crisis communication managing print, radio, tv media, social media courtney schrieve communications...
TRANSCRIPT
CRISIS
COMMUNICATIONMANAGING PRINT, RADIO, TV MEDIA, SOCIAL MEDIA
Courtney Schrieve
Communications Director,
North Thurston Public
Schools
THE PHONE CALL NOBODY WANTS TO GET
APRIL 27, 2015
WHAT COULD HAVE HAPPENED
WHAT DID HAPPEN
WHAT DO YOU DO FIRST? • ALL HANDS ON DECK!!!
• CONFIRM REPORTS WITH INCIDENT COMMANDER
• USE SOCIAL MEDIA
• KEEP STAFF INFORMED
• ACTIVATE SCHOOL MESSENGER
• UPDATE WEBSITE REGULARLY
• RETURN MEDIA CALLS AS ABLE
• REPEAT
FEEDING THE BEAST • SCHOOL SHOOTINGS ARE BIG NEWS
• DECIDE AHEAD OF TIME WHO WILL BE YOUR MEDIA SPOKESPERSON
• COORDINATE PRESS CONFERENCES/RELEASES WITH LAW ENFORCEMENT
• GET THEM “REAL PEOPLE”
• KEEP MEDIA UPDATED THROUGH TWITTER, LIST SERVE OR OTHER SOCIAL MEDIA
• GIVE LOCAL MEDIA THE NEWS FIRST
“
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WHAT WOULD MY DISTRICT DO?
WHAT IS AN EXAMPLE OF A RECENT CRISIS IN YOUR DISTRICT?
WHAT HAPPENED? WHAT WAS MEDIA RESPONSE?
REVIEW YOUR RESPONSE!
WHAT WOULD YOU DO DIFFERENTLY?
WHAT WORKED?
WHAT DIDN’T?
WRITE DOWN YOUR TIMELINE
SAVE YOUR CONTACTS
SUPPORT EACH OTHER
FOCUS ON YOUR STAFF AND STUDENTS
COMMUNITY MEETING FOLLOW UP • INVITE MENTAL HEALTH EXPERTS
• INVITE COMMUNITY LEADERS & LAW ENFORCEMENT
• ALLOW PEOPLE TO COMMENT
• ACKNOWLEDGE WE CAN IMPROVE PROCESS
• LET THEM KNOW WHAT’S NEXT
• THANK COMMUNITY FOR SUPPORT
FIND THE POSITIVE WITHIN THE TRAGEDY
THERE IS A SILVER LINING
