creativity - loaf of bread (framing and reframing)

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The Loaf of bread The Loaf of bread (and the stork) (and the stork) A Crash Course on A Crash Course on Creativity Creativity Professor Tina Seelig Professor Tina Seelig Stanford University, Stanford University, 2012 2012 Ricardo Vidal, Ricardo Vidal, Daniela Stefanescu, Daniela Stefanescu, Jules Slangen, Iris Jules Slangen, Iris Bertout, May Liu. Bertout, May Liu.

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Page 1: Creativity - Loaf of bread (Framing and reframing)

The Loaf of breadThe Loaf of bread(and the stork)(and the stork)

A Crash Course on A Crash Course on CreativityCreativity

Professor Tina SeeligProfessor Tina SeeligStanford University, 2012Stanford University, 2012

Ricardo Vidal, Daniela Ricardo Vidal, Daniela Stefanescu, Jules Stefanescu, Jules Slangen, Iris Bertout, May Slangen, Iris Bertout, May Liu.Liu.

Page 2: Creativity - Loaf of bread (Framing and reframing)

Once upon a time...Once upon a time...

There was a stork thatThere was a stork thathas a special love for bread.has a special love for bread.

Since very young she loved the smell of Since very young she loved the smell of bread, the different forms of bread, the bread, the different forms of bread, the different sizes of bread, the different textures different sizes of bread, the different textures of bread, …of bread, …

Page 3: Creativity - Loaf of bread (Framing and reframing)

How to make a bread...How to make a bread...

After many years in love withAfter many years in love witheverything related with bread, sheeverything related with bread, shedecided to learn how to make her own bread.decided to learn how to make her own bread.

The search for the ideal recipe took many days… The search for the ideal recipe took many days…

Almost loosing the hope, one day she found a old Almost loosing the hope, one day she found a old man, that was known to have the best bread man, that was known to have the best bread recipe from in the whole world.recipe from in the whole world.

Page 4: Creativity - Loaf of bread (Framing and reframing)

The ingredients...The ingredients...

Very excited about that magicVery excited about that magicand special recipe, she took note of all theand special recipe, she took note of all theingredients and start the journey to the very best ingredients and start the journey to the very best of all.of all.

She first stopped on the transparent waters of the She first stopped on the transparent waters of the ocean in search for the most crystal clear drops of ocean in search for the most crystal clear drops of salt and the most transparent and fresh water.salt and the most transparent and fresh water.

Page 5: Creativity - Loaf of bread (Framing and reframing)

Best ingredients...Best ingredients...

After the cold ocean she went to the richest After the cold ocean she went to the richest fields and took the best of the cereals that she fields and took the best of the cereals that she later transformed into flour.later transformed into flour.Already tired of the long journey she decided to Already tired of the long journey she decided to take a nap.take a nap.When she woke up she realized that not far there When she woke up she realized that not far there was an animal farm, where she went and asked for was an animal farm, where she went and asked for some milk and sweet sugar.some milk and sweet sugar.

Page 6: Creativity - Loaf of bread (Framing and reframing)

The perfect bread...The perfect bread...

With all the ingredients, she then followed theWith all the ingredients, she then followed theinstructions of the old man and put hands at work.instructions of the old man and put hands at work.

She then flew around the colorful sky for a few She then flew around the colorful sky for a few hours.hours.

When she was already feeling that nothing would When she was already feeling that nothing would come out of that loaf of bread, the magic happens, come out of that loaf of bread, the magic happens, and an explosion of smells and colors welcomed and an explosion of smells and colors welcomed the perfect bread. the perfect bread.

Page 7: Creativity - Loaf of bread (Framing and reframing)

The Loaf of The Loaf of breadbread

(and the (and the stork)stork)

Like anything else, the Like anything else, the best bread is the one best bread is the one

made with the made with the best best and and fresher fresher ingredientsingredients!!

But in the end the best But in the end the best ingredients don’t make ingredients don’t make

the magic ..is the the magic ..is the love love for for the creation and not the the creation and not the

hands of the creator!hands of the creator!

Happy and good Happy and good creativity creativity for all!!! for all!!!