CREATIVITY IN PRINT ADS PRESENTED BY:

AYESHA INAM MUHAMMAD FAYSAL FAIZAN SHEHZAD FAWAD HASHMI QASEEMUDDIN CHAWLA SARMAD RAFIQ SOOMRO SAQIB BIN HARIS KHAN

RULE # 1 - SHOW THE PRODUCT

Print ads are visual; therefore, craft ads with the ‘eye in mind’!!

RULE # 2 - DON’T USE NEGATIVE HEADLINE

Don’t ever use a caption/headline that

portrays the product negatively in

consumer’s mind!!

RULE # 3 - WHENEVER POSSIBLE, MENTION YOUR BRAND NAME IN THE HEADLINE OF THE PRINT AD

Put the name of the brand in the consumer’s mind.

The headline is the most important part of your ad. 

“It's the ad within the ad!!”

RULE # 4 - WHENEVER POSSIBLE, SHOW PEOPLE ENJOYING YOUR PRODUCT

Essential to inform people about the functional benefits

How can your brand make the life of the consumer happier

RULE NO.5 – ALWAYS FEATURE NEWS IN YOUR ADVERTISEMENT

WWF ad focuses on the danger of cutting trees

Picture itself is self explanatory

News written at the bottom

Not good legibility Although ad is

effective

Ad features an announcement by McDonalds

McDonalds promoting the individuality campaign

Ad appears to be offensive but grabs the readers attention

Logo and branding predominantly visible for affective recall

UNICEF Ad promotes water pollution

Concept is nice with visually grabbing imagery

Statistics are visible to create impact

Logo is not overpowering

Image is the main focus

A public service message by ONKYO Sound Systems printed in India

Ad is for world environment day

Clever play on the dangers of carbon emissions

Message is clear and eye catching

It also goes with the company’s products

RULE NO.6 – ALWAYS GIVE PROMINENT DISPLAY TO YOUR LOGO

Logo is clearly visible

Message of Radio station is clear – plays classic music

A clever play on the famous line from Star Wars

Logo is clearly visible in two places

Message of Coke is clear – The ideal soft drink

Humor in the ad makes it eye catching

Logo is clearly visible

Message of Nike is clear – Performance

Minimum text makes the message stand out

Logo is clearly visible

Message of Pepsi is clear – Twist of Lemon

Minimum text makes the message stand out

RULE NO.7 – ALWAYS TELL THE READER WHERE HE/SHE CAN BUY THE PRODUCT

RULE NO.8 – AVOID ALL UNPLEASANT CONNOTATIONS ABOUT YOUR PRODUCTS

HEAD & SHOULDERS &....

RULE # 09Always localize your

ads

It is very important to consider local culture, values and norms

It is good to use local celebrities in ads as endorsement

Local ads grab more attention

Using local content with creativity is the challenge. It needs out of box thinking

RULE # 10 - USE THE AVAILABLE SPACE WISELY

Use the space according to the product you are creating an ad for.

FOR FMCG: 75% VISUAL 25% COPY

FOR DURABLES: 50% VISUAL 50% COPY

SOME MORE CATCHY PRINT ADS

CREATIVITY IN B2B ADS50% CONTENT50% APPEAL

THANK YOU!!!!!