crm and retargeting: bridging the gap between online and offline marketing
TRANSCRIPT
From Prospect to CustomerFull funnel marketing with AdRoll and Marketo
Agenda
• What is Retargeting?• Case Study• Retargeting with Marketo and AdRoll • Best Practices• Q&A
What is Retargeting?
98% of visitors leave an advertiser’s site without converting.
Retargeting converts prospects into customers by reaching them after they’ve left the site.
Couple your offline data (email or mailing lists) with your online data to create targeted ads for your visitors across the web.
What is CRM Retargeting?Target email audiences with display ads
AdRoll’s Marketo IntegrationTarget Marketo audiences with display ads
Email Upload
AdRoll SmartPixel
Marketo Integration
CRM Retargeting helps connect the dotsCustomers increasingly use multiple devices
CRM Retargeting helps connect the dotsFind users across devices
Retail Use Case: Loyalty CampaignsTarget your most valuable customers
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What does Marketo Do?
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Marketo AdRoll Integration
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SUCCESS CASES
Marketo (Ads)
Marketo (Ads)
Marketo (Ads)
Marketo (Ads)
Personalized Retargeting – Industry Specific
What Are the Benefits?
Increase lead quality
Optimize ad spend
Acquire customers
faster
Best Practice: Keep Updated ListsFresh lists perform better
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Best Practices: Enrich CRM with intent dataMore data to drive better performance
Best Practice: Align message across channelsMake your display and email campaigns work together
Best Practice: Leverage conversion segmentExclude or include conversion segment
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Best PracticesIn Summary
• Keep updated lists• Enrich CRM with intent data• Align messages across channels• Create and leverage conversion segments