1. CROSSING WEB BOUNDARIES in Higher EducationPenn State Web ConferenceJay Collier June 14, 2011 jay.collier@thecompass.comjaypeg21

2. Emerging media for learning organizations WGBH Educational Foundation Public Broadcasting Service Massachusetts Institute of Technology Dartmouth College Bates College Maine Department of Educationjaypeg21 3. Where are the current boundaries? Why should we bridge them? How can we cross those boundaries? clearly ambiguous 4. Where are our currentWeb boundaries? 5. CURRICULARNON-CURRICULARdesign-dog, rozenchipmunk 6. CLASSROOMFIELD WORKtostie, europedistrict 7. STUDENTSALUMNIorcsa, rberteig 8. DEPARTMENTSOFFICESmoriza, willi 9. MARKETING TECHNOLOGYswami stream, patrick hosely 10. SYSTEM ASYSTEM Bhegemonx, psd 11. SILO 1SILO 2binary ape, neosnaps 12. Why should we cross those boundaries? 13. DigitalMCLUHAN MEDIAExpanding mediaPersonal computerDigital networksEvolution of communications ElectronicWorld Wide WebtechnologiesMEDIA TelegraphPrintedTelephone MEDIA RadioWrittenTelevision Movable typePhysical MEDIAPrinting pressEXPERIENCECave walls Photograph Bamboo slips Motion picturesVerbalParchmentVisualPaper mauricedb, schizoform, wilhei, mightyboybrian, wonderlane 14. Web 1.0 was ItWeb 1.0~2000 ITYou went out onto itThe first Web was Web media and contenthosted locallyA WEB SITEBusinessdataPhoneTelevision Emailjaycollier 15. Web 2.0~2007The next Web waswas OursWeb 2.0 YOURS andMINEFacebookDeliciousFlickrWordPressGoogle DocsMyWikipedia Pages and LinkedInprofiles YouTube NetVibesTwitter jaycollier 16. The next Internet IsAn ecology integrating real and virtualBuild connections Share knowledge OnlinepersonaOnlineOnline persona personaUse servicesjaycollier 17. Each medium is anextension of ourselves ... an extension of consciousness Marshall McLuhan, 1964 cearly ambiguous 18. How can we cross theboundaries? 19. Cross divisional boundaries 20. jaycollier 21. jaycollier 22. Common principles for online experiences Be dependable anywhere, any time, any device Be intuitive simple publishing, searching, inding Be helpful helpul information and instructions Be interesting appealing, personal, immersive Be personalizable up to date feeds by interest Be welcoming online spaces for collaboration Be meaningful insight into what matters to you 23. Cross staffing boundaries 24. Contentdevelopment Content manager/producer Information architect Content manager/producerInformation architect Channel editor, writer Interface/Channel editor, writer Photographer, photo editor Photographer, photo editor Communityinteraction designClient liaisonClient liaison stewardshipArt director/producer Community managerInterface designerChannel coordinator Graphic designerLeadershipSocial media producer Interface developer Brand evangelistUser testing specialist & managementResearch analystStrategicguidance MediaSoftware adminDirector of Online Media production& development Executive Producer Program Manager Producer/director Technical producer Videographer/recordistSoftware administratorPost-production editorWeb developerMotion designerQuality assurance TrainingAnimatorspecialistand support Client relations Project coordination Staff Vendorsand contractors jaycollier 25. 1-FTE TEAM3-FTE TEAM5-FTE TEAMWeb producer/ Content manager/designer editorWebmaster/Web director/ Designer/Web director/ Producer/ coding manager steward manager managerWeb developer Software administrator/developer Core teamExtended teamExtended team jaycollier 26. Cross marketing boundaries 27. FROMPowerful, universalideasAmbivalence to Awareness toInterest toParticipation to Commitment TOWARDPersonalized interactions jaycollier 28. jaycollier 29. GeneralPublicProspective Prospective Corporations, Faculty & Students Foundations Sta & FamiliesCurrentCurrentPhilanthropic Faculty &Students, Partners Sta& Families Alumni &Friendsjaycollier 30. Cross communication boundaries 31. OFFICIAL CONTENTCONSTITUENT COLLABORATIONFormal communicationsCommunity-facilitatedHighly-crafted editorial and design Simple interface, individual voices,independent domainCoreNews &Program Communities Public Internet Servicessiteupdates subsites of PracticeProfessionalCloud News People resources servicesGatewaysHome SearchreleasesSubsiteGroupsBookmarks FeaturesRecommendations YouTubeDirectoriesTasks NotationsCommentsProfile Subsite Ratings FlickrPublicationsSubsiteSkypeEnterprise dataAd hocLearning groups object Gathering Reporting repositories Socialmedia DataDataservice serviceGroups by Facebookcontent areaTwitterGroups bygeography LinkedInjaycollier 32. Warning! tm-tm 33. Cross experience boundaries 34. The individual and thecultural are inextricably bound by patterns of relational exchange.Ken Wilber, 1981 sallyrye 35. TEILHARD DE CHARDIN Patterns of experience NoosphereTHOUGHT Evolution of awareness AtmosphereAIR Biosphere CELLSGeosphere MOLECULES geishaboy, jing-a-ling, wwworks 36. MASLOW IntuitiveTypes of exchangesMEANINGRelational exchanges with manymultiple environments Symbolic Vision IntegrityRESPECTAuthenticityEmotional DiscoursePresenceMaterial SECURITYAchievement ReflectionSAFETY RecognitionAwarenessFamilyFriendship Esteem Breath Confidence Food, water Intimacy Shelter PowerReproductionSleep krislitman, ajawin, tristanbrand, opoponax 37. Broadcast > Engagement > Collaboration > EXCHANGE Ibrahim Iujaz 38. GE Healthcare 39. How will you open the doors? sportsilliterate