Tuesday, August 13, 13

creativity technology

agileinnovationdna

Tuesday, August 13, 13

We are a marketingtechnology company.

Tuesday, August 13, 13

practice areas

Healthcare / Regulatory Experience, Catalyst, Product Innovation

Data Analytics / Audience Research, KPIs, Analytics & Metrics

Product & Start-UpsStart-Ups, Launch Planning, Iteration  Cycles

Digital Marketing / Campaign Planning, CRM, Social

Tuesday, August 13, 13

areas of expertise

Measurement / Audience Research, KPIs, Analytics & Metrics

Creative / Concept, Dialogue, Design & UX

Social / Segment Targeting, Listening, Activity Research

Strategy / Viability Research, Alignment, Definition

Project Management / Scope, Time Management, Process Management

Account Management / Client Voice, Business Advocacy, Growth Management

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immersion

•Business Objectives•Target research•Consumer insights•Strategy•Social Baseline

iterate

Immersion

planning

design &user experience

build

measure

planning

•Scope & Timelines•Target Marketing•Define Opportunities•Strategy Execution•Social Activation

design & user expereince

•Concept Proposals•Brand/Design Research•User Experience Journeys•Success Touch-Points•Social Integration (apis)

build

•Front-End / Back-End•Success benchmarks•Technical Requirements•Platform Research•Testing & QA

measure

•Analyze & Refine•Post-Launch Reporting•Best Practice Updates•Competitive Audit• Iteration Proposals

process

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our partner network

Formed in 2007125 Full time employees

Premier Salesforce Integrator Listening, Reporting, Predicting

Influencer AnalysisEarly Warning Management

Social Strategy & Management

Formed in 201215 Full time employeesReputation Management

Profile OptimizationPersonal Consulting

Branded ServicesContent Creation

Platform Customization

Formed in 200265 Full time employeesProject Management

Enterprise InfrastructureStaff Augmentation

Contingency PlacementOff Shore Development

Formed in 200235 Full time employees

UX/UI & DesignHuman Factor Engineering

Front End Dev, Backend BuildMobile & Social

PM, QA

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case studies

add case studies as needed

Tuesday, August 13, 13

some of our clients

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Our Products

• Performance Management Platform

• Classification/massaging/cleansing

• In-house systems data integration

• Custom calculations

• MDM enablement

Tuesday, August 13, 13

Our Products

• Automated importing

• Classification/massaging/cleansing

• In-house systems data integration

• Custom calculations

• MDM enablement

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Our Products

Learning and Asset Management Platform

• Video Content: Re-encoded to provide Flash videos with HTML5 Failover.

• Embed Videos: Embedded video files that reside in vendor systems

• Standard non relational content (PDF, Text, PPT, DOC, etc.)

• Vendor Provided SCORM Packages: including pre-packaged video sequences, interactive screens, and video elements.

• Calendar View: Users may keep track of, be invited to, and sign up for upcoming events.

• API Integration: Allowing system admins a means for hands-free automatic content updates

• Live Events: Allowing users to view and interact with live streaming events

Tuesday, August 13, 13

“CMOs who want a seat at the table will have to harness customer data and leverage it -- or risk

being relegated to chief promotions officer.”Josh Bernoff, Forrester Analyst

Competitive Strategy in the Age of the Customer, June 2011

word on the street...

Tuesday, August 13, 13

“By 2017 the CMO will spend more on IT than the CIO.”

Laura McLellan, Gartner Research Vice President Webinar, January 2012

word on the street...

Tuesday, August 13, 13

“The only sustainable competitive advantage is knowledge and engagement with customers.”

Josh Bernoff, Forrester AnalystCompetitive Strategy in the Age of the Customer, June 2011

word on the street...

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“We believe consumers and organizations deserve great experiences. Look to create catalyst moments - where insight or

change occurs leading to an innovative outcome.”

Greg Smith, CEO, Managing Partner at iRGONOMIC.Unlocking the power of a Great Marketing/Technology Relationship -

Gartner August 2012

word on the street...

Tuesday, August 13, 13

We apply theory, principles, data and methods to design and use technology to optimize human experiences and maximize business outcomes.

how we do it.

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Mobile Experiences + AppsDesign + Execution

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Website Design + Execution

Emails Design + Execution

BannersDesign + Execution

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AnalyticsMeasure + Report + Predict

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Social Experiences + AppsDesign + Execution

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Social Listening, Reporting, PredictingProfile Management

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Thank You

Tuesday, August 13, 13