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CROSS CUTTING ISSUES

BMM

SEMESTER I

Course Code COURSE CROSS CUTTING

ISSUE CROSS CUTTING ISSUE - Sub themes

UABMM101 EFFECTIVE

COMMUNICATION SKILL- I

Professional Ethics, Human values

Workplace communication and assertiveness skill, Life skill in decision

making

UABMM102 FUNDAMENTALS OF MASS

COMMUNICATION


Workplace communication and assertiveness skill, Life skill in decision

making

UABMM103 INTRODUCTION TO

COMPUTERS Professional Ethics, Human values

Professional Ethics, Human Values, Life skill in decision making

UABMM104 LANDMARK EVENTS IN

20TH CENTURY HISTORY

Professional Ethics, Human

values, Environment

Changing boundaries, Human Rights,

Humanitarian aid, Urbanization


SOCIOLOGY

Gender, Environment, Sustainability, Human

values

Gender equality, Social and Civil rights, Respect for race ethnicity and diverse

cultures, Urbanization and rural issues, Legal & economic rights, Gender

empowerment

UABMM105 INTRODUCTION TO ECONOMICS


values

Human rights, Professional ethics, Building cities, Sustainable development and

infrastructure funding

SEMESTER II



UABMM201 EFFECTIVE

COMMUNICATION SKILL -II


workplace communication and assertiveness skill, Life skill in decision

making

UABMM204 POLITICAL CONCEPTS &

INDIAN POILITICAL SYSTEM


values

Human values, Sustainable development, Social Justice and Equity issues, Good

governance, good development of national legislative frameworks,

UABMM206 PRINCIPLES OF MANAGEMENT

Professional Ethics,

Gender, Environment, Sustainability, Human values

Beneficiary accountability, Environmental

Impacts, Funding, Utilities, Organizational issues, Professional ethics, Gender mainstreaming, strategic action competency

UABMM205 PRINCIPLES OF

MARKETING

Professional Ethics, Gender, Environment,

Sustainability, Human values

urbanization and entrepreneurship building, role and participation of youth in

entrepreneurship and building cities, Equal opportunities

UABMM203 MEDIA PSYCHOLOGY

Gender, Environment,

Sustainability, Human values

Human values, Inclusion and exclusion,

gender stereotyping, diverse impact of media in increasing gender violence, people

from different and diverse sexual orientations


LITERATURE

Professional Ethics,

Gender, Human values

Professional Ethics, Human Values, Race

ethnicity and diverse cultures

SEMESTER III



UBMM304 INTRODUCTION TO MEDIA

STUDIES

Human Values, Gender Creating social awareness, globalization,

Human values, Stereotyping, Gender violence

UBMM301 INTRODUCTION TO CREATIVE WRITING

Human Values, Gender, Environment

Gender Discrimination, Gender Stereotyping, Human Values, Environment

UBMM305 UNDERSTANDING CINEMA

Gender, Sustainability Sustainable development, Gender equality,

Social, Economic, Legal and Civil rights, Respect for race ethnicity and diverse

cultures, Gender empowerment

UBMM303 INTRODUCTION TO PUBLIC

RELATIONS

Environment, Sustainability, Professional

Ethics

Environment sustainability, Professional Ethics, Critical thinking, Workplace

assertiveness and communication skill

UBMM302 INTRODUCTION TO

CULTURE STUDIES

Human Values, Gender, Environment

Gender equality, Social and Civil rights, Respect for race ethnicity and diverse

cultures, Urbanization and rural issues, economic rights, Gender empowerment

UBMM306 ADVANCED COMPUTERS Human Values,

Professional Ethics

Professional Ethics, Human Values, Human

rights, Life skill in decision making

SEMESTER IV


ISSUE CROSS CUTTING ISSUE-Sub themes

UBMM401 INTRODUCTION TO ADVERTISING

Human Values, Gender,

Professional Ethics, Sustainability

Human values, gender stereotyping, diverse

skill in decision making, advertisements & Human rights, Professional Ethics, Building

