cri assignment

Running Away Alarm Clock

EXECUTIVE SUMMERY

I have designed a unique robotic digital alarm clock called the Running Away Alarm Clock or better known as the RAAC which changes the way people interact with their alarm and solves the annoyances of other alarm clocks. The alarm clock has been designed expressly to respond to the needs of our main customer group, college students.

In testing it has proved to be engaging to use and to fix former problems that are universal to alarm clocks. Our clock consistently outperforms the competition in feature quality.

The demographic that this product is targeting is between 18-45 year old people who are in their prime age and have a really tight daily schedule.

This unique clock will help improve the productivity of its user. If a student uses the RAAC he will never miss a single class.

In this documentation I will illustrate all the products features, advantages and disadvantages

using many different methods.

BM006-3-2CRI Individual Assignment


Table of Contents

EXECUTIVE SUMMERY..........................................................................................................1

INTRODUCTION.......................................................................................................................4

PART 1........................................................................................................................................5

Problem Statement...........................................................................................................................5

Objective Statement.........................................................................................................................5

Competitor Analysis........................................................................................................................6

Moshi...............................................................................................................................................7

Braun................................................................................................................................................7

Objective..........................................................................................................................................7

PART 2........................................................................................................................................8

Idea Generation................................................................................................................................8

Scamper...........................................................................................................................................8

Outcome...........................................................................................................................................9

Evaluation........................................................................................................................................9

Force Fitting Trigger......................................................................................................................10

Outcome.........................................................................................................................................10

Evaluation......................................................................................................................................10

Mind Mapping...............................................................................................................................11

Outcome.........................................................................................................................................11

Evaluation......................................................................................................................................12

Lotus Blossom...............................................................................................................................13

Outcome.........................................................................................................................................14

Evaluation......................................................................................................................................14



Idea Summary................................................................................................................................15

PART 4......................................................................................................................................16

Product Description.......................................................................................................................16

Product Table.................................................................................................................................17

PART 5......................................................................................................................................18

Market Identification.....................................................................................................................18

Market Identification Table...........................................................................................................18

PART 6......................................................................................................................................19

Idea Evolution................................................................................................................................19

Force Field Analysis......................................................................................................................19

First Diagram (Before recommendation).......................................................................................20

Outcome.........................................................................................................................................20

First Diagram (After recommendation).........................................................................................21

Evaluation......................................................................................................................................22

Conclusion.....................................................................................................................................22

Works Cited...................................................................................................................................23



INTRODUCTION

The main objective of this assignment is to introduce and innovate around an existing product.

Here I have chosen to innovate around the humble “Alarm Clock”.

The alarm clock has been around for many decades and has served us for our daily routine – to

prepare us for our morning work and to remind us for important events.

The primary purpose of the alarm clock was to wake people from their sleep or short naps; they

are sometimes used for other reminders as well. Some use sound, some use light, and some use

sensors to identify when a person is in a light stage of sleep, in order to avoid waking someone

when they're deeply asleep, which causes tiredness, even if the person has gotten adequate sleep.

My innovation around the humble alarm clock is “The Running Away Clock” or known as the

RAAC. It is like any other alarm clock but with add-ons which include wheels, motion sensor, a

built in voice command and also a built in puzzle, which has to be solved in order to turn the

alarm off.

The clock works once the alarm goes off. It jumps off the table and starts to run around, while

the volume of the alarm slowly increases. The motion sensor inside it notifies the clock if there is

an object nearby, thus being able to avoid them.



PART 1

Problem Statement

Alarm clock in the current market can be easily turned off and causes the individual to disregard

their important appointments by switching off their alarm clocks instantly.

Objective Statement

The reason why I chose a “Running Away Alarm Clock” or better known as the RAAC is to

ensure that the individual gets up from his/her sleep wide awake by the time he/she is able to turn

off the alarm clock.



Competitor Analysis

Company Moshi Braun

Design

Uniqueness Technology

Uses Voice command to activate desired action e.g., Time, Alarm and etc.

