crimson business books
DESCRIPTION
The best books in Crimson's business book publishing list.TRANSCRIPT
Accurate: Our books contain more accurate information for their audience than the competition
The right topics: Our understanding of this market means we know what small business readers really want, so our books answer questions we know they have
Celebrity: Celeb Culture applies to business, too; our contacts with well-known entrepreneurs give us unrivalled access to famous case studies for our books
Appropriate language: Years of research and interaction with the small business community means we know how to write for this audience, making our books accessible and jargon-free
Presentation: For years, business books seemed to have ignored advances in design and style. Crimson’s books are bright, modern and inviting
Passion: Last but very much not least. Everyone at Crimson loves small business; most of our staff work with small businesses most of the time. We really care about what we publish.
www.crimsonpublishing.co.uk
crimson
crimson
The business book expertscrimson
The UlTimaTe sTep-by-sTep GUide
Start Your own Business2009
EditEd bY ian whitEling
The UK’s mosT popUlar small
bUsiness websiTe
in aSSociation with
Starting a business STARTING YOUR
OWN BUSINESSTHEGOOD
WHAT IT’S REALLY LIKE AND HOW TO MAKE IT HAPPENDAVID LESTER, FOUNDER OF STARTUPS.CO.UK
THEBADAND THEUNEXPECTED
A plain talking guide that will appeal to all budding entrepreneurs. MARTIN WEBB, CHANNEL 4’S RISKING IT ALL
From the author of Kick-Start Your BusinessIn association with the national series of Let’s Talk... Bright Marketing seminars
BRIGHTMARKETING
Why ShouLd PeoPLe BoTher To Buy FroM you?
roBerT CravenForeWord By John davIS, BarCLayS
AN GUIDE TO DRAGONS’ DEN AND BUSINESS INVESTMENT
DRAGONSOR ANGELS?
MODWENNA REES-MOGG
SECRETSof HigHlYEffECTivEBoSSESStephen Kohn and Vincent o’connell
How THey STarTedGlobal BrandsHow 21 good ideas became great global businesses
Edited by David Lester
How They StartedHow 30 good ideas became great businesses
David LesterForeword by Richard Reed, innocent Drinks
Business nightmaresWhen entrepreneurs hit crisis point…
Featuring:JeFFrey archergerald ratnerdonald trumpsimon WoodroFFedoug richard
entrepreneur and star oF BBc’s dragons’ denrachel elnaugh
Handling SaleS ObjectiOnSwin mOre dealS
Barry J. FarBerGreGory Hartley and Maryann KarincH
Get PeoPle
to DoWhat
You Want Teams
Stephen Kohn and Vincent o’connell
seCReTsof HigHlYeffeCTive
aimS TO bE briTain’S LEading SmaLL buSinESS bOOk pubLiShEr…
…and a kEY pLaYEr in maSS markET buSinESS bOOkS
running a business
business stories
Core disciplines/Self-development
WhY STOCk buSinESS bOOkS?
There are 4.7 million businesses in the uk today – 2 million more than 25 years ago.
and the number is growing – c.400,000 new businesses start every year.
buSinESS in briTain: ThE FaCTS
buSinESS bOOk SaLES
Publishing area by sales*Business size by number of employees
£3,466,000 Self development (inc Careers)
£1,051,000 Job hunting
£918,000 business stories
£474,000 Core skills
£250,000 running a business
£195,000 Starting a business
*Figures based on top 200 title sales
(Sept 07 – Sept 08) from Nielson book data
THINKING ABOUT STARTING A BUSINESS
PEOPLE STARTING A BUSINESS OWNERS AND MANAGERS RUNNING SMALL BUSINESSES
ALL WORKING PROFESSIONALS BUSINESS STUDENTS
am i cut out for setting up a business?
