crofts salu5
DESCRIPTION
"'Let's Do the Numbers': Metrics and Maturation of Digital Media in Emerging Markets."The final talk of the MCDM SAL/U series will explore current stories of inventive digital communication initiatives in global emerging markets. Emphasis will be placed on the maturation of entrepreneurial emerging economies as they grow from nations of consumers to producers of innovative technologies designed for their unique cultural contexts. The talk will address how the growth of new media adoption and production in global emerging markets--and the impact these technologies have on the design and delivery of communication strategies from emerging markets--has the potential to expand the West's understanding of emerging markets and redefine the nature of engagement.TRANSCRIPT
‘Let’s Do the Numbers’: Metrics and Maturation of Digital Media in Emerging
Markets
Anita Verna Crofts4.6.2011
What the West can Provide the Rest
BRIC
1. Canada (43 hours)2. United States (35 hours)3. United Kingdom4. South Korea5. France6. Brazil (25 hours) 7. Germany8. Russia (21 hours)9. Japan10. China (13 hours)11. India (11 hours)
© H
uffing
ton
Post
3-2
10-0
11
860 Million
1.6 Billion
79 Billionaires
8.8%
$650 Million
“Almost any meaningful success in Africa’s mobile or web space has been from companies focused on meeting the needs of ordinary people.”
- Erik Hersman
Dutiful RelationalObligatory Selective
Formal Acts Informal ActsReceive Media Navigate Media
Joiners NetworkersSecurity Epicness
© David S. Domke
29 Years
Diverse Innovating Young
New Channels
New Scope
New Communities
Photo Credits
1. Photo by Anita Verna Crofts2. http://en.wikipedia.org/wiki/File:Developed_and_Emerging_markets.png3. http://www.flickr.com/photos/silverishtitanium/172284603/sizes/z/in/photostream/4. http://www.flickr.com/photos/eudaimos/3350612021/5. http://www.flickr.com/photos/katieheartsphotography/5018227060/6. http://www.flickr.com/photos/mediatejack/753462241/#/7. http://www.flickr.com/photos/markhillary/3774707075/sizes/l/in/photostream/8. http://www.flickr.com/photos/mckaysavage/2229752965/sizes/l/in/photostream/9. http://www.flickr.com/photos/lkn4aurum/3641536012/10. http://www.flickr.com/photos/kalleboo/2346813517/sizes/l/in/photostream/11. http://www.flickr.com/photos/peterbecker/233071629/12. http://www.flickr.com/photos/husseinabdallah/3699140335/13. http://www.flickr.com/photos/whiteafrican/2736563610/14. http://www.flickr.com/photos/watchsmart/2058870758/15. http://www.flickr.com/photos/cjb22222222/5373435731/16. http://www.flickr.com/photos/45202997@N05/5249471141/