cross channel social media comparison of south african telecom operators – october 2016
TRANSCRIPT
Cross Channel Social Media
Comparison of South African
Telecom Operators
Oct - 2016
Table of Contents Performance Snapshot Share of Voice Snapshot Audience Size Audience Growth Engagement Volume of Posts Likes Comments Customer Service Most Engaging Content
Brands Analyzed in this report include: Cell C, MTN South Africa, Telkom, Vodacom South Africa
Oct 01, 2016 - Oct 31, 2016
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Oct 01, 2016 - Oct 31, 2016
Performance Snapshot
Network
Highest Audience Size MTN South Africa MTN South
AfricaVodacom South
Africa
Highest Growth
Vodacom South Africa Cell C Cell C
HighestEngagement Cell C Cell C MTN South Africa
Oct 01, 2016 - Oct 31, 2016
Share Of Voice Snapshot
Network
Most Number of Posts
Vodacom South Africa Telkom Cell C
Most Number of Likes MTN South Africa MTN South
Africa Cell C
Most Number ofComments Cell C MTN South
Africa Cell C
Cell C
MTN South Africa
Telkom
Vodacom South Africa
0.00M 0.20M 0.40M 0.60M 0.80M 1.00M 1.20M 1.40M
Instagram Twitter Facebook
Audience Size
Oct 01, 2016 - Oct 31, 2016
Audience Growth
Oct 01, 2016 - Oct 31, 2016
Cell C
MTN South Africa
Telkom
Vodacom South Africa
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 18.00%
Instagram Twitter Facebook
Engagement
Oct 01, 2016 - Oct 31, 2016
Cell C
MTN South Africa
Telkom
Vodacom South Africa
0 200 400 600 800 1000 1200 1400 1600
Instagram Twitter Facebook
Number Of Posts/Tweets
Oct 01, 2016 - Oct 31, 2016
Cell C
MTN South Africa
Telkom
Vodacom South Africa
0 100 200 300 400 500 600 700
Instagram Twitter Facebook
Total Likes
Oct 01, 2016 - Oct 31, 2016
Cell C
MTN South Africa
Telkom
Vodacom South Africa
0 10000 20000 30000 40000 50000 60000 70000 80000
Instagram Twitter Facebook
Total Comments
Oct 01, 2016 - Oct 31, 2016
Cell C
MTN South Africa
Telkom
Vodacom South Africa
0 2000 4000 6000 8000 10000 12000
Instagram Twitter Facebook
Customer Service – Reply Time (in minutes)
Oct 01, 2016 - Oct 31, 2016
Cell C
MTN South Africa
Telkom
Vodacom South Africa
0 1000 2000 3000 4000 5000 6000 7000 8000
Twitter Facebook
Customer Service – Response Rate
Oct 01, 2016 - Oct 31, 2016
Cell C
MTN South Africa
Telkom
Vodacom South Africa
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Twitter Facebook
Most Engaging Facebook PostsMTN South Africa
12-OCT-16, WED 7:17AM
Let's see if you can name this Cassper track. COMMENT with your answer! #FillUpOrlandoStadium
ENGMT.
LIKES COMMENTS
SHARES SENTIMENT
19,520
15,650 624 75 Uncategorized
Cell C
25-OCT-16, TUE 4:01AM
What is your favourite dessert? #ChooseDay
A) Cake
B) Ice Cream
C) Choc BrowniesD) Macaroons
NO IMAGE
Telkom
23-OCT-16, SUN 6:00AM
Whaaat – you haven’t heard that we’re giving away 10 FREE data vouchers?
Simply comment below and ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
18,127
8,537 1,752 83 Uncategorized
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
15,084
2,809 2,315 70 Uncategorized
Get 15 GB for R199pm x 24 when you tweet @TelkomZA and #TheBigDeal this month.
https://t.co/0Hfbinp..
20-Oct-16, Thu 04:21AM
ENGMT. FAV. REPLIES RETWEETS982 235 132 301
Most Engaging Tweets
Stand a chance to WIN a ticket for you and a friend to
#FillUpOrlandoStadium with @CassperNyovest o..
Guess what the correct answer is using #CellCChallenge and you could win 2GB of data!
T&C's Apply h..
21-Oct-16, Fri 07:23AM
ENGMT. FAV. REPLIES RETWEETS980 323 54 1,290
20-Oct-16, Thu 04:01AM
ENGMT. FAV. REPLIES RETWEETS794 135 319 63
Telkom MTN South Africa Cell C
Congratulations to all the #MissSA2017 semi-finalists! Who do you think the next
@Official_MissSA w..
13-Oct-16, Thu 06:20AM
ENGMT. LIKES COMMENTS FILTER346 85 8 Normal
Most Engaging Instagram Posts
Guess what the correct answer is using #CellCChallenge and you could win 2GB of data!
T&C's Apply
13-Oct-16, Thu 03:34PM
ENGMT. LIKES COMMENTS FILTER335 106 9 Normal
20-Oct-16, Thu 04:06AM
ENGMT. LIKES COMMENTS FILTER332 12 22 Normal
Cell C MTN South Africa Cell C
All eyes are on these beauties tonight, will you be getting one
soon? #iPhone7launch #iphone7plus #..
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Thank You
For a detailed analysis on any of the brands included in this report, please contact us at [email protected]
Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares, based on their importance. We then divide their weighted sum by our estimate of the number of brand fans who actively receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)
Facebook: