crisis. cash transformer. martine clerckx associate director, wide the value factory
DESCRIPTION
In the Western world, crisis has now taken the place of ancient gods and drive humans to necessary changes. Martine will demonstrate that several loop-holes exist side by side for many years and that people as citizen and consumers propose to turn strategies of avoidances into armament strategies.TRANSCRIPT
![Page 1: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/1.jpg)
+
BMMA Money. Transforming agent
28 Février 2012
The Strategic Societal Institute
![Page 2: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/2.jpg)
Summary
• Money
• Escapism strategies
• Upcoming strategies
• Impact on communication strategy E=MC4 • Case study: Kinect
![Page 3: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/3.jpg)
![Page 4: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/4.jpg)
![Page 5: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/5.jpg)
![Page 6: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/6.jpg)
![Page 7: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/7.jpg)
![Page 8: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/8.jpg)
Happiness Empathy Degrowth Richistan Network Free
![Page 9: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/9.jpg)
My position is that happiness is the
ultimate good and that all other goods are
good because of the way they contribute to
happiness
Empathy Happiness Richistan Network Free Degrowth
![Page 10: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/10.jpg)
Empathy Happiness Richistan Network Free Degrowth
![Page 11: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/11.jpg)
Empathy Happiness Richistan Network Free Degrowth
![Page 12: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/12.jpg)
Empathy Happiness Richistan Network Free Degrowth
![Page 13: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/13.jpg)
Empathy Degrowth Richistan Network Free Happiness
![Page 14: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/14.jpg)
Empathy Degrowth Richistan Network Free Happiness
![Page 15: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/15.jpg)
Empathy Degrowth Richistan Network Free Happiness
![Page 16: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/16.jpg)
Empathy Degrowth Richistan Network Free Happiness
![Page 17: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/17.jpg)
Degrowth Empathy Richistan Network Free Happiness
![Page 18: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/18.jpg)
Degrowth Empathy Richistan Network Free Happiness
![Page 19: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/19.jpg)
Degrowth Empathy Richistan Network Free Happiness
![Page 20: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/20.jpg)
Degrowth Empathy Richistan Network Free Happiness
![Page 21: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/21.jpg)
Degrowth Empathy Richistan Network Free Happiness
![Page 22: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/22.jpg)
Happiness Empathy Degrowth Richistan Network Free
• Happiness is the new placebo Happiness
• Degrowth is becoming a scare Degrowth
• Empathy has to reflect reality principles Empathy
![Page 23: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/23.jpg)
+Upcoming strategies
![Page 24: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/24.jpg)
Degrowth Free Richistan Network Empathy Happiness
![Page 25: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/25.jpg)
Degrowth Free Richistan Network Empathy Happiness
![Page 26: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/26.jpg)
Degrowth Free Richistan Network Empathy Happiness
![Page 27: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/27.jpg)
Degrowth Free Richistan Network Empathy Happiness
For the typical member of Gen Y, as well as the soon-to-be working age Millennials, the typical behaviour patterns of immediate pleasure seeking, multitasking and low
boredom thresholds (typically all summed into the phrase 'instant on')
makes slashing particularly appealing
![Page 28: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/28.jpg)
Degrowth Free Richistan Network Empathy Happiness
![Page 29: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/29.jpg)
Degrowth Network Richistan Free Empathy Happiness
![Page 30: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/30.jpg)
Degrowth Network Richistan Free Empathy Happiness
![Page 31: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/31.jpg)
Degrowth Network Richistan Free Empathy Happiness
![Page 32: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/32.jpg)
Degrowth Network Richistan Free Empathy Happiness
![Page 33: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/33.jpg)
Degrowth Network Richistan Free Empathy Happiness
![Page 34: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/34.jpg)
Degrowth Richistan Network Free Empathy Happiness
![Page 35: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/35.jpg)
Degrowth Richistan Network Free Empathy Happiness
![Page 36: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/36.jpg)
Degrowth Richistan Network Free Empathy Happiness
![Page 37: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/37.jpg)
Degrowth Richistan Network Free Empathy Happiness
![Page 38: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/38.jpg)
Degrowth Richistan Network Free Empathy Happiness
![Page 39: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/39.jpg)
Free Richistan Network Empathy Degrowth Happiness
• Free rules Free
• Friendship is being merchandised Network
• Luxury is the new blanket Richistan
![Page 40: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/40.jpg)
Happiness Empathy Degrowth Richistan Network Free
![Page 41: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/41.jpg)
Happiness Empathy Degrowth Richistan Network Free
![Page 42: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/42.jpg)
Happiness Empathy Degrowth Richistan Network Free
![Page 43: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/43.jpg)
Happiness Empathy Degrowth Richistan Network Free
Today it is not about value for money anymore
Communication is not about how much you spend
![Page 44: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/44.jpg)
Happiness Empathy Degrowth Richistan Network Free
![Page 45: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/45.jpg)
The revised equation
Pleasure = Transformation x Access
![Page 46: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/46.jpg)
+
![Page 47: Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory](https://reader033.vdocuments.net/reader033/viewer/2022051514/54933573b47959794d8b47c8/html5/thumbnails/47.jpg)
Engagement = Massmotivation x Content x Connection x Collaboration x Citizenship