar didn’t have the name

outside, but in the lobby. It had a decent size.

Environment


mainly brown, made of wood. It was a very cozy place located in the country-

side of my country, so it had a nice touch.


environment? Wooden floor. Very elegant, spacious and simple.

How high is the ceiling? How does it feel? I’d say it’s about average height. It

had a peculiar form though, like a barn.

How bright lit is the store? How does this affect you? It was very bright. It is

very big windows and the sun lights came straight to the restaurant. Plus, it

had a beautiful sight to the country side.

How loud is the environment? A bit loud. There was a band playing

national/country music. But the noisy was not that loud

What is causing the noise? A very creative band playing inside the

restaurant.

Is there music playing? If so, does it fit the environment? Fits perfect.

Actually it is the main event of the restaurant. That’s way it is so popular.

Is the store warm or cold? I had the perfect weather.

Is the store crowed with merchandise? Or is it sparse? Since it’s a

restaurant, there are no products on sight.

Does the store have a distinctive smell? No. Just a regular smell.

Where is the cash register located? I don’t know. I looked for it but I couldn’t

find it!

How visible is the store security? There wasn’t any! It’s great because you

feel free to enter and leave the store without paying attention to it.

How long do you want to stay in the store? A lot. It had a beautiful sight to

the country side, nice big windows and great food. Not to mention the band

that was playing. It was simply amazing.


Definitely. Being in a sole-restaurant in the “middle of nowhere”, with a great

atmosphere, was awesome

Personnel

How long does it take before a sales person initiates contact? As soon as

you sit in the table.


It’s a very colloquial interaction with ever costumer.

Does the salesperson treat different costumers differently? No. They just

treat everyone

the same way

What it the

ratio of

salespeople to

costumer? I

would say 7:1

What age and

gender are the

employees?

Mixed… Girls

and boys are in

their med-

twenties.

Are the salespeople using the store products? They have the logo of the

store in their shirts

Do the salespeople have a uniform? Yes. All of them. Red and white shirt

and black pants

Do the salespeople match the stores image? Yes. Although the restaurant

does not have a logo, at least an official one, they have the name of the

restaurant printed in the shirts.

Products

What is the first product that you notice? Snacks set up in the tables.

Is there a central display table with featured product? Not really. All tables

are set up around a central stage.

Where are items that are “for sale” located in the store? In the fridge

and/or kitchen. No visible “for sale” items were easily spotted whatsoever.


All food and drinks located in the manu were separated by taste, so were the

drinks.

Are there free samples or demonstrations? No.

What products are at eye level? None.

What items in the store are in the least accessible location? Food. They are

all kept in the kitchen

Where are the most and least expensive products located? Since it’s a

restaurant, I guess that everything was located in the fridge.

Are the prices of the products easy to find? They are all in the menu chart.

Are there impulsive items near the cash register? I couldn’t find the cash

register

Customers:


Mostly, they are with someone else. They are mostly friends or relatives

What is the average age and gender of the customers? Mixed. Most to

them are above their 30/40


direction? No. Although the place itself is beautiful, they don’t look around.

They just try to find a free spot where to sit.


drinks and eating.

Do costumers touch the products? Is this encouraged? No. They have to

order it first.

Do most costumers appear to be on a mission? Or they are browsing? Not

really.


about 90%. Most of the people who enter the restaurant, stay.

Immage 4: A pet store


Does the store draw you in? If so, how? I love animals, that’s a fact. But the

store had this couple of teddy bears, so adorable, so it became irresistible.

Is the door open or closed? Closed.

How does it make you feel? Very curious. I could hear the sounds of the

animals, and I wanted to open the door and go inside.

How big is the sign lettering and in what font? It was way too high for my

taste. I had to lean my head backwards very much in order for me to see the

whole sign

Environment


blue. I like blue because it makes me feel calm. I really liked it


environment? White titles. Didn’t like it that much.

How high is the ceiling? How does it feel? It was very big. It made me feel a

bit anxious.

How bright lit is the store? How does this affect you? It had neon lamps and

night table lamps everywhere. Not to mention the lamps of the aquariums.

