cross channel social marketing

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Cross-Channel SOCIAL MARKETING

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SocialMosaic

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Page 1: Cross channel Social mArketing

Cross-Channel SOCIALMARKETING

Page 2: Cross channel Social mArketing

Wednesday, August 21, 13 � @mosaicsocial | #socialmosaicwww.socialmosaic.me

Mobile

Facebook Integration

Web Display

Large Display

Web Address

HD Display

Page 3: Cross channel Social mArketing

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

UNIFIED SOCIAL BRANDING Reach a wider audience by spreading content

across all social media networks while

maximizing the strengths of each platform.

UTILIZING THE STRENGTHS AND WEAKNESSES OF EACH SOCIAL PLATFORMUse Twitter to engage in real-time marketing

and Facebook to share content and engage

users in discussion.

EACH SOCIAL MEDIA NETWORK HAS STRENGTHS AND WEAKNESSES WHEN IT COMES TO ONLINE MARKETING.

By combining brand websites, o�ine

campaigns, and each social media network

into one centralized campaign, marketers

can increase user engagement, persuasion,

and conversion. These simple steps will

help you create and execute the perfect

branded social hub that will turn users into

consumers.

Page 4: Cross channel Social mArketing

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

Learning how to create an integrated social media marketing program is essential for marketers looking to increase tra�c and engagement with their target audiences. INCREASE YOUR AUDIENCE

AND DRIVE IN MORE TRAFFICBoost user sharing by curating user

generated content to increase brand

visibility and tra�c

LEVERAGING SOCIAL MEDIA OFFLINEBuild social trust while capturing a larger

audience by adding social content to your

website and o�ine marketing campaigns.

Page 5: Cross channel Social mArketing

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

CREATINGA SOCIAL HUB

��

Page 6: Cross channel Social mArketing

Rather than approaching each social media platform with a di�erent strategy,

creating a social hub allows brands to combine and share content across all of their

networks while pairing each platforms strengths to maximize user engagement.

By utilizing an integrated approach across all social channels, a branded social hub

becomes more powerful than the combination of individual marketing campaigns.

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

HOW TO CREATE A SOCIAL HUB

Curate and group content from multiple

social networks

Create one central marketing campaign

that displays all of the curated content

Attach sharing buttons from each platform to

all of the content

01 02 03

Page 7: Cross channel Social mArketing

MORE DIVERSE CONTENTBranded social hubs have more diverse content because each piece

is pulled and curated from various social platforms; this ensures that

all of the content is both engaging and relevant to the central theme.

CROSS-CHANNEL MARKETINGBy sharing the content across several di�erent platforms, you’re

ensuring that you’ve exposed all of your audience to content they

might not have seen otherwise.

REAL-TIME AND SHARING: THE BEST OF

BOTH WORLDSBy spreading content across all platforms, you can maximize the

benefits of both real-time and sharing strategies. Social feeds like

Instagram and Twitter are perfect for real-time engagements

whereas the platforms focused on re-posting content such as

Facebook and Pinterest will have a longer life cycle while reaching a

broader audience. A branded social hub allows marketers to get the

best of both worlds.

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

Page 8: Cross channel Social mArketing

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

BUILDING ON EACHPLATFORM’S STRENGTHSLike di�erent brands, each social platform has a unique identity, functionality and user base. While there are many di�erences

between social media networks, there are two main categories that have fundamental value for marketers looking to create a

successful social campaign.

Page 9: Cross channel Social mArketing

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

SHORT TERM VS.LONG TERM CONTENTSome marketing campaigns, like those based around live

events, benefit from real-time interaction with users. Marketers

have found that Twitter and Instagram are platforms that

generate more user engagement for real-time marketing

campaigns as opposed to platforms such as Facebook and

Pinterest or Tumblr.

One of the downsides to real-time marketing is the time decay

of the content. On some platforms, such as Twitter, posts or

tweets that are more than a few hours old are considered

ancient history. Each platform’s functionality determines the

time decay of posts. A picture on Instagram is much less likely to

be seen a few days after it was posted, whereas photos on

Facebook, Flickr, and especially Pinterest continue to generate

user engagement long after they are posted. Pins posted on

Pinterest go the distance in regards to long-term relevance

since a pin stays on a user’s board until the user unpins it; which

rarely happens.

Page 10: Cross channel Social mArketing

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

FACEBOOK VS. TWITTERThese two platforms dominate the world of social. Once you

understand the di�erences between real-time vs. long-term

relevance and original vs. re-posted content, you can determine

the best way to utilize these social media giants.

TwitterTwitter is the perfect platform for real-time content. Users

are limited to 140 characters for each post, and is geared

more towards original tweets and thoughts rather than

re-tweeting content.

Facebook

Facebook is more geared towards general use. While it can be

used for real-time events, users frequently share, re-post and

comment; which allows users to expose brand content to their

friends who may not have known about the brand.

Page 11: Cross channel Social mArketing

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

CREATING CONTENT VS.

RE-PUBLISHINGDepending on the platform, users will either post

their own original creative content, or share and

re-post others’ content. Vimeo and Youtube are

platforms where users can post their own original

videos and others can like and comment on the

content. Unlike Facebook, these platforms do not

allow users to re-publish and share videos and

content on their own profiles.

Other platforms, like Pinterest, focus entirely on re-posting and

sharing content. Pinners will browse their Pinterest feed looking

for pins to add to their boards. Very few pinners actually create

their own pins. The functionality of this platform is perfect for

those looking to curate interesting content as opposed to

posting your own work.

Page 12: Cross channel Social mArketing

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

SPREADINGTHE WORDOnce you’ve created one central

campaign and determined which pieces

of content will gain the most momentum

on each networks, you can extend your

social hub beyond the platforms.

Page 13: Cross channel Social mArketing

Entice visitors with social Often, brands pull consumers o� of their site by providing

links to their social networks with the goal of connecting with

them socially. This approach pulls users o� of the brand site

rather than pulling them to the site through social content.

Maximizing Your Social ReachCreating a branded social hub allows for a wide variety of

content to be found in once place as opposed to spread

across a variety of platforms. Using this content for

Facebook tabs, trade shows, o�ce displays, microsites,

mobile apps and more allows marketers to utilize their most

persuasive content while reaching a wide audience.

Persuasion and Conversionwith Social ContentSocial is a great way to receive user-generated feedback. Users

can give feedback on products and services, similar to ratings

and reviews; though unlike review feedback, this content is

unsolicited and is considered to be social validation for other

users. Social validation is very persuasive and often leads to

conversions.

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

Page 14: Cross channel Social mArketing

� @mosaicsocial | #socialmosaicwww.socialmosaic.me

AMPLIFYING YOUR MESSAGESharing content is the key to user engagement for marketing campaigns. Any

marketer can display content on their brand social networks. A sharable social hub

allows a wide variety of users to connect to the brand through the content rather than

the brand social sites. Sharing buttons on each post can:

Page 15: Cross channel Social mArketing

#nicetomeetme#socialmosaic

#biz

#love#weworking

#sel�e

#sel�e

#biz

CONCLUSIONBy approaching all social networks with a unified marketing campaign, you can maximize the benefits

of each platform while increasing consumer engagement, brand exposure and website visitors.

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