sustainable cities

UBMM402 INTRODUCTION TO JOURNALISM

Gender, Environment, Professional Ethics

Racial Discrimination, Equality- Race/ Religion/ Gender, human values,

Environment, Professional Ethics

UBMM403 PRINT PRODUCTION &

PHOTOGRAPHY

Professional ethics, Sustainable development,

Gender, Environment

Professional ethics, Sustainable

development, Gender equality, Environmental sustainability, Social,

Economic, Legal and Civil rights

UBMM404 RADIO & TELEVISION

Professional ethics, Sustainable development,

Gender equality, Environmental sustainability

Professional ethics, Sustainable development, Gender equality,

Environmental sustainability, Social, Economic, Legal and Civil rights,

Entrepreneurship building

UBMM405 MASS MEDIA RESEARCH Professional ethic, Human

values

Professional ethic, Human values, role of research in spreading Social awareness,

Critical thinking

UBMM406 ORGANIZATIONAL

BEHAVIOUR

Professional Ethics, Gender, Environment,

Sustainability

Beneficiary accountability, Environmental Impacts, Funding, Utilities, Professional

ethics, Gender mainstreaming, strategic action competency, role and participation of

youth in entrepreneurship and building

cities

SEMESTER V (Advertising)



UABMMA505 ADVERTISING IN

CONTEMPORARY SOCIETY

Professional Ethics, Human Values, Gender

Discrimination

Professional ethics, human values, Social awareness, needs of the Society, problems

and Issues that affect the society and the role of media, gender discrimination,

stereotyping, Consumer rights, Media rights

UABMMA501 COPYWRITING

Professional Ethics, Human right

Professional Ethics, Human rights, Consumer Rights, Advertising rights, Legal

issues, Human values, Rights of the marginalized, Economic values and rights,

Media rights

UABMMA506 ADVERTISING DESIGN

Professional Ethics, Human right

Design Ethics, Beneficiary communication and accountability, Personal and

Professional Ethics, Human values, Consumer awareness

UABMMA503 CONSUMER BEHAVIOUR


right, Environment Sustainability

Environment sustainability, Professional

Ethics, Consumer rights, Human values, Social Awareness, Economic values and

rights

UABMMA502 MEDIA PLANNING &

BUYING

Professional Ethics, Human right, Environment

Sustainability

Professional Ethics, Economic cost cutting methods, Organizational Sustainability,

consumer costing and budgeting, issues of funding

UABMMA504 BRAND BUILDING Advertising & Marketing ethics, Social

awareness, Human rights, Human values

SEMESTER V (Journalism)



UABMMJ501 REPORTING

Human Rights, Professional Ethics, Human values,

Environment sustainability, Gender discrimination

Human Rights, Professional Ethics, Media ethics, Human values, Environment

sustainability, Rights of the marginalized, Gender stereotyping & discrimination,

UABMMJ502 EDITING

Human Rights, Professional

Ethics, Human values, Environment sustainability

Human Rights, Professional Ethics, Media

ethics, Human values, Environment sustainability

UABMMJ503 JOURNALISM AND PUBLIC

OPINION


Ethics, Human values, Environment sustainability,

Gender discrimination

Professional ethics, social responsibility,

diversities, biases, Human values, Stereotyping, gender violence

UABMMJ504 FEATURES AND OPINION Human values, Environment

Human values, Environment

UABMMJ505 INDIAN REGIONAL

JOURNALISM

Human values, Environment Sustainability

Human values. Diverse culture, Building cities, Economic viability, Development,

Women's right, peasant movements, Freedom and anti-colonialism

UABMMJ506

NEWSPAPER AND

MAGAZINE MAKING (PROJECT PAPER)



Environment sustainability, Professional

Ethics, Organizational ethics, Economic viability, Social issues

SEMESTER VI (Advertising)



UABMMA604 ADVERTISING &

MARKETING RESEARCH Professional Ethics Design and sub-types in real life,

Professional Ethics, Self-awareness

UABMMA605 LEGAL ENVIRONMENT &

ADVERTISING ETHICS


Sustainability, Gender discrimination

Human Rights, Professional Ethics, Media ethics, Legal rights and issues

UABMMA601 FINANCIAL MANAGEMENT

FOR MARKETING & ADVERTISING



Professional Ethics, Business Ethics,

Organizational Sustainability, Environment sustainability, Economic cost cutting issues, consumer costing and budgeting, issues of

funding

UABMMA603 AGENCY MANAGEMENT



Human Rights, Human Values, Professional

Ethics, Organizational sustainability, Business Ethics, Entrepreneurship ethics, issues of funding

