crimson business books

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Accurate: Our books contain more accurate information for their audience than the competition The right topics: Our understanding of this market means we know what small business readers really want, so our books answer questions we know they have Celebrity: Celeb Culture applies to business, too; our contacts with well-known entrepreneurs give us unrivalled access to famous case studies for our books Appropriate language: Years of research and interaction with the small business community means we know how to write for this audience, making our books accessible and jargon-free Presentation: For years, business books seemed to have ignored advances in design and style. Crimson’s books are bright, modern and inviting Passion: Last but very much not least. Everyone at Crimson loves small business; most of our staff work with small businesses most of the time. We really care about what we publish. www.crimsonpublishing.co.uk crimson crimson The business book experts crimson THE ULTIMATE STEP-BY-STEP GUIDE START YOUR OWN BUSINESS 2009 EDITED BY IAN WHITELING THE UK’S MOST POPULAR SMALL BUSINESS WEBSITE IN ASSOCIATION WITH Starting a business STARTING YOUR OWN BUSINESS THE GOOD WHAT IT’S REALLY LIKE AND HOW TO MAKE IT HAPPEN DAVID LESTER, FOUNDER OF STARTUPS.CO.UK THE BAD AND THE UNEXPECTED A plain talking guide that will appeal to all budding entrepreneurs. MARTIN WEBB, CHANNEL 4’S RISKING IT ALL From the author of Kick-Start Your Business In association with the national series of Let’s Talk... Bright Marketing seminars BRIGHT MARKETING WHY SHOULD PEOPLE BOTHER TO BUY FROM YOU? ROBERT CRAVEN FOREWORD BY JOHN DAVIS, BARCLAYS AN GUIDE TO DRAGONS’ DEN AND BUSINESS INVESTMENT DRAGONS OR ANGELS? MODWENNA REES-MOGG SECRETS OF HIGHLY EFFECTIVE BOSSES STEPHEN KOHN AND VINCENT O’CONNELL HOW THEY STARTED Global Brands How 21 good ideas became great global businesses Edited by David Lester How They Started How 30 good ideas became great businesses David Lester Foreword by Richard Reed, innocent Drinks BUSINESS NIGHTMARES WHEN ENTREPRENEURS HIT CRISIS POINT… FEATURING: JEFFREY ARCHER GERALD RATNER DONALD TRUMP SIMON WOODROFFE DOUG RICHARD ENTREPRENEUR AND STAR OF BBC’S DRAGONS’ DEN RACHEL ELNAUGH HANDLING SALES OBJECTIONS WIN MORE DEALS BARRY J. FARBER GREGORY HARTLEY AND MARYANN KARINCH GET PEOPLE TO DO WHAT YOU WANT TEAMS STEPHEN KOHN AND VINCENT O’CONNELL SECRETS OF HIGHLY EFFECTIVE AIMS TO BE BRITAIN’S LEADING SMALL BUSINESS BOOK PUBLISHER… …AND A KEY PLAYER IN MASS MARKET BUSINESS BOOKS Running a business Business stories Core disciplines/ Self- development WHY STOCK BUSINESS BOOKS?

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The best books in Crimson's business book publishing list.

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Page 1: Crimson Business Books

Accurate: Our books contain more accurate information for their audience than the competition

The right topics: Our understanding of this market means we know what small business readers really want, so our books answer questions we know they have

Celebrity: Celeb Culture applies to business, too; our contacts with well-known entrepreneurs give us unrivalled access to famous case studies for our books

Appropriate language: Years of research and interaction with the small business community means we know how to write for this audience, making our books accessible and jargon-free

Presentation: For years, business books seemed to have ignored advances in design and style. Crimson’s books are bright, modern and inviting

Passion: Last but very much not least. Everyone at Crimson loves small business; most of our staff work with small businesses most of the time. We really care about what we publish.

www.crimsonpublishing.co.uk

crimson

crimson

The business book expertscrimson

The UlTimaTe sTep-by-sTep GUide

Start Your own Business2009

EditEd bY ian whitEling

The UK’s mosT popUlar small

bUsiness websiTe

in aSSociation with

Starting a business STARTING YOUR

OWN BUSINESSTHEGOOD

WHAT IT’S REALLY LIKE AND HOW TO MAKE IT HAPPENDAVID LESTER, FOUNDER OF STARTUPS.CO.UK

THEBADAND THEUNEXPECTED

A plain talking guide that will appeal to all budding entrepreneurs. MARTIN WEBB, CHANNEL 4’S RISKING IT ALL

From the author of Kick-Start Your BusinessIn association with the national series of Let’s Talk... Bright Marketing seminars

BRIGHTMARKETING

Why ShouLd PeoPLe BoTher To Buy FroM you?

roBerT CravenForeWord By John davIS, BarCLayS

AN GUIDE TO DRAGONS’ DEN AND BUSINESS INVESTMENT

DRAGONSOR ANGELS?

