HRDF-INDCERT

CRITICAL DIGITAL MARKETING SKILLS

by Yathavan A/L Nadarajan

COURSE OUTLINE

INTRODUCTION

This training program will imbue learners with key digital marketing skills. Participants will

learn how to use social media channels for the lead generation process. Participants also

learn how businesses can effectively use digital marketing to create brand awareness &

grow their business.

OBJECTIVES

Get an in-depth understanding of Digital Marketing and it’s processes

Learn how to use key social media channels for your

business

Get an in-depth understanding of the website, SEO, and

PPC

Learn how to execute digital marketing campaigns

Effectively measure your marketing efforts and ROI

COURSE OUTLINE

*FEE Normal Price You only pay 50%

RM4,400 RM2,200! 4-day Course

*Subject to 6% SST

Dates : 3, 4, 10 & 11 April 2020 Time : 9am – 5pm Venue : VSQ @ PJ City Centre

Get

50%

Subsidy from

HRDF INDCERT

Scheme!

Pay

50%

from your

company’s

HRDF levy.

COURSE OUTLINE

COURSE OUTLINE Day 1

Time : 9.00am – 5.00pm

Break : 10.15am – 10.30am / 3.15pm – 3.30pm

Lunch : 1.00pm – 2.00pm

MODULE 1 - INTRODUCTION TO DIGITAL MARKETING

• Introduction to Digital Marketing

• Digital Marketing Framework

• Different Social Media Marketing channels

• Digital Marketing Sales Funnel

• Google Trends

• Keyword Research & Analysis

• Keyword Tools

• Social Media Marketing Process

Learning Outcome: Participants will be able to identify the main keywords for their business.

Participants will also be able to plan their digital marketing processes.

MODULE 2 – FACEBOOK MARKETING

• Facebook profile

• Facebook groups

• Facebook events

• Facebook page

• Facebook advertisements

COURSE OUTLINE

Day 2

Time : 9.00am – 5.00pm

Break : 10.15am – 10.30am / 3.15pm – 3.30pm

Lunch : 1.00pm – 2.00pm

MODULE 3 - INSTAGRAM MARKETING

• Introduction to Instagram

• How to use Instagram for business

• Insta stories

• IGTV

• Instagram analysis & report

Learning Outcome: Participants will learn about Instagram marketing strategies. Participants will

also learn how to create an Instagram business profile, IGTV and execute Instagram ads.

MODULE 4 - TWITTER MARKETING

• Setting up a Twitter account

• Using Twitter for business

Learning Outcome: Participants will learn how to create their Twitter account and optimize it for

business. Participants will also learn how to generate business and how to execute Twitter ads.

MODULE 5 - LINKEDIN MARKETING

• Introduction to LinkedIn

• How to create an effective LinkedIn profile

• LinkedIn groups

• LinkedIn company page

COURSE OUTLINE

• LinkedIn showcase page

• LinkedIn advertisement

Learning Outcome: Participants will learn how to create a strong LinkedIn profile to build their

personal branding. Participants will also learn how to use LinkedIn features to create business

connections and generate leads. Participants will learn how to create LinkedIn business page and

execute effective LinkedIn ads to reach out to their target customers.

Day 3

Time : 9.00am – 5.00pm

Break : 10.15am – 10.30am / 3.15pm – 3.30pm

Lunch : 1.00pm – 2.00pm

MODULE 6 – PINTEREST MARKETING

• Pinterest features

• How to use Pinterest for business

Learning Outcome: Participants will learn how to create Pinterest account. Participants will learn

content creation and content curation techniques.

MODULE 7- CONTENT MARKETING

•Introduction to Social Media content creation

•Content creation tools

Learning Outcome: Participants will be able to draft a 3 month content creation plan for a business.

Participants will also learn content creation strategies.

COURSE OUTLINE

MODULE 8- YOUTUBE MARKETING

• The Power of Video Marketing

• How brands use YouTube for business

• Monetization with YouTube

Learning Outcome: Participants will learn how to use YouTube for business branding. Participants

will be exploring a few case studies on how business successfully leverage on YouTube.

