Critical Assessment of CoolestGadgets.com

Five Marketeers

Positives The way that the writers of this technology blog display clear links to their various social media sites encourages the viewer to further explore the content, more followers means more views on the blog.

The fact that the blog is advertising a corporate giant like Amazon gives the page an instant feel of professionalism, it's also handy for the viewer as the products advertised are the ones that are reviewed within the blog posts.

The blog is extremely simple for the viewer to navigate due to the fact that different content is divided into different categories, without this it could become extremely difficult for viewers to find the content that they are looking for.

Negatives The colour scheme of the homepage is inconsistent and dated. The two main colours being red and blue are seen throughout, however in different shades, which is unprofessional.

Already, we can see a lot of advertisement which may distract viewers from the main content of the website. The frequent use of advertisement can clutter the page, making it harder for some readers to navigate and follow.

There is slight differentiation with the fonts used on the page, which can be troublesome again for readers who may lack technological skills, to navigate around the site.