Critical ReflectionBrianna Boudreau

How does your group use or challenge conventions and how does it represent social groups or issues?

Our product challenges conventions from typical rap videos. Not many hip-hop/rap music videos show racing or have the whole video racing like ours. It uses conventions because our

video is exciting and fast paced like many videos in our genres, compared to slow sad music videos for R&B for

example. Our product represents a social issue of driving safer. Many people die in car accidents yearly and our

product shows even though we are yes “racing” we did it in a smart responsible manner by racing around no other cars

and putting no one else at risk.

How does your product engage with audiences and how would it be distributed as a real media text?

Our product engages with audiences by being a fast paced action packed video that doesn’t get boring. The viewer

would want to watch the video till the end and see who won. Since our video is not the typical lip sung video and actually has some action in it the audience would be engaged. Out

product would be released as a real media text on to youtube and iTunes for purchase.

How did your production skills develop throughout this project?

Before starting this project I only filmed and edited one other project and it was not a music video. My production skills

developed greatly throughout this project. I now understand more on how to make a video more entertaining and not long and boring. I also am more familiar with editing compared to

before. I am becoming more and more comfortable with filming and editing a task then before.

How did you integrate technologies- software hardware and online in this project?

Our group integrated hardware and software while creating our final product. We used hardware to actually film the

video. We used a Go-Pro Hero 3, a iPhone 6s, and a iPhone 5s to film all of our shots. The Go Pro was used on the drivers

head mostly to get POV shots, and shots from a low angle on the ground. The iPhone 6s was used to get a very high angle

of the cars driving and the 5s captured few video but one important one was the capturing of the drift. The software we used to edit was Adobe Premier Pro to create our rough

draft and the app video star for our final.