creativity in innovation processes approaches & methods
DESCRIPTION
Creativity in innovation processes Approaches & methods. Tapani Frantsi D.sc . ( econ .) 2012. Outline. Creativity as individual , group and organizational domain Creativity methods. Creativity. Creativity is the ability to produce work , that is. Appropriate. Novel. - PowerPoint PPT PresentationTRANSCRIPT
Tapani Frantsi2011
Creativity in innovation processes
Approaches & methods
Tapani Frantsi D.sc. (econ.) 2012
Tapani Frantsi
Outline
· Creativity as individual, group and organizational domain
· Creativity methods
2011
Tapani Frantsi
Creativity
2011
Creativity is theability to produce work, that is
Novel
Original Unexpected
Stenberg R.J.
Appropriate
Useful Adaptive/task constrains
Tapani Frantsi2011
Individual creativity
Tapani Frantsi2011
Cognitive theory of human creativity
Cognitive scheme New cognitive scheme
Tapani Frantsi
Gardner’s theory of intelligences
2011
Tapani Frantsi
Three components of individual creativity
2011
Creative thinking skills
Motivation and self-efficacy
Expertise
Amabile T.M.1999, Bandura 1997
Creativity
Tapani Frantsi
Three levels of hindering,blocking and killing ideas
2011
Individual conscious
Individual un-consious
Social, organizational, network ?
?
?
Discuss based on yourexperience and list some
on each level
Tapani Frantsi2011
Group climate and creativenessQuite much In some
extendIn some extend
Quite much
Individual contribution
Loafing
Free Strained, tense
Playful Sober
Active Reserved
Tolerating Controlling
Courageous, bold
Fearful, wary
Collaborative Competitive
Tapani Frantsi2011
Methods in practice
Knowing testing and practicing some of the methods
Awareness and use of IGT
Attribute listing
Brainstorming
Brainwriting etc.
Heuristic idea gen.
Lateral thinking
Morphological analysis
Mind mapping
Normal group
Product checklists
Synectics
Other
0 10 20 30 40 50 60 70 80 90 100
UsedAware
Coates, Cook & Robinson (1999)
Tapani Frantsi2011
Use of methods (Swiss study)
Source: Swiss Federal Institute of Technology 2003
Tapani Frantsi
Interplay of divergence and convergence
2011
Ideation process in a dynamicInterplay of divergent and convergent sequences (periods, phases).
Funnel is one of the metaphors: tunnel, tube, wave etc. The design model (picture) classifies this in a quite closed and rational way:1. Brainstorming2. Concept phase 3. FinalizationIt also uses term freeze after the concept sequence.
Tapani Frantsi2011
Brainwriting Simplified 6-3-5Group of six personsThree ideas per round5 minutes ideation/round
RotationBetween groupsAdvantages?
BrainWriting Emample
List some earlier succeeded or failed trials to solve the case Some promising ideas or technologies. Might not yet be mature to be implemented
Lead users might be interested in…Paradoxal ideas or solutions. Turn it totally round.
Instuctions:
case Raute inc.
2011
Tapani Frantsi2011
Six Hats
Facts
Risc view4.
Optimistic view
5.
Feelings
6.
Priorities Opportunities
1.
2.
3.
Group goes through all the steps in numbered order. Documentation by one or two notekeeper or by everyone
Synectic thinking is the process of discovering the links that unite seemingly disconnected elements.
Synectics Definition
· Creative discovery comes from analogical and metaphorical thinking, the process of linking unlike subjects.
· You must create VISUAL analogies and metaphors.
Thinking to Connect
· Analogical thinking is a comparison between two things that are similar in some respects, often used to help explain something or make it easier to understand.
· Metaphorical thinking is when one thing is used or considered to represent another
Tapani Frantsi2011
Synectics as process
Problem as given(client)
Analyses and problem definition- background
Pre ideas, promising goals
Selected (one) pre idea forRefining circle
Possiblesolutions
Idea refining circle
Viewpoint
Ecscursions- Direct analogy- Methaphors ”force
fit”
Crazy solutions
Tapani Frantsi2011
Different modelles· Expand· Minimize…· Take it to pieces· Compine· Recover..· Turn it upside down
Tapani Frantsi2011
Distance taking
– Time– Space– Branch– Language– Technology– Type of organisation– History– People
Tapani Frantsi2011
Practice/test 20 min
· Method groups 1. Brain writing
1. Open questions2. 3-6-5 at least one
round3. analyses
2. Six hats 1-6 steps3. Lateral thinking
4. Synectics process1. Problem as given2. Problem analyses3. Direct analogy4. Excursion5. Crazy solutions 6. Force fit 7. Possible solutions
Tapani Frantsi2011
Idea categorizing· Time
– Road maps· Priorities· Verifying
– Two scale models
· Constructions· Modelling· Strategy models
– Four fields– profiles
Tapani Frantsi2011
Innosession method
2009 Masters & Mentors
Innosession
Problem Insight ofresearch &
practice
Spanning weak ties
Ideation on individual & group basis
Innovativesolutions
Knowledge
CreationBridge
Focus
Tapani Frantsi2011
Extended process model: innovation session
Intro Definition EvaluationConnecting &sorting
Warm upConceptsModels
Inputs
Feeds
QuestioningIdeation rounds
Ideation rounds
Excursions
Provocations
Questioning
Inputs
Tapani Frantsi2011
Innosession process
Tapani Frantsi2011
Innovation session elements1. Pre-sessions and warm up functions2. Group setting
• Max 6, arranged• Same open space for all of groups • Own facilitator in each group• Brokerage function
3. Situational factors for smooth flow of thoughts • Facilities • Timing of activities• Variation of preassure and relaxation• Action
4. Flexibility • Improvised actioins• Planned provocations
Tapani Frantsi2011
Role definition in innovation session processTask Head facilitator
creativity operatorBroker producer Session broker Expert Documenter Research
er
Main role -Pre-session - Session design
-connecting, bridging partners-meta knowledge contribution-Expert casting-Innovation system view
-Facilitates ones own group-Group leading skills-Cooperates with creativity operator
-expertise contribution-Net-working- post-session
Random documentation and post documentation-
Expetise in innovation systems
Activities before sessioni
Pre-sessionMethdod selection and session design/plan
-most of the preparation
Pre-sessions Expert casting
Duties during the session
-instructions and facilitating during the day
facilitator Stimulation -documentation
Duities after the session
diaryDocumentation checks
-reporting and post sessions
DiaryComplimentary documentation
report
Tapani Frantsi2011
Innosession model
Business opportunity
Feasibility
Scenarios Future stories => postulated development of events -2030
Scenario 1: Rapid Energy Price Increase6 groups ABCDEF (English only)
Scenario 2: Moderate Energy Price Increase4 groups G,H,I,J English only
Four field conclusion· Discuss each field and
select idea stickers for it
· Go through each field and place stickers
· Do it together !· Be active!
– use stickers– place them on the board
2009
Save the World!
Means of controlBusiness ideas
Radicalideas
Tapani Frantsi2011
Evaluation criteria
· Creativity– Idea fluency = quantity of produced items– Flexibility – how ideas differentiate – diversity rate – Originality , novelty of ideas and concepts– Unexpected results
· New connections and spanned distances– New contacts and networks
· Motivation and self-efficacy level for further development · Innovation capability
– Raised interest