How loud is the environment? Animals making noises all the time. It was fun

rather than annoying.

What is causing the noise? Animals trying to communicate with the

environment.

Is there music playing? If so, does it fit the environment? There wasn’t. I

wish I could listen to some classical music.

Is the store warm or cold? It was a bit warm for my test.

Is the store crowed with merchandise? Or is it sparse? It was a bit crowded,

we could see of everything from the moment I entered the store.

Does the store have a distinctive smell? Yes, and not that pleasant

Where is the cash register located? At the end of the store.

How visible is the store security? At the entrance of the store. A big guy

carrying a gun.

How long do you want to stay in the store? It was cute looking at all the

animals. But it came a point where the smell was unbearable.

Does the environment influence the perceived value of the merchandise? It

did. It was a fancy mall located in the city center. Thus, the animals that were

sold there were very expensive.

Personnel

How long does it take before a sales person initiates contact? There was just

one girl. She initiated contact just after someone approached her.


It’s a very colloquial interaction with ever costumer.


treat everyone the same way

What it the ratio of salespeople to costumer? There just one person there.

So, it depends of the number of costumers.

What age and gender are the employees? One girl, around 25 years old

Are the salespeople using the store products? .-

Do the salespeople have a uniform? No.

Do the salespeople match the stores image? No. I couldn’t find any link

between the salesperson and the store image.

Products

What is the first product that you notice? An adorable couple of Who-

Knows-What teddy bear animals in the entrance

Is there a central display table with featured product? Not really. All the

animals are placed in cages around the store.

Where are items that are “for sale” located in the store? All around it.


All the animals of the same kind are placed close by.


What products are at eye level? Yes. All of them

What items in the store are in the least accessible location? Yes… all of

them.

Where are the most and least expensive products located? I don’t know

where the most expensive animal was located, but all of them were jus there,

like “blending” ones with each others.

Are the prices of the products easy to find? No. Once you spotted an animal

in which you were interested, you have to go and ask the salesperson.

Are there impulsive items near the cash register? Maybe dog tags or collars

for your pets ;)

Customers:


Mostly, they are with someone else. They are mostly friends or relatives

What is the average age and gender of the customers? Girls. Not older than

30.


direction? No. Although the place itself is beautiful with all the animals, when

the customers go in, they all go to look for the animals they are interested in.


drinks and eating.

Do costumers touch the products? Is this encouraged? They allow you to

touch some animals, not all of them tough

Do most costumers appear to be on a mission? Or they are browsing? Just

browsing


about 10%. Most of the people who enter the restaurant are just having fun

looking at the animals.

Immage 5: In a bookstore

(Don’t mind

the quality… thank you )


Does the store draw you in? If so, how? Not really. I needed to get

something for myself, that why I entered it. Had that not been the case, I

wouldn’t have gotten in.


How does it make you feel? No particular feeling.

How big is the sign lettering and in what font? It was very big. Actually, it is

one of the most popular book stores in Nicaragua.

Environment


light blue. Although I like blue, the walls were dirty, so I didn’t like it that

much


environment? White titles.

How high is the ceiling? How does it feel? It was very big actually. Gave me

the sensation of a very big place.

How bright lit is the store? How does this affect you? It had neon lamps in

the ceiling. Although it had big windows, it didn’t take advantage of the sun

light.

How loud is the environment? It was very quiet. No sounds whatsoever.

What is causing the noise? .-


wish I could listen to some classical music or something like that

Is the store warm or cold? It was a bit cold (full power AC)

Is the store crowed with merchandise? Or is it sparse? Sparse. It is a big

place, so the merchandise was pretty much everywhere.

Does the store have a distinctive smell? Yes. Paper smell

Where is the cash register located? At the very entrance of the store.

How visible is the store security? Inside the store. It is visible

How long do you want to stay in the store? Depends. Being that a big place

full of books, I would take my time to take a good like at everything.


It’s hard to tell. It was the only bookstore there, so I guess it’s fine.

Personnel

How long does it take before a sales person initiates contact? Not much. As

soon as I stepped in, a guy approached to me.