UABMMA602 DIRECT MARKETING Professional Ethics, Human right

Social Awareness, Consumer awareness, Human rights, human values, professional

ethics

UABMMA606 CONTEMPORARY ISSUES


Environment Sustainability, Ethics, Behavioral Change, Social awareness,

Rights of the marginalized, Urbanization, Disaster Risk Reduction, gender

discrimination, stereotyping

UABMMA607 DIGITAL MEDIA Sustainability, Gender Discrimination,

Environment Sustainability

Trafficking, Farmers Rights, Migration, Biodiversity, Gender based violence

Environment sustainability, Media Ethics

SEMESTER VI (Journalism)



UABMMJ605 NEWS MEDIA

MANAGEMENT



Gender

Environmental Impacts, Funding, Utilities,

Professional ethics, Gender mainstreaming, strategic action competency, role and

participation of youth in entrepreneurship and building cities

UABMMJ603 BROADCAST JOURNALISM Professional Ethics Professional ethics, social responsibility,

diversities, biases

UABMMJ604 BUSINESS & MAGAZINE

JOURNALISM

Professional Ethics, Environment sustainability

Professional Ethics, Economic cost cutting methods, Organizational Sustainability,

consumer costing and budgeting, issues of funding

UABMMJ602 INTERNET & ISSUES IN THE

GLOBAL MEDIA

Human Values Equality- Country/ Race, Human Values

UABMMJ601 PRESS LAWS & ETHICS

Human Rights, Professional Ethics, Human values,

Environment sustainability, Gender discrimination

Human Rights, Professional Ethics, Media ethics, Legal rights, Human values,

Environment sustainability, Rights of the marginalized, Gender stereotyping &

discrimination, Trafficking of children

UABMMJ606 CONTEMPORARY ISSUES


Sustainability, Gender Discrimination

Environment Sustainability, Ethics, Behavioral Change, Social awareness,

Rights of the marginalized, Urbanization, Disaster Risk Reduction, gender

discrimination, stereotyping, Trafficking, Farmers Suicide, Migration, Biodiversity,

Gender based violence

UABMMJ607 DIGITAL MEDIA Environment Sustainability Environment sustainability, Media Ethics


BMS

SEMESTER I

Course Code COURSE CROSS CUTTING ISSUE CROSS CUTTING ISSUE - Sub themes

UBMSFSI.1 Introduction to Financial

Accounts Professional ethics

Accounting principles, International Financial Reporting

Standards, Accounting in Computerized Environment

UBMSFSI.2 Business Law Human values and

Professional ethics,

Essential elements of Contract; Agreement and Contract – Capacity to Contract, free consent, consideration, lawful

objects/ consideration, Breach of contract, Consumer Protection Act, 1986,Intellectual Property Rights (IPR)

UBMSFSI.3 Business Statistics Professional skill & ethics,

Relevance of Data(Current Scenario), Type of

data(Primary & Secondary), Primary(Census vs Samples, Measures Of Central Tendency, Probability and Decision

Theory

UBMSFSI.4 Business Communication - I Human values and

Professional ethics

Feedback Emergence of Communication as a key concept in the Corporate and Global world Impact of technological

advancements on Communication, Characteristics of Verbal Communication Characteristics of Non-verbal

Communication, Business Etiquette, Personal Integrity at the workplace, Business Ethics and media, Computer

Ethics, Corporate Social Responsibility

UBMSFSI.5 Foundation Course - I Human values, Indian cultural values, women and

gender and human rights

Understand the multi-cultural diversity of Indian society through its demographic composition, Appreciate the

inequalities faced by people with disabilities and understand the issues of people with physical and mental

disabilities, Role and significance of women in politics, Fundamental Duties of the Indian Citizen

UBMSFSI.6 Foundation of Human Skills Human values, gender and Environmental

sustainability

Understanding of Human Nature, Group Behaviour, Creative problem solving, Organisational Change,

Creativity and Development and Work Stress

UBMSFSI.7 Business Economics-I Human values, Professional

ethics and sustainability

Demand Function, Demand estimation and forecasting, Supply and Production Decisions and Cost of Production,

