cristian creanga it's all about... helping our clients
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It’s all about…
HELPING OUR CLIENTS
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WHERE DOES THE MONEY COME FROM?
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POS AND VISION
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WHY PRODUCTS FAIL?
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NO VALUE, NO GAME
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WASTED MONEY
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WASTED MONEY
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WASTED MONEY
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PRODUCTIVE VS INNOVATIVE
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PROBLEM VS. SOLUTION
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OLD GAMES VS NEW GAMES
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BUILD MVPS – TEST YOUR VISION
Definition: “version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”
Goal: to test fundamental business hypotheses and to help entrepreneurs begin the learning process as quickly as possible
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WALKING SKELETON
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DROPBOX EXAMPLE
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PILOT
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WE HAVE MVP. LET’S VALIDATE AND PIVOT
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WE LEARNED …
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GO ITERATIVERELEASE EARLY AND OFTEN
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MY EXAMPLE
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VERTICAL SLICES
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FEATURE EVALUATION FRAMEWORK
Total cost of Ownership Innovation rate Important vs Urgent Usage Index
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EVALUATE FEATURE AGAINST GOAL
Welcome Retention Revenue
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TAKEAWAYS
Customers expect our help Responsible for failure/success MVP – minimize risk Do not invest products that will never be
used Validate assumptions Go Iterative Feature validation framework
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Q&A
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SOURCES http://cdn.bellanaija.com/wp-content/uploads/2012/06/Fundraising.jpg
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THANK YOU