critique guideline

First ImpressionsLong Term Relationships

Website Hooks

contentfunction

communitypersonalized experience

aesthetic experience

content

“content is King” –a common industry saying

Premium contentsRealtime contents

premium content

news, research report etc.video, images, software etc.

http://www.forrester.com

http://www.photodisc.com

realtime content

marketsweather

traffic conditon

http://www.x-rates.com

http://www.smartmoney.com

functions

bankinge-commerce

(you name them all)

http://www.m-w.comhttp://www.amazon.com

Community, sharing

dating, special interests, ect

http://www.meetup.com

Personalized experience: things you don’t want to share

financepersonal communication

pornography

aesthetic experience

joy of navigation

sense of luxury

joy of navigation

strong grid composition-visible hierchy

-interface and content fall naturally in right place

great user interface features

strong composition grids

http://www.audi.com

http://www.nytimes.com

great user interface features

bread crumb”basket” or shopping cart

http://www.ebay.com

1. Luxury comes from the feeling of authenticity from the material.

2. Designers of traditional medium exaggerate the properties of their materials.

3. What should digital designers do?

sense of luxury on the monitor:

Complex MovementExaggerated Web qualities

User Feed FeedbacksLife of its own…

Take a look at these sites:

http://www.robbiewilliams.comhttp://www.becominghuman.org

http://www.probe3.comhttp://www.emplive.comhttp://www.theory7.com