Perfect competition and Monopoly and Pricing and Output Decisions under Imperfect Competition

SEMESTER II


UBMSFSII.1 Principles of Marketing Professional ethics and gender equity and

sustainability

Social relationship, Holistic marketing, Macro

environment, Consumer Behaviour, New trends in marketing – E-marketing , Internet marketing and

marketing using Social network, Social marketing/ Relationship marketing

UBMSFSII.2 Industrial Law Human values and Professional ethics , labour

laws, work ethics

Laws Related to Industrial Relations and Industrial

Disputes, Employers liability for compensation (S-3 to 13), Rules as to Compensation (Sec 4 to Sec 9) (14 A &

17), Social Legislation,

UBMSFSII.3 Business Mathematics Professional skill & ethics,

Elementary Financial Mathematics, Solving a system of linear equations using Cramer’s rule, Rules of derivatives,

Application of Derivatives, Numerical Analysis [Interpolation]

UBMSFSII.4 Business Communication -

II

Human values and

Professional ethics

Presentation Skills, Group Communication, Business

Correspondence, Language and Writing Skills

UBMSFSII.5 Foundation Course - Value

Education and Soft Skill - II

Human skills, Professional

ethics and work ethics

Globalisation and Indian Society, ; Human Rights constituents with special reference to Fundamental Rights

stated in the Constitution, Importance of Environment Studies in the current developmental context;

Understanding concepts of Environment, Conflict‐

resolution and efforts towards building peace and harmony in society

UBMSFSII.6 Business Environment Professional ethics, Work Diversity and sustainability

Introduction to Macro Components: Demographic,

Natural, Political, Social, Cultural, Economic, Technological, International and Legal), Political and

Legal environment, Social and Cultural Environment, Technological environment and Competitive Environment,

Challenges faced by International Business and Investment Opportunities for Indian Industry

UBMSFSII.7 Principles of Management Human values, Professional ethics, gender equity and

sustainability

Role & Skills of effective managers, functions of

Management-Planning and Decision Making, Organising, Directing, Leadership, Co-ordination and Controlling,

Green Management & CSR

SEMESTER III


Group A: Finance Electives

UBMSFSIII.6 Basics of Financial Services Professional ethics and sustainability

Regulatory Framework of Indian Financial System(Overview of SEBI and RBI-Role and Importance

as regulators), Need And Emergence of Development Financial Institutions In India, Function of Development

Banks, Purpose & Need of Insurance

UBMSFSIII.7 Corporate Finance Professional ethics and

sustainability

Introduction to ownership securities, Capital Structure and Leverage, Importance of Risk and Return analysis in

Corporate Finance, Foreign capital and collaborations, Foreign direct Investment (FDI), Emerging trends in FDI,

Global Depositary Receipts, Policy development, Capital flows and Equity Debt, Brief introduction & sources of short term Finance Bank Overdraft, Cash Credit, Factoring

Group B: Marketing Electives

UBMSFSIII.8 Consumer Behaviour Human values and Professional ethics

Nature of personality, Personality Traits and it’s Marketing significance, Product personality and brand

personification, Learning - Theory, Nature of Consumer Attitudes, Consumer Attitude, Learning - Theory, Nature

of Consumer Attitudes, Consumer Attitude, Cultural Influences on Consumer Behaviour

UBMSFSIV.8 Integrated Marketing Communication

Human values and Professional ethics

Promotional Tools for IMC, IMC planning process, Role

of IMC in Marketing, Communication process, Traditional and alternative Response Hierarchy Models,

Public Relations and Publicity, Ethics and Marketing communication, Current Trends in IMC

Group C: Human Resource Electives

UBMSFSIII.10 Recruitment & Selection Human values and

Professional ethics

Preparing Bio-data and C.V., Social and Soft Skills –

Group Discussion &Personal Interview, Video and Tele Conferencing Skills, Presentation and Negotiation Skills,

Aesthetic Skills, Exit, Presentation and Negotiation Skills, Aesthetic Skills, Etiquettes-Different Types and Quitting

Techniques.

