creativity = growth - insight innovationinsightinnovation.org/images/2018/02/eu/lisa.pdf · thank...
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![Page 1: Creativity = Growth - INSIGHT INNOVATIONinsightinnovation.org/images/2018/02/EU/Lisa.pdf · Thank you. Lisa Ohlin Lisa.Ohlin@eyeka.net +44 7891736285 Karen Sears Karen.Sears@unilever.com](https://reader033.vdocuments.net/reader033/viewer/2022050610/5fb105ffa5e6a010cf179c0a/html5/thumbnails/1.jpg)
![Page 2: Creativity = Growth - INSIGHT INNOVATIONinsightinnovation.org/images/2018/02/EU/Lisa.pdf · Thank you. Lisa Ohlin Lisa.Ohlin@eyeka.net +44 7891736285 Karen Sears Karen.Sears@unilever.com](https://reader033.vdocuments.net/reader033/viewer/2022050610/5fb105ffa5e6a010cf179c0a/html5/thumbnails/2.jpg)
Creativity = Growth
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Naïve intelligence
Outsider Perspective
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160 countries
A crowd of 385.000
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Anna
Mike
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Brief
Contest
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160 countries Ideation
Crowd
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Expert
Transformation
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Marginality
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Fresh
Fast
Effective
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Design
Inspiration
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Inspiration
Future
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Input
Output
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Disruptive
Eye-Catching
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Water flow
Appearance
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65 creators
27 countries
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Different designs and materials
Better ideas
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20 designs for screening
5 validated pearls
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Thank you.
L i s a O h l i n
L i s a . O h l i n @ e ye k a . n e t
+ 4 4 7 8 9 1 7 3 6 2 8 5
K a r e n S e a r s
K a r e n . S e a r s @ u n i l e v e r . c o m
+ 4 4 7 5 8 4 3 1 2 1 9 9