Material

Glass display with premium quality plastic dock

Technology

Built in FM/AM radio with 6 preset function

Digital tuner Reverse LCD display Snooze function Backlight

Material

High grade plastic with high end speaker technology

Limitation Costly Rm170 Requires 3 battery fragile

Costly RM 320 Requires 6 battery Speaker and radio causes battery

to die out fast

Technology Digital Dimensions: 7.5" x 3.25" x 4.5" Weight:11.4 oz. Power: AC/DC (3 AAA batteries

for backup power, not included)

Digital Dimensions: 8”. x 2.5” . x 3”. Weight: 12.7 oz Power: AC/DC (6 AAA

batteries for backup power, not included)

Figure 1: Competitor Analysis



Moshi

The Moshi Voice Control (VC) Alarm Clock, however, is not a talking alarm clock. The Moshi

VC Alarm Clock is the first 'listening alarm clock' that allows you set the time and alarm by your

voice alone.

With the Moshi VC Alarm Clock, you are in complete control by using our voice activated

commands. Simply activate Moshi by saying, "Hello Moshi". Moshi will then politely respond

with "Command Please" and then choose any of the 12 voice activated commands. (MOSHI

Lifestyle, 2012)

Moshi changed the alarm clock industry by creating the first voice activated alarm clock.

Braun

German consumer Products Company based in Kronberg. From 1984 until 2005, Braun was a

wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in

the company in 1967.

Braun produces quality sound and acoustic products and is also one of the leading brands in the

American market. (Braun GmbH, 2012)

Objective

To create a new alarm clock that will revolutionize the industry.



PART 2

Idea Generation

The process of creating, developing and communicating ideas, which are abstract, concrete or

visual. The process includes the process of constructing through the idea, innovating the concept

developing the process and bringing the concept into reality (Business Dictionary, 2012)

Scamper

Scamper is a technique you can use to spark your creativity and help you overcome any

challenge you may be facing. In essence, scamper is a general-purpose checklist with idea-

spurring questions — which is both easy to use and surprisingly powerful. (Luciano, 2012)

Substitute Substitute the main usage of the alarm clock from just being a tool that

is disregarded of its properties to being a tool that wakes one up and

keep them awake.

Combine Combine the alarm clock with wheels and motion sensors so it can

move on its own away from the user.

Adapt Adapting to everyone from any age.

Modify Modify Alarm Clock into a RUNNING AWAY ALARM CLOCK

Put to Another

Use

Put another to use. Instead of just being an alarm clock; it could also

display you important appointments.

Eliminate Eliminate the limitation of a clock and intelligent robotic movements to

be one product.

Rearrange -



Outcome

1. Combination of alarm clock and robotics2. Modify ordinary alarm clock by adding wheels3. Eliminate the limitation of alarm clock as a mono function 4. Adapting for everyone

Evaluation

The best design taken from using this technique is having combined the alarm clock with wheels

and robotics movements. In general, the SCAMPER generates specific ideas. It refers to the

related subject in order to form new idea from it. The actual development of it is from that

particular subject. Users can easily come out with creative idea since it has seven steps to the

subject.



Force Fitting Trigger

Providing visual stimuli to help spark off ideas in people's minds, can be very useful technique.

Here the idea is to force- fit combinations of attributes that one associates with an unrelated

object to the problem with which one is preoccupied (Mycoted, 2011)

Relaxing Comfortable Stylish Daily Use Innovative

Multi Purpose Mobility Light weighted Easy to Carry Not Bulky

Usability Reduce Cost Long battery

life Daily use

Figure 2: Force Fitting Trigger

Outcome

1. Relaxing Product + Mobility + Usability2. Comfortable + Easy to Carry + Portable3. Daily Use + Multi Purpose + Usability4. Stylish + Light Weighted + Reduce Cost

Evaluation

From these keywords take from the table, the best outcomes are number 3, Daily use + Multi-

Purpose + Usability. Since Running Away Alarm Clock is targeted for all audiences it fits

perfectly with the research done using the trigger fitting technique.



Mind Mapping

Mind mapping is a simple technique for drawing information in diagrams, instead of writing it in

sentences. The diagrams always take the same basic format of a tree, with a single starting point

in the middle that branches out, and divides again and again. The tree is made up of words or

short sentences connected by lines. The lines that connect the words are part of the meaning.