Day 4

Time : 9.00am – 5.00pm

Break : 10.15am – 10.30am / 3.15pm – 3.30pm

Lunch : 1.00pm – 2.00pm

MODULE 9 –GOOGLE ADWORDS

•Introduction to Google Adwords

•Plan & execute Adwords campaign

Learning Outcome: Participants will be introduced to Google

adwords. Participants will learn how to create their own Google

adwords campaign.

MODULE 10 – SEO

•Introduction to SEO

•On-page and Off-page SEO techniques

Learning Outcome: Participants will be introduced to SEO. Participants also will be exploring SEO

related tools.

COURSE OUTLINE

MODULE 11- SOCIAL MEDIA PRODUCTIVITY TOOLS

•Introduction to Social Media Productivity tools

Learning Outcome: Participants will be introduced to the latest productivity tools which can help

them to execute social media marketing campaign effortlessly.

METHODOLOGY

Participative and practical - Emphasizing learning through experience, both from structured

activities: Hands-on, video screening, case studies, and exploratory discussions.

COURSE OUTLINE

YOUR TRAINER

YATHAVAN NADARAJAN

BSC (Hons) in Software Engineering

Yathavan Nadarajan is a social media strategist & founder of

Ommtech

Digital Marketing Academy Sdn Bhd, a Digital Marketing

agency. He holds a BSC (Hons) degree in Software

Engineering and has 10 years’ experience in Social Media

Marketing.

An HRDF certified trainer, Yathav has also been approved by Digital Marketing Institute, UK to

conduct Digital Marketing certification programs. He is a seasoned Social Media practitioner and

trainer, helping brands to develop their digital marketing strategies and campaigns. He has

conducted numerous social media marketing training programmes throughout the country as well as

several social media marketing workshops for both SMEs/SMIs. He is a popular invited guest speaker

to various audiences and organizations, sharing his passion for Digital Marketing.

TRAINING EXPERIENCE

10 years in Social Media Marketing, 12 years as in Multimedia Training (including 1

year in e-learning).

QUALIFICATION

BSc (Hons) Computer Science, Major in Information Engineering

HRDF Certified trainer

DMI (Digital Marketing Institute, UK) approved trainer.

PROFESSIONAL CERTIFICATION & ACCREDITATION

Certification Body: HRDF

Certification Title: Train The Trainer

Achievement Date: Feb 25, 2011

Expires: June 13, 2019

COURSE OUTLINE

Certification Body: Google

Certification Title: Google Ads Fundamentals

Achievement Date: June 13, 2018

Expires: June 13, 2019

Certification Body: Google

Certification Title: Google Ads Mobile Certification

Achievement Date: June 13, 2018

Expires: June 13, 2019

Certification Body: HubSpot

Certification Title: Inbound Certified

Achievement Date: May 17, 2018

Expires: June 15, 2020

Certification Body: HubSpot

Certification Title: Content Marketing Certified

Achievement Date: June 22, 2018

Expires: July 21, 2020

Certification Body: HubSpot

Certification Title: Sales Enablement Certified

Achievement Date: Jan 18, 2019

Expires: Feb 16, 2021

INDUSTRY EXPERIENCE

Job Title: Multimedia Executive

Company: Traxmedia Sdn Bhd

Duration: Jan 2007-May 2008

Job Scope:

Involve in multimedia content creation for corporate companies.

Involve in e-learning application creations.

Provide multimedia training to corporate & government sectors.(adobe applications &

website designing)

COURSE OUTLINE

Job Title: Founder & Digital Marketing Trainer

Company: Ommtech Solutions

Duration: July 2008 – Sep 2018

Job Scope: Digital Marketing Training

Job Title: Founder & Digital Marketing Trainer |

Speaker | Consultant

Company: Ommtech Digital Marketing Academy Sdn Bhd

Duration: July 2018-Present

Job Scope:

Digital Marketing Training

Digital Marketing Consultation

DIGITAL MARKETING & E-COMMERCE CONSULTANCY EXPERIENCE

Yathav currently offers consultancy for digital marketing and e-commerce marketing. He is actively

involved in providing e-commerce consultancy for SME clients.