crosby social media tools v2
TRANSCRIPT
SOCIAL MEDIA TOOLS:CHOOSING THE RIGHT ONES FOR YOUR AUDIENCE
Connie Crosby, MA, MLS - @conniecrosbySocial Media & Public LibrariesToronto, Monday, October 3, 2016
SOCIAL MEDIA TOOLS
Audience Engagement
Selected Tools
Introduction to the Ecosystem
section
INTRODUCTION TO THE ECOSYSTEM
• Social Networking• Social Media• Digital • Mobile
SOME TERMINOLOGY
• Focus today on public tools• Social intranets• More work to implement internally!
PUBLIC VS. INTERNAL
• Currently on Version 4.0• Originally developed in 2008
by futurist Brian Solis• Visual map of the social media
landscape• Available as a graphic and poster
https://conversationprism.com
THE CONVERSATION PRISM
section
SELECTED TOOLS
• Flexible platform for wide range of uses
• Can serve as website• Good SEO• Hosts a range of media• Platform for thought leadership• Enables comments• Encourages multiple viewpoints
BLOGGING
• WordPress (.com and .org)• Blogger• Squarespace• Plugins• Templates / themes
BLOGGING TOOLS
• Twitter• Short posts • Added media (images, video)• #Hashtags• @Mentions
MICROBLOGGING
• Easily edited webpages• “Crowd sourcing” content• History of edits allows for roll-back to
previous versions• Pages can be ”locked down”• Encourage consensus
WIKIS
• Wikispaces• PBWorks• MediaWiki
WIKI TOOLS
• Photos & graphics•Instagram•Snapchat•Picasa•Flickr
• Pinning •Pinterest•Mint
• Infographics
IMAGES
• YouTube• Vimeo• Livestreaming – e.g. Facebook
VIDEO
• Podcasts• Music• Sounds
AUDIO
iTunes
Google Play
• Copyright• Open Source• Creative Commons• Royalty free• Podsafe music
COPYRIGHT & ALTERNATIVES
• Facebook• LinkedIn• WhatsApp• Reddit• Google+• …and many more
COMMUNITIES
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AUDIENCE ENGAGEMENT
• Where is your audience online?• Enter the conversation• Provide relevant content• Build communities• Engage with influencers• Respond positively• Community manager role
ENGAGE
• Groundswell, 2nd ed, 2011•By Charlene Li & Josh Bernoff•Forrester Research
• Social Technographics Ladderhttp://www.slideshare.net/jbernoff/social-technographics-defined-2010
ENGAGEMENT LADDER
• Forrester’s Social Technographics 2016• U.S. (and Canadian?) • available $$
• Insights West Canadian Social Media Monitor - see their 2016 report: http://www.insightswest.com/news/brands-find-it-hard-to-get-in-on-the-social-media-conversation/
• Other research• Develop your own
DEMOGRAPHICS
• What are people saying about your library?
• What do they think about your library?• What do they like or dislike about your
resources and services?• Are they making suggestions for
improving resources and services?• Can they connect you to potential
community members or advocate on your behalf?
• Is there an opportunity to provide relevant content?
• How are their preferences changing?
WHAT TO LISTEN FOR
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BUILDING STAFF CAPACITY:23 THINGS
• Started at the Charlotte Mecklenburg Library
• Adopted by many organizations as a model for bite-sized learning
• 10 Self-guided modules covering a range of tools and tasks in social media
• Uses wiki space or blog as platform• Some use a reward for completion to
encourage staff to start• Those that use a reward see more
people start but lower percentage complete the program than those without rewards
• https://en.wikipedia.org/wiki/23_Things
23 THINGS
LEARN
OBJECTIVES
GOVERNANCE
DEFINE ACTIVITIES
DEVELOPCAPABILITIES
MEASURE
ENGAGE
LISTEN
LEARN
OBJECTIVES
GOVERNANCE
DEFINE ACTIVITIES
DEVELOPCAPABILITIES
MEASURE
ENGAGE
LISTEN
• Blog• Facebook• YouTube• Twitter• Instagram
….............what would you choose?
GETTING STARTED
Thank you!
Connie Crosby@conniecrosby / [email protected]
With content from
Daniel P. Lee@yankeeincanada