(Mindomo, 2012)

Figure 3: Mind Map

Outcome

1 Alarm + LED display + Touch screen + Expensive + Household + Aluminum +

Rechargeable battery

2 Alarm + Motion sensor + Cheap + household + cheap + DC Adaptor

3 Voice Control + Average Price + Student + plastic + Rechargeable battery

4 LED display + Cheap Price + Worker + Plastic + DC Adaptor



Evaluation

The best outcomes are number 1 Alarm + LED display + Touch screen + Expensive +

Household + Aluminum + Rechargeable battery.

Ideally, you would be able to sleep as much as you need to. Each individual seems to require an

average amount of sleep to feel rested, which may vary across a lifetime, and certainly is

different from person to person. (Brandon Peters, 2012)

But daily routine are important and some are more important than others that is why a morning

wakeup call or something to wake an individual up in the morning is really important.



Lotus Blossom

Student Traveler Househol

d

Aluminum Glass

Gyroscop

ic

Stability

Capacitiv

e Touch

Screen

Obstacl

e

Detectio

n

Busines

s Men

Target

Market Technicia

ns

PET Material Plastic Technolo

gy

Workers Fiber

Glass

Polycarbona

te

Rubber

Multi

Directiona

l Servo

Voice

activatio

n

Radio Calendar Target

Market

Material Technolo

gy

Malaysia Singapore Tanzani

a

Motion

sensor Features

Multi-

touch

screen

Feature

s

Running

Away

Alarm

Clock

Country

America

Country

United

Kingdo

m

Gyroscope USB Power

sources

Design Functions France Japan China

DC

Adaptor

Color Light

Two

wheel

design

Reminder Set

Alarm

Power

sources Compa

ct

Design

LED

Screen Calendar Functions

Rechargeab

le lithium

battery

Stylish

Durable

Material

Radio

Grill Wake Up

Device

Figure 4: Lotus Blossom Diagram



Outcome

1 Alarm Clock + Voice Activation + America + Businessmen + Rechargeable battery +

Stylish + Wake up device

2 LED screen + Multi-Touch Screen + Polycarbonate + Tanzania +Light + Calendar +

Obstacle Detection + Student

3 Radio + Voice Activation + Household + Malaysia + Durable Material + Aluminum +

Rechargeable Battery + Wake Up Device + Reminder

4 Traveler + Radio + Reminder + Rechargeable Battery + Polycarbonate + United

Kingdom

Evaluation

The best result is outcome 3. LED screen + Multi-Touch Screen + Polycarbonate + Tanzania

+Light + Calendar + Obstacle Detection + Student.

It proves that household people will be most relied on the Running Away Alarm Clock for their

daily routine.



Idea Summary

Technique Outcome Advantage Disadvantage

Mind Mapping

Alarm + LED display +

Touch screen +

Expensive + Household +

Aluminum +

Rechargeable battery

- Easy To remember

because consist of

keyword not sentence

- Represent tremendous

amount of information

with small spaces.

- Only peoples who know

the main idea able to read

the mind mapping.

- Not good for

brainstorming in chaotic

situation.

-Association and

connection between

keywords and ideas not

readily apparent.

Scamper

Combination of alarm

clock and robotics

- Easy to use becaue just

need to generating new

idea by evaluating the

exist one.

- The right environment

needed for the method to

be proven effectively.

- Not every idea can be

viable using SCAMPER

technique.

Lotus Blossom

LED screen + Multi-

Touch Screen +

Polycarbonate + Tanzania

+Light + Calendar +

Obstacle Detection +

Student

- Have a deeper analysis

of generating idea

- Everything is visible in

one table, make it easier

to understand and to read

- Need more attention and

focus thinking the

elaborate idea, because

there are 8 column that

need to be elaborate.

-Sligthly confused read

the table because so many

idea in it.

Force Fitting Trigger Daily use + Multi-

Purpose + Usability

- Can generate idea from

unrelated object.

- Can get improvement

from other object

- Create confusion to

related the product with

random object.



advantages.

Figure 5: Idea Summery

PART 4

Figure 6: product Image/Illustration

Product Description

The Running Away Clock or known as the RAAC. It is like any other alarm clock but with add-

ons which include wheels, motion sensor, a built in voice command and also a built in puzzle,

which has to be solved in order to turn the alarm off.

