Credit Union National Youth Savings Week

10th – 16th May 2010

Background – What is NYSW?What do we hope to achieve?When will it take place?Key target marketsKey Initiatives for NYSW – Local and NationalRoundtable Discussion – developing and implementing the concept at local level

Overview

What is Credit Union National Youth Savings Week?

Credit unions tremendous amount of initiatives for young people Lack coordinated effort to push / highlight CU offerings NYSW attempt to redress thisNYC Initiative Similar to activities around ICU Day Opportunity to promote the CU to a young audience Highlight why CU is relevant to them Attract new young members to the CU Reengage with current young members

Strength in Numbers

When will it take place?

NYC examined current CU activities Time of year when CUs & Youth Officers available Examined activities of other financial institutionsNeed to allow CUs time to prepare and plan activities National Youth Savings Week

10th – 16th May 2010

Key Target Age Groups

Likely to be of most interest to younger age group (primary school)Parents also key influencers for this age groupCan also tailor initiatives to reach 13-19 year old market

How to Get InvolvedEarly April, pack sent to credit unions

Containing posters Sample youth leaflets Order form for promotional goods Sample press releases for customising Additional details on leveraging campaign at local level etc.

Put a plan together at local credit union / chapter level to promote the initiative

Local Level – Possible Activities for NYSW

Decorate offices – Posters, Balloons etcStaff to dress up, Hire juggles / face painters Press release to local media on NYSWApproach local radio station about a joint promotionPresentation on money management to your local schools Invite students to credit union to visit CU find out more about the role in the community

Utilise your current database to reconnect with young members Target parents with Teaching Children the Savings Habit LeafletTarget students with CU in College – A Guide to Managing Your Money leafletAnnounce and begin to set up a Youth Committee in your CUTarget New Born Accounts

Local Level – Possible Activities for NYSW

Consider launching an Ezine for young membersDevise a local competition aimed at youth market (segment by age group)Consider launching annual bursary / scholarship during the weekLink up with your primary school savings schemes / second level school CUsMany other opportunities

Local Level – Possible Activities for NYSW

To Conclude

National Youth Savings Week is an opportunity To highlight how credit unions appeal to young people To attract new young members to the credit union To reengage with existing young members

Key National Opportunity To launch and develop a national branded kids savings account which can be promoted at a national level across the movement