HISTORY / FACTS

1765: Orchestra established1880: Edvard Grieg conductor1919: Professional orchestra1995: National orchestra2015: 250 year anniversary

100 musicians16 administratorsAnnual budget: NOK 130 million

FACTS / FIGURES

• Concerts: 90 – 120 per year

• Audience: 80 000 – 115 000 per year(250 000 inhabitants in Bergen + 100 000 within one hour drive from the city)

• International tours: 1 – 2 per year

• CDs: 5-7 per year (international labels)

PUBLIKUMSUTVIKLING

Non attender Occasional attender Frequent attender Subscriber

Frekvens \Repertoir

-1 (oppsøker konsert sjeldnere

enn 1 gang pr. år)

1 (oppsøker konsert ca 1

gang pr. år)

2 - 3(oppsøker konsert 2-3

ganger pr. år)

4-6(oppsøker konsert 4 - 6

ganger pr. år)

Abonnent (inntil 26 konserter pr. år)

A Samtidsmusikk

B Bruckner, Mahler,

Sjostakovitsj

C Mozart,

Beethoven

D Familiekonserter

E BT Ønskekonsert,

musikaler, svisker

SUBSCRIBERS

Since 2007:

• Doubled the income from subscribers

• From 19 000 seats to 25 000 per season

WHY SUBSCRIPTIONS?

• Basic audience – easier to plan season

• Audience also on “difficult” concerts

• Predictability of income

• Time saved for other tasks

• Experience good vs. search good

• Lifestyle

SUBSCRIPTION SERIES 1

26 concerts per season (Gold) to 4 (Family)

DATABASE / CRM

MARKETING

• Next season presented in March, through a subscriber exlusive preview (first in 2007)

• Subscribers are encouraged to invite as manyof their non-subscribing friends as they like

• for preview and free concert

WORD OF MOUTH

• Recommended by a friend: 57 %

• Recommended by a family member: 23 %

• Recommended by a colleague: 22 %

SALES

• From preview in March to season start in September

• Early response is honoured with CD, signed by Principal Conductor Andrew Litton

• We never stop selling, just adapt prices alongthe season