Cross-Cultural Communication

Presenting By:

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ASIF EHSAN MOHAMMED FUAD

ZIBRAN KHALED SAIFULLAH

ANSARY RIFAYAT RAHMAN MAHEDI AHAMED TASNIA JEON RAKA

Business in 21st century

Business are becoming increasingly global in their operation

• Capturing big market

• Better Communication

• Satisfying more customer

• Better technological support

Culture:The totality of learned, socially transmitted customs, knowledge, material objects and behaviour.

•Topography•History•Religions

values

language

norms

Ethnocentrism:

• is the tendency to gauge the values, beliefs, and

behaviors of your own culture as superior than

those of other cultures

• people view the ways of their culture as normal and

the ways of other cultures, as bad, wrong, peculiar

CULTURAL DIFFERENCES:

• Sub cultures

• Counter cultures

• Culture Shock

• Cultural Relativism

Variation of Body and Movements:

Variation of Body and movements:

• Some people like to sit on the other hand some like to

squat

• Walking behaviour and standing up

• Body movement , head movement and eye contact

• Sign (smile is also regarded as a sign)

• Hand shaking and touching, Eye contact

• Left hand is also an important fact

Language:

•Communication problems are caused by the existence

of many language.

•They differ greatly in grammar and syntax.

•Multiple meaning of words.

•Equivalency in translation is difficult.

•Verbal & nonverbal communication.

Suggestions

George Peter Murdock at early 1920’s

• Social actions differs by culture, such as practices about love, laughter, and sentiment

• Cultural differences affect communications

• Our cultural techniques are not universally acceptable

Thank You!