crouton reframing bread
Post on 04-Jul-2015
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DESCRIPTIONA team of internationals looking at bread in different ways for a Crash Course on Creativity at Stanford.
- 1. 3rd Assignment Team: Croutons Sarita Kumari, Rakesh Kumar, Ana Curo Fereshte Saidipour, Rui EstrelaCroutons
2. Challenge: Look at bread in a new way Create as much value as possible with one loaf ofbread Measure the value in anyway you wantCroutons 3. Idea # 1 Use the generated value to fight famineHow much can a slice ofbread cost ? Probably, not more than a dime (10 cent)!Croutons 4. Idea # 1 Use the generated value to fight famineWhat if a Hollywoodcelebrity give us a slice of her bread ?Croutons 5. Idea # 1 Use the generated value to fight famineManufacturing process: Dehydration; Varnishing; Framing A slice of bread becomes a souvenirCroutons 6. Idea # 1 Use the generated value to fight famine The money raised would go to help to fight hunger in theworld !Croutons 7. Idea # 1 Use the generated value to fight famineIn an auction sell how much could be the price for a slice ofbread from Angelina Jolie ?$100 ! $500 !$1000 !Croutons 8. Idea # 1 Use the generated value to fight famineGenerated value : Tangible: $0.1 to $1000 Non Tangible: 10 000 slices of bread = at least 2 500 smiles!Croutons 9. Idea # 1 Use the generated value to fight famineWhos next ?Croutons 10. Idea # 2 Use the value to communicate amarketing ideaWhat does bread symbolize to people? FoodSafety NecessityHomeCroutons 11. Idea # 2 Use the value to communicate amarketing idea What if we connect one of the symbols to amarketing idea ? To emphasize a key message To create awareness about a social issueCroutons 12. Idea # 2 Use the value to communicate amarketing idea Goal of the campaign: Create awareness about orphan children and importance of increasing the number of foster families Key message: Finding the way home Key visual: Bread crumbsleading to a house, showing the path to homeCroutons 13. Idea # 2 Use the value to communicate a marketing idea Marketing activities: ATL activities (short TV ad, posters placed at frequent places in the city with the key tagline) Guerrila marketing (trails of bread crumbs in frequent places leading to billboard poster or an info stand where they could find out more about foster family program) Social media activites (FB page, TW channel, YT channel, an interactive application where users would follow the bread crumbs trail to get to different houses, collect candy on the way and gain points, with every share sponsors could donate a dollar to the cause) Croutons 14. Idea # 2 Use the value to communicate a marketing ideaCroutons 15. Idea #3 Use the Value to Fund Raising for Uneducated KidsCroutons 16. Idea #3 Education Is a Human RightsEvery Kid Has Right to Go to SchoolCroutons 17. Idea #3 Everybody InvitedA Great Exhibition of Bread SculpturesCroutons 18. Idea #3Buying One Sculpture,One Kid Can Go to School.Croutons 19. Idea #3Buying Two Sculptures,Two Kids can go to School.Croutons 20. Idea #3Buying Three Sculptures, Three Kids can go to School.Croutons 21. Idea #3 And Now, Think if You Buy all Sculptures What Will Happen?Croutons 22. Idea # 4 Using bread for things like campaignsDuring election campaigns many organizations likenews channels, try to Find expectations ofcitizens from governmentCroutons 23. Idea # 4 Using bread for things like campaigns we will opensome breadstalls on busyStreets forknowing theview of citizenaboutgovernmentCroutons 24. Idea # 4 Using bread for things like campaigns We will ask them to Write about thechanges theywants from thegovernmentCroutons 25. Idea # 4 Using bread for things like campaignswe will provide them something edible so that they can eat it as well but before that we will take picture of that, well it is like some fun for themCroutons 26. Idea # 4 Using bread for things like campaignsif we are working as some organization like news company, then at the end of the day ,we can use different images to make a poster and use that for awareness among government and citizensCroutons 27. Idea # 5 Fun games for children we can organize Some games for childrens involving bread like we will make rule that we will hang some breads with thread in ground and the first top ten to get bread with their mouth while their hands are tied will be winnersCroutons 28. Idea # 5 Fun games for childrenoff course thatbread will beedible, as well asattractive prizes sothat they can enjoyto their heartcontentCroutons 29. Idea # 5 Fun games for children Well I think thiswill be fun towatch andmaybe someday these typeof thing getsfamousCroutons 30. Idea # 6 Gift a loaf Its an initiative: where each house in the community gift a loaf of bread once a week to the Old age home/Orphanage.Croutons 31. Idea # 7 What to do with a stale loaf of bread?? Throwing the loaf because theres that green spot?? Wait!! Its just not edible but still is useful.Stale for you but useful for someone else!! We collect the stale bread loafs from the community and those are then delivered to laboratories for experiments to grow molds and make compost (and many more), Instead of buying a new loaf, hence saving on the edible resources.Croutons 32. Idea # 8 Bake and donate We go back to the mostbasic use of bread: that isto feed. To support the food supplyduring the naturalcalamities, we organize bakeand donate mobile outlets.Croutons 33. Idea # 8 Bake and donate People can bake bread loaf, write their wishes or prayers on it or craft it in various shapes, pay a minimal cost and these freshly baked bread are then transferred to the calamity food supply team.Croutons 34. Do not underestimate the value of bread.even a crouton counts.Croutons