credit union social presentation
DESCRIPTION
Credit Unions can utilize social media to determine the needs of their members and to compete with big banks.TRANSCRIPT
social media for Credit
Unions
Danny Keith Chief Developmentand Technology Officer
Second Harvest Food Bank
Social Media is not any different than traditional media. It is the Second Internet.
If used properly you can increase your client interaction.
Social Media provides you a targeted voice for your credit union’s services.
Social media is often times used to reference your credit union’s communication with clients.
Why does my Credit Union need a Social Media Presence?
Social Media and You Social Media gives you the
opportunity to speak to the people that want to hear what you have to say.
Involve clients in the process, identify what you can handle, then ask them for input.
New Golden Rule: You do not own your brand, your
customer does.
Creating a Facebook Page
Social Integration By adding a Facebook “Like” button
you allow the reader to virally share your content at will.
Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.
Connect business Twitter account to Facebook Fan Page.
Connect YouTube channel to Facebook Fan Page.
How will they find you?
Why users hide your updates
3 main reasons: They lose interest in your product or
updates
Too many updates, too frequently
Insufficiently engaging content
Status Updates
Why are they there?
What do they want?
Status updates should embrace: Consistency Quality over quantity What incentive are they given
once they “like” you?
Danny’s Contact Info
Facebook.com/DannyKeithTwitter.com/RickyDannyLinkedin.com/in/DannyKeithARTICLES FOR REFERENCEhttp://www.huffingtonpost.com/craig-newmark/infographic-how-the-top-5_b_1011176.html?ir=TechnologyDownload this presentation here http://www.slideshare.net/dannykeithReference Lou Kerner from Wedbush Private Shares Group