critical success factors for startups

7
Introduction to the Company Live Q&A Session with Anand Batra Business Head - Home, Pepperfry

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Page 1: Critical Success Factors for Startups

Introduction to the Company

Live Q&A Session with Anand BatraBusiness Head - Home, Pepperfry

Page 2: Critical Success Factors for Startups

Page -2-

How to Think about Critical Success Factors? Critical Activities (Success Factors) that are required in order to achieve your Goals/ Mission/ Vision

Activity 1 (CSF)

Activity 2(CSF)

Activity 3(CSF)

Activity 1(CSF)

Activity 2(CSF)

Activity 3(CSF)

Activity 1(CSF)

Activity 2(CSF)

Activity 3(CSF)

Goal 1 Goal 2 Goal 3

Mission

Vision

Page 3: Critical Success Factors for Startups

Page -3-

How to Think about Critical Success Factors?Formula based approach – eCommerce Vertical example

# Listings Conversion Rate

Sale Frequency

Supply Available

x xAverage Price per Item

No. of Items per Orderx

x

Relevance of Supply

Marketing• Cross sell• Bundling

Mission

Vision

Goal 1 = Sales

VolumePrice

Page 4: Critical Success Factors for Startups

Page -4-

How to Think about Critical Success Factors? Value chain based approach – eCommerce Vertical example

Value Chain

CSF

Attract the Right Target Customer

• Digital Marketing

• Offline Advertising

• Brand Partnerships

Provide Wide Variety of

Unique Products

• Getting regional supply online

• Provide customers with wide variety

• Focus on Exclusive partnerships

Curated Buying Experience

• Significant Curation of Supply [Browse Led Exp.]• Define and Create

Product Info• Ensure WYSIWYG

Managed Deliveries

• End to end Management of Delivery Network• Standardized

Delivery Experience• Well Groomed

and Trained Executives• Strong Quality

Focus

Get Users to Transact Again

• Strong Retention Marketing Focus• Personalized Offers

and Communication

Acquire Customers Provide a Great Buying Experience Reactivate

Customers

Page 5: Critical Success Factors for Startups

Page -5-

What next after CSF?Key Performance Indicators

1 Identify the activities

2 Determine tangible, measurable metrics

3 Measure & monitor these metrics

Page 6: Critical Success Factors for Startups

Page -6-

How to Think about Critical Success Factors? Value chain based approach – eCommerce Vertical example

Value Chain

CSF

Attract the Right Target Customer

• Digital Marketing• Offline

Advertising• Brand

Partnerships

Provide Wide Variety of Unique

Products

• Regional Supply• Wide Variety• Exclusive

Partnerships

Curated Buying Experience

• Supply Curation• Product

Information• WYSIWYG

Managed Deliveries

• Owned Delivery Network• Trained Executives• Standardized

Experience

Get Users to Transact Again

• Strong Retention Marketing Focus• Personalized Offers

and Communication

Acquire Customers Provide a Great Buying Experience Reactivate

Customers

KPI

• Unique Visitors (by Channel)

• First Time Buyers• CPV / CPO / CPA

(Efficiency Metrics)

• Listings• Active Merchants• Hubs Activated• Unique Sold

• Listing Conversion• Sale Frequency• Avg Order Value• NPS

• Damages• Return Rates• Social Positives

• Buyer Cohorts• Mailer & Onsite –

CTRs, Transaction Value and Volume

Page 7: Critical Success Factors for Startups

Page -7-

Ask your queriesOpen Q & A

What’s your venture’s CSF & KPI?