Sage CRM Solutions 2010 Strategy

Larry Ritter Senior Vice President, Global Product Management, Global CRM Division

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Executive Summary

• Build on Sage’s customer base, distribution channels, and product brands

• Differentiate the Sage CRM Solutions family in the global marketplace

• Create strategic synergies among Sage’s existing CRM, ERP, and vertical products

• Deliver near-term customer benefits starting in CY 2008

Sage CRM Solutions 2010 Strategy will….

Sage: Investor & Analyst Day - July 2008

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Three Key Drivers

CRM Market Segmentation

DrivePerformance Enhancement

Strategy

Customer Interaction

Model

Buyer Influence

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Solutions Aligned with Customer’s CRM Vision

Sage CRM Solutions

DriveCRM Market

Segmentation

DrivePerformance Enhancement

Strategy

Customer Interaction

Models

Buyer Influence

DriveThe Emergence

of CRM 2.0

Back-Office

Contact Management

Front Office

CRM

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Key Strategic Objectives

• Optimize the Sage CRM Solutions family against a business requirements-driven segmentation model

• Differentiate the Sage CRM Solutions family against three critical dimensions- Interoperability between Contact Management and CRM- Anywhere workforce experience with combinations of

applications/services, on-demand/on-premise- End to End Solutions spanning the front and back office

• Implement a comprehensive technology strategy that leverages standards and emerging trends, including Web 2.0

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Interoperability and Migration

Individual & Departmental Team

Cross-Departmental Collaboration

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Anywhere Workforce Experience

On-Demand

On-Premise

Rich User Experience

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Connected Front and Back Office

Sales

Marketing Service &Support

Back Office

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Multi-Application Integration

Func

tiona

lity

Data Exchange Embedded Processes & Suites

Point Solution

CRM Suite

Sage CRM Solutions 2010 Strategy At-A-Glance

Contact Management and CRM vendor clusters

Sage CConnected Front and Back Office

A Interoperability

B Sage CRM Solutions

Anywhere Workforce- Applications/Services,

On-Demand/On-Premise- Rich user Experience

SageSage CRMSolutionsB C

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2010 Technology Strategy Elements

Interoperability Connected Front/Back Office

Anywhere WorkforceExperience

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Strategic Benefits

SageCustomer Partner

• Scale economies

• Human capital optimization

• Channel utilization

• Time-to-market

• Customers for life

• Cross-sell, up-sell revenue

• New, service-based revenue streams

• Purpose-built solutions

• Ultimate flexibility (software + service + interoperability)

• Investment protection

• Total-cost of ownership

• Ease of business (Simplicity)

• Knowledge re-use

• Customers for life

• Cross-sell, up-sell revenue

• Passive revenue stream (OD services)

• Business expansion (adjacent markets)

In a world of hype…Sage CRM Solutions 2010 Strategy is a Powerful, Pragmatic VisionSage: Investor & Analyst Day - July 2008

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Global CRM

Q&A

Sage: Investor & Analyst Day - July 2008