UBMSFSIII.11 Organization Behavior and

HRM

Human values and

Professional ethics

Importance of Organizational Behaviour-Cross Cultural Dynamics, Creating Ethical Organizational Culture&

Climate, Individual and Group Behaviour, Managing Communication: Conflict management techniques, Time

management strategies

Core Courses (CC)

UBMSFSIII.1 Information Technology in

Business Management - I

Professional and work


Management Information System(MIS), Decision Support

Systems (DSS), Executive Information System(EIS), Knowledge based system, Expert system, Office Automation using MS Office, Creating a presentation

with a script. Presenting in different views, Inserting

Pictures, Videos, Creating animation effects on them, Slide Transitions, Timed Presentations, Rehearsal of

presentation, E-Security Systems, Email, Internet and its Applications

UBMSFSIII.3

Business Planning and

Entrepreneurial

Management

Human values and

Professional ethics and Environmental

sustainability

Foundations of Entrepreneurship Development, External

Influences on Entrepreneurship Development, development and problems faced by Women

Entrepreneurs, Development of Women Entrepreneurs with reference to Self Help Group, Entrepreneur Project

Development &Business Plan, Institutional support to an Entrepreneur, New trends in entrepreneurship

UBMSFSIII.4 Accounting for Managerial

Decisions Professional ethics

Analysis and Interpretation of Financial statement, Ratio

analysis and Interpretation, Preparation of cash flow statement(AccountingStandard-3(revised),

UBMSFSIII.5 Strategic Management Professional ethics,

business Environment sustainability

Environment Analysis and Scanning(SWOT ), Business

Level Strategy(Cost Leadership), Change Management– Elementary Concept, Strategic Evaluation & Control

UBMSFSIII.2 Environment Management

Human values and

Professional ethics and Environmental

sustainability

Environmental Degradation, Waste Management, Disaster

Management, Sustainability and role of business, Carbon Bank, Environmental Auditing, Innovations in Business-

Innovative Business Models

SEMESTER IV

Course Code COURSE CROSS CUTTING ISSUE CROSS CUTTING ISSUE-Sub themes


UBMSFSIV.7 Corporate Restructuring Professional ethics and

sustainability

Planning, Formulation and Execution of Various Restructuring Strategies, Important Aspects to be

considered while Planning or Implementing Corporate Restructuring Strategies, Accounting of External

Reconstruction (Amalgamation/ Mergers/ Takeovers and

Absorption), Change in External Aspects on Reorganization - Engagement with Statutory Authorities,

Revised ISO Certification and Similar Other Certifications, Revisiting past Government approvals,

decisions and other contracts

UBMSFSIV.6 Auditing Professional ethics and

sustainability

Errors & Frauds, Errors & Frauds , Audit Planning, Procedures and Documentation , Test Check

Internal Control, Auditing Techniques: Vouching &Verification

Group B: Marketing Electives

UBMSFSIII.9 Product Innovations

Management

Human values and

Professional ethics

Thinking Tools for Innovations, Left and right brain

thinking; Creative thinking; Traditional V/S Creative thinking; Intuition; Introduction to creativity; Process of

creativity; Creativity methods, Climate and culture for innovations, Product innovations, Process Innovations and

Innovations Diffusion

UBMSFSIV.9 Rural Marketing Human values and Gender equity Professional ethics

Rural Market in India-Size & Scope, Rural development as a core area, Efforts put for Rural development by

government, Problems of rural market, Constraints in Rural Marketing and Strategies to overcome constraints,

Rural Infrastructure -Rural Housing, Electrification, Roads, Challenges in Rural Communication,

Developing Effective Communication, Rural Media- Mass media, Non-Conventional Media, Personalized

media


UBMSFSIV.10 Human Resource Planning

& Information System Human values and Professional ethics

Requirements for Effective HR Planning, Barriers in Effective Implementation of HRP and Ways to Overcome

Them, HR Policy, Job Analysis, Recruitment and

Selection, Data Information Needs for HR Manager, HRP as Tool to Enhance Organizational Productivity

UBMSFSIV.11 Training & Development in

HRM Human values and Professional ethics

Assessment of Training Needs, Methods & Process of

Needs Assessment, Overview of development– concept, scope, importance & need and features, Human