What sort of business could i start?
inspiring stories of small business success
how to start a business
basics of sales, marketing, hr, accounts
inspiring stories of small business success
practical information to run a business (sales, marketing, hr, finance)
how to grow a business
dealing with business problems
new business trends, eg web 2.0
inspiring stories of business success
advanced books on core disciplines
personal skills development
new business trends, eg web 2.0
inspiring stories of business success
basic and advanced books on core disciplines
new business trends, eg web 2.0
inspiring stories of success
A typical business book sells more than you think:
10th bestseller sold 11,000 copies this year
50th bestseller sold 3,000
100th bestseller sold 2,000
167,000 10-49 employees (small)
27,000 50 – 249 employees (mid-sized)
6,000 250+ employees (large corporations)
1,019,000 1-9 employees (micro)
Who buys which business books?
3,460,000 one-man bands
in 2007 the total business book market was worth £28.2 million
OUR WeBsiTesincluding:
Successful entrepreneur david Lester saw that british business book publishers did a poor job for small businesses
This is because very few business books are written by successful business people
Crimson was set up to change this, publishing information by people who’ve done it
Crimson will only publish books that we know are better than any competitors
Crimson is now britain’s biggest publisher of small business information
WhY buSinESS bOOkS arE diFFErEnT
OUR MAgAzinesincluding:
OUR evenTsincluding:
uk’s most popular magazine for entrepreneurs
100,000 readers monthly
Duncan Bannatyne on life outside the Den, his charitable plans for his £310m fortune and why he will never retire
GREEN AND MEMatthew Riley on his businessmasterclass from Sir Philip
WORD OF MOUSEHow to network your way to online marketing success
VC 2.0A new breed of VC & the evolution of growth finance
THIS ISSUE
THE UK'S MOST POPULAR
MAGAZINE FOR ENTREPRENEURS
JUNE 2008
ISSUE 70 £3
ww
w.g
row
ingbusin
ess.c
o.u
kD
UN
CA
N B
AN
NATY
NE / V
C 2
.0 / M
ARTIN
HIG
GIN
SO
NG
RO
WIN
G B
USIN
ESS: J
UN
E 2
008
GRO
WIN
G B
USIN
ESS: J
UN
E 2
008
ONLINE: www.growingbusiness.co.uk
ONE VISIONValue added leadership with NetPlay’s Martin Higginson
GIVING IT AWAY
WORD OF MOUSE
No-Nonsense Guide to Finance for High Growth CompaniesFinding the right adviser • Business planning
Venture capital • Angel finance • AIM and OFEX
Bank debt • Invoice and asset-based finance
Sale and leaseback • Managing investor relations
No-NoNseNse guide to fiNaNce for high growth compaNies
WELCOMEWhile obtaining the right finance is essential to any successful high growth strategy, the process of locating and securing it can be challenging. This guide can help your quest for funds by giving you a better understanding of:n Assessing your specific funding needsn Where and how to get the right advicen Various funding options, including loans, venture capital, leasing, invoice discounting and government supportn Pitching to and dealing with investors
This guide incorporates the experiences of businesses just like yours, along with advice from industry experts, so you get an inside practical view of how to be successful. It has also been expanded and updated for 2008 with additional details on financing social enterprise businesses. And as it is from Business Link, the government-backed business support service, there is no product sell or bias – just objective guidance on what is available within the marketplace.
Clearly this guide can only ever be a starting point. We hope that, as a result of using it, you feel better positioned to access the support you need. Should you need to talk to someone then our Business Link advisers will be only too pleased to help. To find your local Business Link, phone 0845 600 9 006 or visit www.businesslink.gov.uk
Finally, if you are a new or early-stage small business looking to raise small amounts or start-up funds, you may be interested in our No-Nonsense Guide to Small Business Funding. This can be ordered by either calling 0845 600 9 006 or by visiting www.businesslink.gov.uk
Front cover 207mm
uk’s most popular small business website
Over 1 million unique readers annually
Crimson run about 30 events for small businesses each year
These attract thousands of attendants directly