Cross Promote Cross Promote Using Social MediaUsing Social Media

Cross Promotion ToolsCross Promotion Tools

• Company Company Web siteWeb site

• Other sitesOther sites

• BlogsBlogs

• AlertsAlerts

• VideoVideo

• FacebookFacebook

• TwitterTwitter

• ForumsForums

Use Your Company Web SiteUse Your Company Web Site

Post a news releasePost a news release

Publicize on your home pagePublicize on your home page

Add to a product reviewAdd to a product review

Design a downloadable .pdfDesign a downloadable .pdf

Link to other Web sitesLink to other Web sites

Blogging Can Spread the WordBlogging Can Spread the Word

Promote within your own blogPromote within your own blog

Extend a special offer to blog Extend a special offer to blog readersreaders

Comment in related blogsComment in related blogs

Make comments relevant; Make comments relevant; never spamnever spam

Create a VideoCreate a Video

Video is great visual toolVideo is great visual tool

Distribute video to YouTube, Distribute video to YouTube, TubeMogul, other directoriesTubeMogul, other directories

Use video to engage customersUse video to engage customers

Get the Most Out of Get the Most Out of Twitter/FacebookTwitter/Facebook

Can you use #hashtags?Can you use #hashtags?

Join related Fan pagesJoin related Fan pages

Tweet and post oftenTweet and post often

Make special offers to Twitter or Make special offers to Twitter or Facebook participantsFacebook participants

Get the Most Out of Get the Most Out of Twitter/Facebook cont’dTwitter/Facebook cont’d

Find local opportunities if Find local opportunities if appropriateappropriate

Become a fan of related localized Become a fan of related localized Facebook pagesFacebook pages

Use Twitter search to find local Use Twitter search to find local people to followpeople to follow

Forums Are Another Way to Forums Are Another Way to Engage Your NicheEngage Your Niche

Find forums related to your Find forums related to your product, service, event, etc.product, service, event, etc.

Follow threads and comment Follow threads and comment when you can add to the when you can add to the discussiondiscussion

Use Social Media to Use Social Media to Cross PromoteCross Promote

Integrate social media into your Integrate social media into your publicity planpublicity plan

Use a targeted approachUse a targeted approach

Establish yourself as a source of Establish yourself as a source of valuable informationvaluable information