creativity, innovation, entrepreneurship
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Creativity,Innovation,EntrepreneurshipTRANSCRIPT
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CREATIVITY-INNOVATION-ENTREPRENEURSHIP
SOURCES: SCHAPER AND VOLERY(2004)
OLEH :
AMY S. RAHAYU
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THE ROLE OF CREATIVITY & INNOVATION IN THE ENTREPRENEURIAL
• CREATIVITY AND INNOVATION ARE AN INTEGRAL PART OF ENTREPRENEURIAL
• INNOVATION IS THE SPECIFIC INSTRUMENT OF ENTREPRENEURIAL
• INNOVATION HAS BECOME AN IMPORTANT TOOL FOR MANAGERS WHO WANT TO ADOPT AN ENTREPRENEURIAL APPROACH.
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CREATIVITY
• CREATIVITY IS THE POINT OF ORIGINATION FOR INNOVATION AND ENTREPRENEURIAL, IT CAN BE DEFINED AS THE PRODUCTION OF NEW AND USEFUL IDEAS
• CREATIVITY IS THE PROCESS THROUGH WHICH INVENTION OCCURS
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THE THREE COMPONENTS OF CREATIVITY
1. CREATIVE THINKING SKILLS REFER TO HOW PEOPLE APPROACH PROBLEMS AND SOLUTIONS
2. KNOWLEDGE EXPERTISE OR KNOWLEDGE ENCOMPASSES EVERYTHING A PERSON KNOWS AND CAN DO
3. MOTIVATION KNOWLEDGE AND CREATIVE SKILL ARE A PERSON’S RAW MATERIAL THE PERSON’S NATURAL RESOURCES, BUT THE MOTIVATION IS DETERMINES WHAT PEOPLE WILL ACTUALLY DO
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CREATIVITY TECHNIQUES
1. PROBLEM REVERSAL (pembalikan masalah)
2. FORCED ANALOGY (paksaan analogi)
3. ATRIBUTE LISTING (daftar atribut)
4. MIND MAP (peta pikiran)
5. BRAINSTORMING
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FACTORS INFLUENCING CREATIVITY
ENCOURAGEMENT OF CREATIVITY
AUTHONOMY
RESOURCES
PRESSURESMENTAL BLOCKS
CREATIVITY
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CREATIVITY INNOVATION = ?
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INNOVATION
• IDEAS ARE NOT ENOUGH FOR INOVATION
• OFTEN THERE IS AN ASSUMPTION THAT CREATIVITY AUTOMATICALLY LEADS TO ACTUAL INNOVATION, BUT THIS NOT TRUE.
• IT IS THEREFORE IMPORTANT TO UNDERSTAND THAT INNOVATION IS A MULTIDIMENTIONAL CONCEPT AND IT IS NOT NECESSARY TO REINVENT THE WHEEL TO BECOME AN ENTREPRENEUR.
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INCREMENTAL VS DISRUPTIVE INNOVATION
INCREMENTAL INNOVATION
• STEADY IMPROVEMENT
• BASED ON SUSTAINING TECHNOLOGIES
• OBEDIENCE TO CULTURAL ROUTINES AND NORMS
• CAN BE RAPIDLY IMPLEMENTED
• IMMEDIATE GAINS
• DEVELOP CUSTOMER LOYALTY
DISRUPTIVE INNOVATION
• FUNDAMENTAL RETHINK
• BASED ON DISRUPTIVE TECHNOLOGIES
• EXPERIMENTATION AND PLAY
• NEED TO BE NURTURED FOR LONG PERIODS
• WORSE INITIAL PERFORMANCE
. POTENTIAL BIG GAINS
• CREATE NEW MARKETS
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TYPE OF INCREMENTAL INNOVATION
• EXTENSION IMPROVEMENT OR NEW USE OF AN EXISTING PRODUCT,
SERVICE, OR PROCESS (PENGEMBANGAN PENGGUNAAN DESKTOP, LAPTOP,DLL)
• DUPLICATION CREATIVE REPLICATION OR ADAPTATION OF AN EXISTING
PRODUCT, SERVICE, OR PROCESS (FAST FOOD SPT. KFC, DLL)
• SYNTHESIS COMBINATION OF AN EXISTING PRODUCT, SERVICE, OR
PROCESS INTO A NEW FORMULATION OR USE (TELEPON + KAMERA + NOTE BOOK, DLL)
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SOURCES OF INNOVATION
• UNEXPECTED OCCURRENCES • INCONGRUITIES• PROCESS NEEDS• INDUSTRY AND MARKET CHANGES • DEMOGRAPHIC CHANGES• PERCEPTUAL CHANGES• NEW KNOWLEDGE
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A PROCESS MODEL OF CREATIVITY, INNOVATION, AND ENTREPRENEURSHIP
CREATIVITY
*Production of new and useful ideas
*Discovery of opportunities
*Output : new ideas
INNOVATION
*Refining, evaluation and first materialisation of the new ideas
*evaluation of opportunities
*Output : prototype,patent, or business plan
ENTREPRENEURSHIP
*Creation of value in the market place
*exploitation of opportunities
*Output : New products, services, or new processes
Need in society & market place
Lates science & technology
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DEFINITION OF ENTREPRENEURSHIP
THE PROCESS, BROUGHT ABOUT BY INDIVIDUALS OF IDENTIFYING NEW OPPORTUNITIES AND CONVERTING THEM INTO MARKETABLE PRODUCT OR SERVICES
THE FIELD OF ENTREPRENEURSHIP INVOLVES :
1). STUDY OF SOURCES OPPORTUNITIES
2). STUDY OF PROCESSES OF DISCOVERY, EVALUATION, AND EXPLOITATION OF OPPROTUNITIES
3). THE SET OF INDIVIDUALS WHO DISCOVER, EVALUATE AND EXPLOIT THOSE OPPORTUNITIES
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THE KEY ELEMENTS OF ENTREPRENEURHIP
RESOURCES ORGANISATION
OPPORTUNITIES
THE ENTREPRENEURSHIP
ATTRACTS COMBINES
BUILDS MANAGES
RECOGNISESEVALUATESEXPLOITS
FIT
FOCUS
CONFIGURATION
ENVIRONMENT