cross cultural communication in business
TRANSCRIPT
Cross Cultural Communication
for Business
Prepared by: Kazi Obaidur Rahman IBA, University of Dhaka Email: [email protected]
Topics Covered
• Communication and Culture
• Cross Cultural Communication
• Importance of Cross Cultural Communication
• Barriers of Cross Cultural Communication
• Tips for Effective Cross Cultural Communication
2
Communication
• Is a process of share ideas, views, information,
emotion etc.
• Ultimate goal is to get something from receivers
• Vital element for business
3
BEHAVIOR
BELIEFS
VALUES AND THOUGHT PATTERNS
Culture
4
Cultural Affects on Communication
Communication
Language
Values
Norms
Attitudes Perception
Beliefs
Behavior
5
Cross Cultural Communication
• Focuses on how people from different cultures,
background, beliefs and communities
communicate across different cultures...
6 URL: https://www.youtube.com/watch?v=PSt_op3fQck
Cross Cultural Communication: Importance
• Business opportunities in global market
• Technological advancements
• Job opportunities
• Diverse work force
7
Cross Cultural Communication: Importance (contd.)
• Sharing of views and ideas
• Productivity and efficiency
• Team work
• Effective leadership
• Strategic planning
8
Results of Poor Cross Cultural Communication
Stage 1
• Misunderstanding
• Lack of co-operation
Stage 2
• Hostile work environment
• High employee turnover
• Poor productivity
Stage 3
• Loss of customers
• Declining revenue
9
Cross Cultural Communication: Barriers
• Language differences
• Social differences
• Religious beliefs
• High context vs. Low context
• Stereotyping
• Non-verbal differences
10
Barriers: High Context vs. Low Context
Approach • Directness
• Appraisal
• Importance of word
• Negotiation process
High Context
• Indirect
• Credibility through relationships
• Agreements founded on trust
• Slow negotiation
Low Context
• Direct
• Credibility through expertise
• Agreements by legal contract
• Efficient negotiation
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Barriers: Degree of Cultural Context
Japan
Latin Americans
& Arabs
Anglo French
Germans & North
Americans
Low Context
High Context
12
Barriers: Stereotype
Religion Race Gender
Regional
13
Barriers: Non Verbal
• In different culture different Gesture has different
meaning
• The customs and significance of Eye Contact vary
widely between cultures
Japan: Money
Afghanistan: Obscene
Canada: Ok
Russia: Zero
14
Barriers: Non Verbal (contd.)
• The Perception of Time differs cross culturally
• Different cultures handles Personal Space differently
15
Tips for Effective Cross Cultural
Communication
• Know yourself, your culture and your audience
• Be open to new ideas and appreciate cultural
differences
• Build trust through interactions
• Avoid using difficult idioms
• Pay attention to body language
• Be a learner
16
Tips for Effective Cross Cultural
Communication (contd.)
• Slow down and speak clearly
• Listen actively without interrupting the other
party
• Avoid misunderstandings and misinterpretations
• Show respect for each other
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Tips for Effective Cross Cultural
Communication (contd.)
• Observe but don’t interpret according to your own
culture –don’t form stereotypes
• Don’t assume you understand non-verbal signals
• Understand your own stereotypes and learn about
other cultures with openness
• Don’t take behavior personally even if it’s insulting in
your culture
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Conclusion
• Cross Cultural communication is challenging as well as exciting in today’s business world
• There are countless differences between cultures. Most important thing is to recognize them, respect them & understand them when necessary
• Maintain etiquette
• Mutual respect is the Key to successful cross cultural communication
• With recipient's culture in mind, we have to modify our communication accordingly
Awareness Recognition Adaptation Respect 19
Thank You!