MODWENNA REES-MOGG

SECRETSof HigHlYEffECTivEBoSSESStephen Kohn and Vincent o’connell

How THey STarTedGlobal BrandsHow 21 good ideas became great global businesses

Edited by David Lester

How They StartedHow 30 good ideas became great businesses

David LesterForeword by Richard Reed, innocent Drinks

Business nightmaresWhen entrepreneurs hit crisis point…

Featuring:JeFFrey archergerald ratnerdonald trumpsimon WoodroFFedoug richard

entrepreneur and star oF BBc’s dragons’ denrachel elnaugh

Handling SaleS ObjectiOnSwin mOre dealS

Barry J. FarBerGreGory Hartley and Maryann KarincH

Get PeoPle

to DoWhat

You Want Teams

Stephen Kohn and Vincent o’connell

seCReTsof HigHlYeffeCTive

aimS TO bE briTain’S LEading SmaLL buSinESS bOOk pubLiShEr…

…and a kEY pLaYEr in maSS markET buSinESS bOOkS

running a business

business stories

Core disciplines/Self-development

WhY STOCk buSinESS bOOkS?

Page 2: Crimson Business Books

There are 4.7 million businesses in the uk today – 2 million more than 25 years ago.

and the number is growing – c.400,000 new businesses start every year.

buSinESS in briTain: ThE FaCTS

buSinESS bOOk SaLES

Publishing area by sales*Business size by number of employees

£3,466,000 Self development (inc Careers)

£1,051,000 Job hunting

£918,000 business stories

£474,000 Core skills

£250,000 running a business

£195,000 Starting a business

*Figures based on top 200 title sales

(Sept 07 – Sept 08) from Nielson book data

THINKING ABOUT STARTING A BUSINESS

PEOPLE STARTING A BUSINESS OWNERS AND MANAGERS RUNNING SMALL BUSINESSES

ALL WORKING PROFESSIONALS BUSINESS STUDENTS

am i cut out for setting up a business?

What sort of business could i start?

inspiring stories of small business success

how to start a business

basics of sales, marketing, hr, accounts

inspiring stories of small business success

practical information to run a business (sales, marketing, hr, finance)

how to grow a business

dealing with business problems

new business trends, eg web 2.0

inspiring stories of business success

advanced books on core disciplines

personal skills development

new business trends, eg web 2.0

inspiring stories of business success

basic and advanced books on core disciplines

new business trends, eg web 2.0

inspiring stories of success

A typical business book sells more than you think:

10th bestseller sold 11,000 copies this year

50th bestseller sold 3,000

100th bestseller sold 2,000

167,000 10-49 employees (small)

27,000 50 – 249 employees (mid-sized)

6,000 250+ employees (large corporations)

1,019,000 1-9 employees (micro)

Who buys which business books?

3,460,000 one-man bands

in 2007 the total business book market was worth £28.2 million

OUR WeBsiTesincluding:

Successful entrepreneur david Lester saw that british business book publishers did a poor job for small businesses

This is because very few business books are written by successful business people

Crimson was set up to change this, publishing information by people who’ve done it

Crimson will only publish books that we know are better than any competitors

Crimson is now britain’s biggest publisher of small business information

WhY buSinESS bOOkS arE diFFErEnT

OUR MAgAzinesincluding:

OUR evenTsincluding:

uk’s most popular magazine for entrepreneurs

100,000 readers monthly

Duncan Bannatyne on life outside the Den, his charitable plans for his £310m fortune and why he will never retire

GREEN AND MEMatthew Riley on his businessmasterclass from Sir Philip

WORD OF MOUSEHow to network your way to online marketing success

VC 2.0A new breed of VC & the evolution of growth finance

THIS ISSUE

THE UK'S MOST POPULAR

MAGAZINE FOR ENTREPRENEURS

JUNE 2008

ISSUE 70 £3

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ONLINE: www.growingbusiness.co.uk

ONE VISIONValue added leadership with NetPlay’s Martin Higginson

GIVING IT AWAY

WORD OF MOUSE

No-Nonsense Guide to Finance for High Growth CompaniesFinding the right adviser • Business planning

Venture capital • Angel finance • AIM and OFEX

Bank debt • Invoice and asset-based finance

Sale and leaseback • Managing investor relations

No-NoNseNse guide to fiNaNce for high growth compaNies

WELCOMEWhile obtaining the right finance is essential to any successful high growth strategy, the process of locating and securing it can be challenging. This guide can help your quest for funds by giving you a better understanding of:n Assessing your specific funding needsn Where and how to get the right advicen Various funding options, including loans, venture capital, leasing, invoice discounting and government supportn Pitching to and dealing with investors

This guide incorporates the experiences of businesses just like yours, along with advice from industry experts, so you get an inside practical view of how to be successful. It has also been expanded and updated for 2008 with additional details on financing social enterprise businesses. And as it is from Business Link, the government-backed business support service, there is no product sell or bias – just objective guidance on what is available within the marketplace.

Clearly this guide can only ever be a starting point. We hope that, as a result of using it, you feel better positioned to access the support you need. Should you need to talk to someone then our Business Link advisers will be only too pleased to help. To find your local Business Link, phone 0845 600 9 006 or visit www.businesslink.gov.uk

Finally, if you are a new or early-stage small business looking to raise small amounts or start-up funds, you may be interested in our No-Nonsense Guide to Small Business Funding. This can be ordered by either calling 0845 600 9 006 or by visiting www.businesslink.gov.uk

Front cover 207mm

uk’s most popular small business website

Over 1 million unique readers annually

Crimson run about 30 events for small businesses each year

These attract thousands of attendants directly