cross media design scenarios: smartphones and tablets, a workshop at isia design florence
DESCRIPTION
On March 21st 2011, Art is Open Source held a lesson on the theme:"Cross Media design scenarios: smartphones and tablets"The workshop engaged the problems, approaches, methodologies and processes that designers can use in imagining, designing and implementing cross media design products.Some energies were used to describe really interesting scenarios that allow using cross media design to implement solutions that are useful not only for business, but also for society, the environment and the cultural ecosystem, promoting a more tolerant, multicultural, sustainable take on the world.These are the slides that have been used in the workshop, complete with a full end-to-end example of the creation of a location based application for iPhone/iPad.You can find all the info here at Art is Open Source:http://wp.me/pnaKK-kIThere is also a ZIP archive of the full XCODE project used in class:http://www.artisopensource.net/isia.zipPlatforms used:XCODE with iPhone SDK 4.3 http://developer.apple.comPhonegap http://www.phonegap.com/jQuery http://www.jquery.comGoogle Maps API v3 http://code.google.com/apis/maps/documentation/javascript/TRANSCRIPT
CHI SONO?
Salvatore Iaconesi
Art is Open Source
FakePress
La Sapienza
LPM
Altro
COSA FAREMOOGGI
scenario tecnologie
casi di studio
esempio
I RISULTATI
visione di mercato
conoscenza delle tecnologie di riferimento
ruolo del designer
esempio completo
COMINCIAMO!
In Taiwan, there are more cellphones than people. About 7% of all mobile data goes to movie information. And Google owns nearly 100% of the mobile search market
PIU' di 5 MILIARDI
SMARTPHONES&
TABLETS
TECNOLOGIE DI RIFERIMENTO
SMARTPHONES
TABLETS
SMARTPHONES
TABLETSand ebook readers
PUNTI CHIAVE:
Smartphone e tablets are the near future
Mobile phones crush specialists (video cameras, mp3 players...)
Extensibility and Opennes
Consumption vs Creation
Utility & Entertainment
AND TABLETS?
Tablets vs Readers
IL MERCATODELLE
APPLICAZIONI
COSA C'E' SUL MERCATO, COSA FUNZIONA,
COSA CI SARA' TRA BREVE
App Store Stats Summary
Count of Active Applications in the App Store
Total Active Apps (currently available for download): 365,421
Total Inactive Apps (no longer available for download): 78,195
Total Apps Seen in US App Store: 443,616
Number of Active Publishers in the US App Store: 76,331
Count of Application Submissions
This Month (Games): 2,108 ( 117 / day )
This Month (Non-Games): 10,395 ( 578 / day )
This Month (Total): 12,503 ( 695 / day )
Application Approval Delay
February, 2011: Maximum delay 39 days, average delay 6.19 days.
Application Price Distribution
Current Average App Price: $4.16
Current Average Game Price: $1.67
Current Average Overall Price: $2.46
Application Category Distribution
Most Popular Categories
1 - Books (57264 active)
2 - Games (53249 active)
3 - Entertainment (39990 active)
4 - Education (30270 active)
5 - Lifestyle (26522 active)
AN INTERESTING SLIDESHOWBy PinchMedia
http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media?type=presentation
SOME SALE STATS EXPOSEDBy TechCrunch
http://techcrunch.com/2010/05/16/iphone-app-sales-exposed/
A CASE STUDY IN SALESBy MarkJ
http://www.markj.net/iphone-hit-tennis-sales-stats-marketing/
STATISTICS
In App Store, paid applications in the Top Overall, Games, Business and Entertainment
categories stay in these categories for 27, 39, 59 and 38 days on average, respectively.
Free apps stay in the Top 100 for a significantly shorter time in the Top Overall, Games
and Business categories, with 19, 21 and 39 days on average, respectively.
The majority of paid apps that have been in the Top 100 between November 2009 and
April 2010 fall into the Games and Entertainment categories.
The paid apps that have been in the top five for the longest period of time are
Doodle Jump (140 days), RedLaser (73 days) and Skee-Ball (68 days).
STATISTICS
The biggest driver of paid app sales on the iPhone & Android is try-before-you-buy – 54% of Android users, 52% of iPhone users and 70% of iPod Touch users all cited liking the free version and upgrading to the paid version‖ as a reason for buying paid apps.
AdMob estimates the size of the monthly iPhone paid app market as $125m, with the iPod Touch market adding another $73m. The Android market in comparison is just $5m per month.
STATISTICS
62% find apps by searching for a specific type of app, 60% browse through the App Store charts, 40% receive word of mouth recommendations, 20% see ads in other apps, while 19% read about apps in the press or on blogs.