Performance Improvement, Counselling techniques with reference to development employees, society and

organization, Career development– Career development cycle, model for planned self-development, succession

planning

Core Courses (CC)

UBMSFSIV.4 Business Research Methods

Human values and

Professional ethics and Environmental sustainability

Stages in research process, Characteristics of Good Research, Essentials of a good research design, Areas /

Scope of research design, Interpretation of data-Essentials, importance and Significance of processing data, Report

writing, Ethics and research, Objectivity, Confidentiality and anonymity in Research, Plagiarism, Characteristics of

Good Research

UBMSFSIV.3 Business Economics-II

Human values, Professional

ethics and business Environment sustainability

Introduction to Macroeconomic Data and Theory, Money, Inflation and Monetary Policy, Role of a

Government, Instruments of Fiscal policy , Union budget, Foreign Investment, Balance of Payments, Foreign

Exchange and foreign exchange market

UBMSFSIV.5 Production & Total Quality

Management

Professional ethics, business Environment

sustainability

Product Development, Classification and Product Design, Importance–Inventory Control Techniques ABC, VED,

FSN, GOLF, XYZ, SOS, HML, Importance Of Quality Management, factors affecting quality; TQM– concept and

importance, Cost of Quality, Philosophies and Approaches To Quality: Edward Deming, J. Juran , Kaizen , P.

Crosby’s philosophy, Quality Improvement Strategies &Certifications

UBMSFSIV.2 Ethics & Governance

Human values and Professional ethics and Environmental

sustainability

Purpose and Scope of Business Ethics Towards Society and Stakeholders, Role of Government in Ensuring

Business Ethics, Principles of Business Ethics, 3 Cs of Business Ethics – Compliance, Contribution and Consequences, Myths about Business Ethics, Ethical

Performance in Businesses in India, Ethics in Marketing, Finance and HRM, Corporate Governance, Corporate

Social Responsibility (CSR)

UBMSFSIV.1 Information Technology in Business Management-II

Professional and work ethics and sustainability

Structure of MIS, Reasons for failure, understanding major Functional Systems, Decision support system, ERP/E-

SCM/E-CRM, Major Trends in e-SCM, Case studies ERP/SCM/CRM, Introduction to Data base and Data

warehouse, BPO to KPO, Outsourcing in Cloud Environment,

SEMESTER V



46003 Investment Analysis&

Portfolio Management

Professional ethics and

sustainability

Criteria for Investment, Types of Investors, Factors

Influencing Selection of Investment Alternatives, Concepts of Investment Banks its Role and Functions

46009 Wealth Management Professional ethics and sustainability

Scope of WM, Components of WM, Process of WM, WM Needs & Expectation of Clients, Code of Ethics for Wealth Manager, Basic Principles of Insurance, Tax and

Estate Planning

46015 Risk Management Professional ethics and

sustainability

Risk Process, Risk Organization, Key Risks –Interest,

Market, Credit, Currency, Liquidity, Legal, Operational,

Risk Process, Risk Organization, Key Risks –Interest, Market, Credit, Currency, Liquidity, Legal, Operational,

Principles of Risk, Risk Governance, Players of Insurance Business, Claim Management

46018 Direct Taxes Professional ethics and

sustainability

Definitions and Residential Status, Computation of Total

Income and Taxable Income of Individuals

Group B:Marketing Electives Semester V

46004 Services Marketing Human values, Professional ethics and Sustainability

Type of Contact-High Contact services and low contact

services, Benchmarking, Service Delivery, Unethical Practices in Service Sector, Sensitive to customers

reluctance to change

46007 E-Commerce & Digital

Marketing Human values, Professional ethics and Sustainability

Ecommerce Environmental Factors, Impact of E-Commerce on Business, Ecommerce in India, Trends in E-

Commerce in Various Sectors: Retail, Banking, Tourism, Government, Education, Issues Relating to Privacy and

Security in E-Business,E-Commerce Laws, Latest developments and Strategies in Digital Marketing

46010 Sales & Distribution

Management


ethics and Sustainability

Interface of Sales with Other Management Functions,

Qualities of a Sales Manager, Integration of Marketing, Sales and Distribution, Market Analysis, Selling Skills –

Communication Skill, Listening Skill, Trust Building Skill, Negotiation Skill, Problem Solving Skill, Conflict