Does the salesperson have a script to follow with each costumer? Yes. They

ask what are we looking for, and they help you out.


treat everyone the same way

What it the ratio of salespeople to costumer? I would say 1:2. It’s very

personalized.

What age and gender are the employees? One girl and one boy, around 28

years old both


Do the salespeople have a uniform? No.

Do the salespeople match the stores image? No. I couldn’t find any link

between the salesperson and the store image.

Products

What is the first product that you notice? A guitar hanging from one of the

shelves at the very entrance… it was weird!

Is there a central display table with featured product? Not really. All books

are placed in small tables all around the place

Where are items that are “for sale” located in the store? Everywhere.


All the philosophy books were placed in one place, the cooking books in

other, etc.


What products are at eye level? Not really. You have to bend yourself to

grab a book.

What items in the store are in the least accessible location? Pencils, pens,

etc. They all are locked in windows compartments.

Where are the most and least expensive products located? I don’t know.

But I guess at the very end of the store

Are the prices of the products easy to find? Yes. They are at the back of the

book.

Are there impulsive items near the cash register? Yes. Really funny pencils

and useful stuffs

Customers:


Mostly they are alone.

What is the average age and gender of the customers? Mixed, maybe more

girls. The age is from 20 to even 60


direction? No. The store is designed to the customer can choose from the

very beginning where to start

How long do customers stay in the store? At least ten or fifteen minutes. It

depends on their interest on books

Do costumers touch the products? Is this encouraged? They are allow to

read some books. Others are sealed

Do most costumers appear to be on a mission? Or they are browsing? Both.


about 50%.

Immage 6: In a home for old people


Does the store draw you in? If so, how? Sometimes. It is a very curious

place. From the outside, is big and has beautiful gardens all over.


How does it make

you feel? Calm.

Being surrounded

by old people

makes me feel

needed.

How big is the

sign lettering and

in what font? It

doesn’t have any.

Environment


light blue. Although I like blue, the walls were dirty, so I didn’t like it that

much


environment? White titles.

How high is the ceiling? How does it feel? It was very big actually. Gave me

the sensation of a very big place.

How bright lit is the store? How does this affect you? It was very bright.

Open spaces everywhere.

How loud is the environment? It was very quiet. You can hear everything

there.

What is causing the noise? .-


thought I heard a radio playing somewhere.

Is the store warm or cold? It was a bit warm.

Is the store crowed with merchandise? Or is it sparse? .-

Does the store have a distinctive smell? No.

Where is the cash register located? .-

How visible is the store security? It had no security.

How long do you want to stay in the store? Depends. I really enjoyed being

there for a while. All the people were thankful because of my visit.

Does the environment influence the perceived value of the merchandise?.-

Personnel

How long does it take before a sales person initiates contact? There was a

receptionist in the front desk.

Does the salesperson have a script to follow with each costumer? No.

Actually they were very curious about my presence there.

Does the salesperson treat different costumers differently? I can’t really tell.

What it the ratio of salespeople to costumer? I would say there is 1 person

in charge of every 15 old people.

What age and gender are the employees? One girl and one boy. They are

above 30.


Do the salespeople have a uniform? Yes.

Do the salespeople match the stores image? No.

Products

What is the first product that you notice? .-

Is there a central display table with featured product? .-

Where are items that are “for sale” located in the store?

How are the products arrange? By function? By price? By color?


What products are at eye level?

What items in the store are in the least accessible location?

Where are the most and least expensive products located?

Are the prices of the products easy to find?

Are there impulsive items near the cash register?

Customers:


If we assume that in this case the “customers” are the old people (using the

service of the home), then I would say that they are alone

What is the average age and gender of the customers? Mixed, maybe more

girls. The age is above 70


direction? No. Since the space is open, they are free to go whenever they

want to.

How long do customers stay in the store? .-

Do costumers touch the products? Is this encouraged? .-

Do most costumers appear to be on a mission? Or they are browsing? .-

What percent of costumers purchase products in the store? .-

creativity course assignment 2

Documents

music store

closeddoor store

cosmetic store

store warm

store security

outside walking

colors white

garage sales loud music