creativity in the remix (2011)
DESCRIPTION
Keynote presented at "The Culture of Remix", 2nd International Graduate Conference in Communication and Culture, at Lisbon, 13-14 October, 2011TRANSCRIPT
- 1.Creativity in the Remix
Nelson Zagalo, CECS/engageLab, University of Minho
The Culture of Remix
2nd International Graduate Conference in Communication and Culture
Lisbon, 13-14 October, 2011
2. the ones who do
video
Heres to the crazy ones. The misfits. The rebels. The
troublemakers. The round pegs in the square holes. The ones who see
things differently.
Theyre not fond of rules. And they have no respect for the status
quo. You can quote them, disagree with them, glorify or vilify
them. About the only thing you cant do is ignore them.
Because they change things. They push the human race forward. While
some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change
the world, are the ones who do.
3. we learn by direct imitation
Marco Iacoboni,(2008), The Mirror Neuron Revolution: Explaining
What Makes Humans Social, in Scientific American
The way mirror neuronslikely let us understand others is by
providing some kind of inner imitation of the actions of other
people, which in turn leads us to simulate the intentions and
emotions associated with those actions. [1]
Mirror neurons absorb culture directly, teach us socialization,
open the realm of a common world view through observation and
imitation.
4. the inevitability of technology
Kelly, K., (2010), WhatTechnologyWants, New York, Penguin
Group
Alexander Bell and Elisha Gray both applied to patent the telephone
on the same day, February 14, 1876.
The electric telegraph was reinvented by Joseph Henry, Samuel
Morse, William Cooke, Charles Wheatstone, and Karl Steinheil.
The Frenchman Louis Daguerre is famous for inventing photography,
but three others (NicephoreNiepce, Hercules Florence, and William
Henry Fox Talbot) also independently came upon the same
process.
5. creative coincidences
Armageddon (1998)
By Michael Bay, TouchstonePictures
Deep Impact (1998)
By Mimi Leder, Paramount Pictures
6. creative coincidences
AntZ (1998)
Eric Darnell, Dreamworks
A Bugs Life (1998)
John Lasseter, Pixar
7. creative coincidences
4 films, same subject (virtual worlds), in less than a year,
between 1998 and 1999
8. creative coincidences
3 films, same subject (Coco Chanel life), in 9 months,
between 2008 and 2009
9. creative coincidences
A play from 1998
A film from 1998
10. creative coincidences
Jonathan Mak (October, 2011)
Chris Thornley (May, 2011)
11. infinite demand
video
[4]
I, II, III, IV, V, VI, VII, VIII, IX, X, XI,
XII, XIII, XIV, XV
I, II, III, IV, V, VI, VII, VIII
I, II, III, IV, V, VI, VII, VIII, IX
+ XXX seasons
I, II, III, IV, V, VI, VII
I, II, III, IV, V, VI
I, II, III, IV, V, +
I, II, III, IV, V, VI, VII, VIII
IX, X, XI
12. infinite demand
Thousandsofhoursofnewcontent are produceddailyintheworld to
feed:
Movietheatres,
Opera,
Theatre,
Dance,
Television,
Radio,
Books,
Comics,
Videogames,
Musicconcerts,
Standup shows,
Circusspectales,
Etc, etc,
13. infinite demand
Neverbeforehumanityhasproducedsuchammountofcontent.
14. remix process
HumanMirroring
produces
REMIX
respondsto
explainsthe
responsable for
infinite demand
Inevitability of technology
creative coincidences
15. nothing is original
Nothing is original. Steal from anywhere that resonates with
inspiration or fuels your imagination. Devour old films, new films,
music, books, paintings, photographs, poems, dreams, random
conversations, architecture, bridges, street signs, trees, clouds,
bodies of water, light and shadows. Select only things to steal
from that speak directly to your soul. If you do this, your work
(and theft) will be authentic. Authenticity is invaluable;
originality is nonexistent. And dont bother concealing your
thievery - celebrate it if you feel like it.
Jim Jarmusch, (2004),
Golden Rules, in MovieMaker,
16. we can
Good artists copy,
Great artists steal.
Pablo Picasso
17. how do you steal?
"Creativity isn't magic, It happens by applying ordinary tools of
thought to existing materials."
KirbyFerguson, www.everythingisaremix.info
18. how do we create
We play,
We brainstorm, [a]
We play,
We experiment, [b]
We play,
We mix, [c]
We play,
We remix [d]
We do [e]
19. we brainstorm
No goals
No purposes
Mind roam free
Play with ideas
20. we experiment
No goals
No purposes
Do roam free
Play with your hands
21. we mix
No goals
No purposes
Add/sub roam free
Play with mixing
photographer: Rene Maltete
slide: Austin Kleon
22. we remix
video
Video for campaign ComeBack To Life (2011)
23. we do
video
Rolling in the beats, (2011) by Chris Evans-Roberts
24. to conclude
Remix is what our culture is, which is strongly supported by human
communication made of the exteriorization of our thoughts.
Trying to stop this natural human process through the enforcement
of Copyright laws, is wrong, and dont serve Creativity at all,
neither the progress of our species.
But serves mostly the profit of the ones who dont do.
for a technology company, going on offense with software patents
seems like an act of desperation, relying on the courts instead of
the marketplace.
Jonathan I. Schwartz, ex-CEO of Sun Microsystems
25.
video
26. references
[1] Marco Iacoboni,(2008), The Mirror Neuron Revolution: Explaining
What Makes Humans Social, in Scientific American
[2] Kelly, K., (2010), WhatTechnologyWants, New York, Penguin
Group
[3] Everything is a Remix, KirbyFerguson,
www.everythingisaremix.info
[4] Versions (2010), by Oliver Laric, http://oliverlaric.com/
[5] Austin Kleon, (2011), How to Steal Like an Artist,
http://www.austinkleon.com/2011/03/30/how-to-steal-like-an-artist-and-9-other-things-nobody-told-me/
27. The Culture of Remix2nd International Graduate Conference in
Communication and Culture Lisbon, 13-14 October, 2011
Nelson Zagalo, [email protected]
H. http://nelsonzagalo.googlepages.com
B. http://virtual-illusion.blogspot.com
F. http://www.facebook.com/nelsonzagalo