Management Skill, Factors Affecting Effective Management Of Distribution Channels, Ethics in Sales Management, New Trends in Sales and Distribution

Management

46019 Strategic Marketing

Management Human values, Professional ethics and Sustainability

marketing as an art, science and business discipline,

marketing as a value creation process, Strategic decisions, Creating Customer Value through Positioning, Brand Tactics,


46005

Finance for HR

Professionals & Compensation Management

Human values, Professional ethics and Sustainability

Compensation Plans and HR Professionals, Compensation

to Special Groups and Recent Trends, Legal and Ethical issues in Compensation

46008 Strategic Human Resource

Management & HR Policies

Human values, Professional ethics and Sustainability

Role of HR Professionals, HR Environment –

Environmental trends and HR Challenges, Linking SHRM and Business Performance, Human Resource Policies,

Human Capital Management

46011 Performance Management

& Career Planning



Pre-Requisites of Performance Management, Linkage of Performance Management with other HR functions,

Performance Management and Performance Appraisal, Best Practices in Performance Management, Future of

Performance Management. Role of Technology in Performance Management, Ethics, Under Performance and Key Issues in Performance Management

46014 Industrial Relations Human values, Professional


Characteristics of a good Industrial Relations System/Principles of a good IR/Essentials of good IR,

Employee Discipline, Grievance Handling, Industrial Relations Related Laws in India

Core Courses

46001 Logistics & Supply Chain

Management

Professional and work


Reverse Logistics and Green Logistics, Changing

Logistics Environment, Principles of Materials Handling, Systems of Materials Handling, Role of Information

Technology in Logistics and Supply Chain Management, Logistical Information System, Principles of Logistical

Information System, Logistics in the Global Environment

Ability Enhancement Course

46002 Corporate Communication

& Public Relations

Human values, Professional ethics, gender equity and

Relevance of Corporate Communication in Contemporary Scenario, Ethics and Law in Corporate Communication,

Public Relations Environment: Introduction, Social and

Environmental sustainability

Cultural Issues, Economic Issues, Political Issues, Legal Issues, Functions of Corporate Communication and Public

Relations

SEMESTER VI



86002 International Finance Professional ethics and sustainability

Scope of International Finance, Globalization of the World

Economy, Goals of International Finance, The Emerging Challenges in International Finance, Foreign Exchange

Risk, Appraisal & Tax Management

86005 Innovative Financial

Services

Professional ethics and

sustainability

Characteristics, Financial Service Market, Financial Service Market Constituents, Growth of Financial Services

in India, Problems in Financial Services Sector, Banking and Non-Banking Companies, Regulatory Framework,

Housing Finance, Consumer Protection, Credit Rating

86008 Project Management Professional ethics and

sustainability

Analyzing Project Feasibility, Budgeting, Cost & Risk Estimation in Project Management, Cost Benefit Analysis

in Projects, Project Termination & Solving Project Management Problems

86011 Strategic Financial Management

Professional ethics and sustainability

Decision Tree Analysis, Construction of Decision Tree, Shareholder Value and Corporate Governance/Corporate Restructuring, Financial Management in Banking Sector

and Working Capital Financing

Group B:Marketing Electives

86003 Brand Management Human values, Professional ethics and Sustainability

Planning and Implementing Brand Marketing Programs,

Measuring and Interpreting Brand Performance, Growing and Sustaining Brand Equity

86006 Retail Management Human values, Professional


Emerging Trends in Retailing, Customer Retention

Approaches: Frequent Shopper Programme, Special

Customer Services, Personalization, Community, HRM in Retail, Managing and Sustaining Retail

86009 International Marketing Human values, Professional ethics and Sustainability

Challenges of International Marketing, Difference between

Domestic and International Marketing, International Marketing Environment and Marketing Research,

Developments in International Marketing

86012 Media Planning &

Management



Role of Media in Business, Media Planning Process, Impact of Marketing Objectives, Challenges of Media

Planning, Organization Structure of Media Company, Regulatory Framework and Legal Aspects in Media

Planning, Developments in International Marketing


86004 HRM in Global Perspective Human values, Professional


Reasons for Emergency of IHRM, Significance of IHRM

in International Business, Qualities of Global Managers, Cross Cultural Management, Managing Diversity in