93% of iPhone users download iPhone Applications directly on their phone. Only 7% of users download via iTunes and upload to the phone.
http://www.doxtop.com/browse/e5ab3c6b/apple-ipad-trends-and-statistics.aspx
EXAMPLE OF STATS REPOST
http://adwhirl.files.wordpress.com/2009/06/adwhirl_discovery.pdf
INFO ON HOW TO GET APP FEATURED
Doodle Jump3 million sales
Angry Bird4 million salesIn 5 months
Camera Plus$ 275.000 in the first month
Rolando700.000 download (at $ 9.99)
Pages300.000 download (at $ 9.99)
GoodReader250.000 download (at $ 2.99)
Numbers200.000 download (at $ 9.99)
Angry Birds HD180.000 download (at $ 4.99)
Keynote150.000 download (at $ 9.99)
Glee130.000 download (at $ 0.99)
WolframAlpha120.000 download (at $ 1.99)
Pinball HD120.000 download (at $ 0.99)
Friendly110.000 download (at $ 0.99)
iMockups for iPad$ 6.000.000 ($ 9.99 at a time)
INNOVAZIONE
I PRINCIPALI SCENARI INNOVATIVI ELE SUGGESTIONI PIU'
INTERESSANTI
Physical interfacesdo better what you did without the pad
Publishingnew life for publishing
Augmented RealityInfo over the things of your daily life
BusinessNew views and interactions on business processes
HealthYour doctor, your body, your medicines...
LuxuryA $ 20.000 iPad? yes!
NEW FORMS OF CITIZENSHIP
MORE AWARENESS
NEW FORMS OF EXPRESSION
NEW FORMS OF COMMUNICATION
IL DESIGNER
COME E' FATTO E COME CAMBIAIL LAVORO DEL DESIGNER CON LE
APP
EXPERIENCES
MULTI-DISCIPLINARIETY
SOCIAL
WORLD ISSUES
INNOVATE
BUSINESS MODELS
REMIX! RECONTEXTUALIZE! REINVENT!
TECNOLOGIEPER DESIGNER
COME LAVORARE SU SMARTPHONE ETABLET, DAL PUNTO DI VISTA DEL
DESIGNER
http://www.appcelerator.com
Titanium makes cross-platform native application development easy.
A free and open source application development platform, Titanium lets you create native mobile, tablet and desktop application experiences using existing web skills like Javascript, HTML, CSS, Python, Ruby, and PHP. Learn More.
http://www.phonegap.com/
http://www.sencha.com/products/touch/
Sencha Touch allows you to develop mobile web apps that look and feel native on iPhone and Android touch devices.
http://www.nsbasic.com/app/
NS Basic/App Studio
is a complete, powerful development environment. Create your app on your desktop, then download to your device and run.
http://www.appml.org/
appML is an HTML extension specifically designed for web-based apps.
Native-like applications for smartphones, tablets and desktopsUnify was built to improve the development efficiency of apps for smartphones. Currently it supports smartphones based on the platforms iOS, Android and WebOS. There is support for desktop operating systems like Windows or Mac OS as well. Support for tablet devices is planned for the next year.
http://unify.github.com/unify/
ED ORA:REALIZZIAMOUN PROTOTIPO
USIAMO PHONEGAP, UNA DELLE TECNOLOGIEANALIZZATE, PER REALIZZARE UN PROTOTIPO
DA XCODE:
NEW PROJECT--> PHONE-GAP BASED APPLICATION
<div id="map_canvas" style="width:100%; height:100%">
</div>
<style type="text/css">html { height: 100% }body { height: 100%; margin: 0px; padding: 0px }#map_canvas { height: 100% }
</style>
<script type="text/javascript"src="http://maps.google.com/maps/api/js?sensor=true">
</script>
<script type="text/javascript">var map;function initialize() {
var latlng = new google.maps.LatLng(0, 0);var myOptions = {
zoom: 8,center: latlng,mapTypeId: google.maps.MapTypeId.ROADMAP
};map = new google.maps.Map(
document.getElementById("map_canvas"),myOptions
);}
</script>
function run() {initialize();var win = function(position) {
var coords = position.coords; var latlng2 = new google.maps.LatLng(
coords.latitude, coords.longitude);map.panTo( latlng2 );
};var fail = function(e) {
alert('Can\'t retrieve position.\nError: ' + e);};navigator.geolocation.getCurrentPosition(win, fail);
}
function onDeviceReady(){
run();}
var marker = new google.maps.Marker({position: latlng2, map: map, title:"I am here!"
});
var contenuto = "<h1>Sono Qui!</h1>";var infowindow = new google.maps.InfoWindow({
content: contenuto});
google.maps.event.addListener(marker, 'click', function() {
infowindow.open(map,marker);}
);
<script type="text/javascript" charset="utf-8" src="http://ajax.googleapis.com/ajax/libs/jquery/1.5.1/jquery.min.js"
></script>
var markers = {};function addMarker(tweet, position) {
position = tweet.geo ? tweet.geo.coordinates: null;if (!position && tweet.location) {
var L = String(tweet.location).split(':')[1] || tweet.location;position = L.split(',');
}if (position) {markers[tweet.from_user_id] =
new google.maps.Marker({map: map,title: tweet.from_user,position:
new google.maps.LatLng(position[0], position[1])});
}};
function getTweets(coords){$.getJSON(
'http://search.twitter.com/search.json',{ geocode: coords.latitude + ',' + coords.longitude + ',' + '5mi',
rpp: 30 },function(data) {
if (data && data.results && !!data.results.length) {data = data.results;for (var i = 0, ln = data.length; i < ln; i++) {
var tweet = data[i];if (tweet.geo && tweet.geo.coordinates) {
var position = new google.maps.LatLng(
tweet.geo.coordinates[0], tweet.geo.coordinates[1]);
addMarker(tweet, position);}
}} else {
alert('No Results Available');}
});
}
getTweets(coords);