cross-channel list growing strategy for e-commerce
DESCRIPTION
Learn from Blinds.com (and Online Marketing Director Stephanie Pertuit) as we share a case study on growing email lists through cross-channel engagement. (warning: this presentation is pirate themed, in honor of International Talk Like a Pirate Day 2013) Key points online marketing points: > See the Potential: New customers are at every port! > Find the Right Crew: Make sure key individuals on team are engaged and available. > Understand Your Customers by Channel: Learn what treasures engage your customers across channels – TEST, TEST, TEST! > Actively Engage: Must interact constantly, have a map in place before any plans enacted.TRANSCRIPT
Engaging Customers Across ChannelsLeveraging Cross-Channel List Growth Strategies
Stephanie PertuitOnline Marketing Director // Blinds.com
Who is Blinds.com?
Case Study: Avast Ye Mateys!
• Problem: Need more email subscribers AND Facebook fans.
• Proposed Solution: Cross-Promoted Contest
• Results: X Marks the Spot
• Find the Right Crew• See the Potential• Understand Your
Customers by Channel
• Actively Engage
Plundering for Growth
Making it Happen: Entice and Engage
• 13,660 brand new customers • 175% of goal!
• 865% up revenue per subscriber • 1685 Facebook Fans in ONE DAY!
Email and Social Media Gold!
Stephanie Pertuit
Director of Online Marketing
@StephPertuit & @BlindsDotCom
P.S. This presentation was pirate themed in honor of International Talk Like a Pirate Day (YARRRR!)
Thanks!