cristal festival 2015 - "personal data protection: risks and opportunities for...
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Protection des données personnelles.
Risques et opportunités pour les marques
@LudovicLevy @CristalFestival – Décembre 2015
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Protection des données personnelles.
Risques et opportunités pour les marques
Cristal Festival – Décembre 3015
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Club Med
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Fnac
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Le Monde
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78%70%21%74 %18%29%
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« 3 moteurs du développement de la publicité : le native, la vidéo et le mobile »
« l’élaboration des premiers formats acceptables pour 2016 ; la définition d’un processus de discussion et de révision des formats acceptables qui doivent évoluer avec la technologie pour ne pas être dépassés »
« We Messed Up […] looking back now, our scraping of dimes may have cost us dollars in consumer loyalty »
Scott CunninghamIAB US
Pierre-Jean BozoUDA
Guy PhillipsonIAB UK
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la sécurité
Protéger, c’est…
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Protéger, c’est…
la limpidité
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Protéger, c’est…
Consumer Empowerment
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DécisionChoix
%
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#GeneralDataProtectionRegulation
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Créer un ecosystème
Entreprises responsablesStart-up innovantes (VRM)
Tiers de confiance
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NEW DEAL
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Accompagner les entreprises dans leur transformation digitale.
@LudovicLevy