crevativty & innovation ppt on enterprenuer management mba
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Crevativty & innovation PPT ON ENTERPRENUER MANAGEMENT MBATRANSCRIPT
BY:- BABASAB PATIL
4/10/2013 Babasabpatilfreepptmba.com
Creativity and
Innovation
WHAT IS Creativity
Creativity is a mental process involving the
generation of new ideas or concepts, or new
associations of the creative mind between
existing ideas or concepts.
An alternative conception of creativity is that it
is simply the act of making something new.
? 4/10/2013 Babasabpatilfreepptmba.com
Need of Creativity
Creativity can be used when confronted with a decision making problem.
People differ in their inherent creativity.
To over come from routine.
4/10/2013 Babasabpatilfreepptmba.com
What is innovation
• Innovation is about creating value and increasing efficiency, and therefore growing your business.
• "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way.”
4/10/2013 Babasabpatilfreepptmba.com
Thomas Edison
“I have not failed, I’ve just found 10,000 ways that won’t work”.
4/10/2013 Babasabpatilfreepptmba.com
How innovative are you?
• Remove three sticks to leave four
4/10/2013 Babasabpatilfreepptmba.com
Distinguishing between
creativity and innovation
• Creativity is typically used to refer to the act of producing new ideas, approaches or actions.
• Innovation is the process of both generating and applying such creative ideas in some specific context.
4/10/2013 Babasabpatilfreepptmba.com
Distinguishing between creativity and innovation
• In the context of an organization, therefore, the term
innovation is often used to refer to the entire process
by which an organization generates creative new ideas
and converts them into novel, useful and viable
commercial products, services, and business practices.
• While the term creativity is reserved to apply
specifically to the generation of novel ideas by
individuals or groups, as a necessary step within the
innovation process.
4/10/2013 Babasabpatilfreepptmba.com
Distinguishing between
creativity and innovation
• innovation "begins with creative ideas,„
• "...creativity by individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition for the second.„
4/10/2013 Babasabpatilfreepptmba.com
Distinguishing between
creativity and innovation
Alternatively, there <is no real difference between these terms, as creativity is both novel and appropriate <,,(which implies successful application).
It seems that creativity is preferred in art contexts whereas innovation in business ones.
4/10/2013 Babasabpatilfreepptmba.com
Obstacles to Work
Creativity
ORGANIZATIONAL IMPEDIMENTS such as internal
political problems, harsh criticism of new ideas,
destructive internal competition, avoidance of risk and
overemphasis on the status quo
WORKLOAD PRESSURES such as extreme time
pressure, unrealistic expectations, or distractions
4/10/2013 Babasabpatilfreepptmba.com
components of creativity &
innovation
Intrinsic
task motivation
Creative thinking skill
Expertise is the foundation for all creative work
4/10/2013 Babasabpatilfreepptmba.com
Organizacional Climate
Organisational Innovation
Organisational Culture
Leadership Style
Resources & Skills
Structure & Systems
Determinants of Organisational
Creativity and Innovation (AIC)
4/10/2013 Babasabpatilfreepptmba.com
Components of Individual Creativity
Creativity
Skills
Intrinsic
Motivation
Expertise
C
4/10/2013 Babasabpatilfreepptmba.com
Organisation
Creativity
Increasing
Energy &
Effectiveness
Under Pressure
Building
Trusting
Relationships
Creating
the Future
Innovation &
Unique Potential
Success
Initiative
4/10/2013 Babasabpatilfreepptmba.com
Innovation within the
organization depends upon:
• Organizational Motivation – the basic orientation of the
organization toward innovation; shared vision; providing
rewards and recognition; lack of internal politics, and lack of
overemphasis on the status quo.
• Resources – everything the organization has available to aid in
the area targeted for innovation, including time, funding,
information and materials.
4/10/2013 Babasabpatilfreepptmba.com
Cont..
• Management Practices – allowing freedom and
autonomy in the practice of work; providing
challenge; specifying clear strategic goals and
forming work teams comprised of individuals with
diverse skills and perspectives.
4/10/2013 Babasabpatilfreepptmba.com
Thinking provides knowledge, Knowledge
makes you great.
4/10/2013 Babasabpatilfreepptmba.com
THANK U
4/10/2013 Babasabpatilfreepptmba.com