The clock works once the alarm goes off. It jumps off the table and starts to run around, while

the volume of the alarm slowly increases. The motion sensor inside it notifies the clock if there is

an object nearby, thus being able to avoid them.



Product Table

Function

The function of this product is to be the source of a morning

reminder and also to wake.

Features

The features of the Alarm Clock consist of high end technological

development like gyroscopic stability to stabilize the robotic clock

on just two wheels.

Technology

The technology used in this clock has never been implemented

elsewhere. The clock is self-aware of its surrounding when it is

activated.

Price

The price of the clock in the general market will be determined on

the type of materials used since the product is ether premium

material like glass and polycarbonate. The price range however for

the clock is set to be around RM150 - RM170 which is lower than

our competitors.

Figure 7: Product Table



PART 5

Market Identification

Target market of this product is household people that have a tight schedule and can’t risk

missing meetings or their daily routines.

Market Identification Table

Gender The target gender of Running Away Alarm Clock is both male and

female household (student, house-wife etc..) Or working class people

who run a tight day to day schedule.

Age Group Age range between 18-45 years old, because this is the prime age of

working and also living on a tight schedule.

Purchasing Power Working Adult 500 - 1000 RM per month = Low level

Working Adult 1001 - 1500 RM per month = Medium level

Working Adult 1501 - Above RM per month= High level

Occupation As mentioned earlier the target group for this product is household

(student, house-wife etc.) and working class people.

Figure 8: Market identification Table



PART 6

Idea Evolution

By combining an Alarm clock with voice activation, wheels and robotics our final outcome is the

Running Away Alarm Clock.

Force Field Analysis

Force Field Analysis was created by Kurt Lewin in the 1940s. Lewin originally used the tool in

his work as a social psychologist. Today, however, Force Field Analysis is also used in business,

for making and communicating go/no-go decisions (Carlson, 2012).



First Diagram (Before recommendation)

Figure 9: First Diagram

Outcome

Driving Factors = 5+4+4+3+2 = 18

Restricting Factors = -5 + -4 + -2 + -4 + -3 = -18

Total score of Diagram

18-18 = 0



First Diagram (After recommendation)

Driving Factors = 5+4+5+3+3 = 20

Restricting Factors = -2 + -1 + -2 + -3 + -1 = -9

Total score of Diagram

20-9 = 11



Evaluation

Product there is a limitation in the product that found troublesome for the customer or user which

is the product is from electronic devices and it will be hard to get use to as the clock could run

around and get stuck under something. However it also helps the user wake up while trying to

retrieve it.

Conclusion

The Running Away Alarm Clock is made in such a way that it will provide the best outcome for

it user. Having not missed an important is a success for the product and it will keep ahead of its

capitations in the market as it is the only one to provide such unique experience.



Works Cited

Brandon Peters, M., 2012. Should I Use an Alarm Clock?. [Online]

Available at: http://sleepdisorders.about.com/od/howcanisleepbetter/f/Alarm_Clock.htm

[Accessed 19 December 2012].

Braun GmbH, 2012. global radio controlled alarm clock radio. [Online]

Available at: http://www.braun-clocks.com/clock/global_radio_controlled_alarm_clock_radio


Business Dictionary, 2012. The Business Dictionary. [Online]

Available at: http://www.businessdictionary.com/definition/idea-generation.html


Carlson, J. M. &. A., 2012. Force Field Analysis, Analyzing the Pressures For and Against

Change. [Online]

Available at: http://www.mindtools.com/pages/article/newTED_06.htm


Luciano, 2012. Creative Problem Solving with SCAMPER. [Online]

Available at: http://litemind.com/scamper/


Mindomo, 2012. What is Mind Mapping?. [Online]

Available at: http://www.mindomo.com/help/mind-mapping.htm


MOSHI Lifestyle, 2012. Voice Control Alarm Clock. [Online]

Available at: http://www.moshilifestyle.com/Product/VoiceControlAlarmClock


Mycoted, 2011. Creativity and Innovation Techniques. [Online]

Available at: http://www.mycoted.com/Category:Creativity_Techniques



cri assignment

Documents

force fitting trigger

alarm slowly increases

force field analysis

motion sensor inside

humble alarm clock

working class people

motion sensor

tight schedule