Workforce, Dealing with Cultural Shock, Global HRM Functions, International HRM Trends and Challenges

86007 Organizational

Development Human values and Professional ethics

Relevance of Organizational Development for Managers,

OD- HRD Interface, Participation of Top Management in OD, OD Practitioner – Meaning, Role of OD Practitioner,

Competencies of an OD Practitioner, Ethics in OD – Meaning, Factors Influencing Ethical Judgement, Ethical

Guidelines for OD Professionals, Values in OD – Meaning, Professional Values, Value Conflict and Dilemma

86010 HRM in Service Sector

Management Human values, Professional ethics and Sustainability

Classification of Services: End User, Degree of Tangibility, People Based Services, Expertise Required,

Orientation Towards Profit, By Location, Service Culture in Organization – Meaning, Developing Service Culture in Organization, Relationship Marketing – Importance in

Service Sector Organizations, Six Market Model, Service Encounter and Moment of Truth, Managing Human

Element in Service Sector, HRP Evaluation, Attrition, Retention & Globalization

86016 Human Resource

Accounting & Audit Human values, Professional


Historical Development of Human Resource Accounting,

Cost of Human Resource, Human Resource Accounting Practices in India, Principles of Effective HR Auditing,

HR Audit for Legal Compliance and Safe Business Practices

Core Courses

86001 Operation Research Professional and work


Linear Programming - Introduction and Formulation,

Network Analysis

Ability Enhancement Course

UBMSFSVI.20 Project Work II


ethics, gender equity and Environmental

sustainability

Project Work II


B.SC. (HOSPITALITY STUDIES)

SEMESTER I

Course Code COURSE CROSS CUTTING ISSUE

USHO101 Food Production & Patisserie- I Human values and Gender equity Professional ethics

USHO102 Food & Beverage Service – I Professional ethics

USHO103 Front office – I Human values and Professional ethics

USHO104 Housekeeping – I Work Diversity & Sustainability, Professional Ethics

USHO106 Communication Skills Professional Ethics

USHO108 Food Safety & Nutrition Healthy living, Lifestyle issues, sustainability

SEMESTER II


USHO201 Food Production & Patisserie – II Healthy living, Lifestyle issues, sustainability

USHO202 Food & Beverage Service – II Professional Skills and Ethics

USHO203 Front office – II Human values and Gender equity Professional ethics

USHO204 Housekeeping – II Human values and Gender equity Professional ethics, Human Skills

USHO206 Communication Skills Human skills, Professional ethics and work ethics

USHO207 Principles of Accountancy Work Ethics

SEMESTER III


USHO301 Food Production & Patisserie – III Indian Cultural Values

USHO302 Food & Beverage Service – III Work diversity and Sustainability

USHO303 Front office – III Work Diversity

USHO304 Housekeeping – III Professional Ethics

USHO306 Hotel Accountancy and Cost Control Professional and work ethics

USHO307 Hospitality Law & Human Resource

Management Human values and Professional ethics

SEMESTER IV


USHO401 Industrial Training for all core Departments Professional and work ethics and sustainability

SEMESTER V


USHO501 Food Production & Patisserie – V Labour Laws

USHO502 Food & Beverage Service – V Business Environment Sustainability & Gender Equity

USHO503 Front office – V Professional skill

USHO504 Housekeeping – V Professional and work ethics

USHO506 Corporate English Professional and work ethics

USHO507 Environmental and Sustainable Tourism Environment Sustainability

SEMESTER VI


USHO601 Organizational Behavior Human values and Gender equity Professional ethics

USHO602 Strategic Management Labour Laws

USHO603 Event Planning, Marketing, & Management Professional and work ethics and Gender Equity

USHO604 Core Elective course (any two)

USHO64A Advanced Food Production Business Environment Sustainability

USH064B Advanced Food & Beverage Operations

management Human values and Gender equity Professional ethics

USHO64C Advanced Housekeeping Professional and work ethics, Work Diversity & Sustainability

USHO64D Advanced Front Office Cultural values, women and gender and human rights

Allied Elective

USHO635 Services Marketing Cultural values, Gender and Human rights, Professional Ethics

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