crowd funding on indiegogo for south africans
Post on 14-Sep-2014
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A step by step guide how we setup and marketed a crowd funding campaign for a film promo on IndiegogTRANSCRIPT
Crowd Funding with IndieGoGo, Social Media and Traditional PR
By Pascal Schmitz from Amariam Pictures
Why IndieGoGO? • Allows South African Bank accounts to be linked to the campaign • You don’t have to make target unlike Kickstarter. 4% charge if you make
target and 9% charge if you don’t make target • IGG guides you through and teaches you about the process of crowd
funding. You can then build your own Rand based site (www.mygate.co.za)
• IGG has great tracking tools for your “crowd” with specific data for each team members contribution towards the campaigns marketing vs. Kickstarter which has only two variables: how much and who…
• IGG has a large audience already in place with thousands of daily views and 2670 Campaigns in the Film category alone (indiegogo.com receives 36936 page views per day -source www.findwebstats.com/indiegogo.com)
• Tip: Paypal charges another 5% for funds that go through them, so try drive donations through direct credit card transactions . You need a FNB account to receive Paypal donations in SA
Shady Valley •Raised $10,405 in 60 days •Got almost 2,000 visitors on the site •Hit page No. 1 in the films category many times during campaign
Setting Up Your Campaign
Team
Team Member Profile
Funding
Gallery
Home Page
To Do’s: Marketing Your Campaign
Sharing the Link
Embed into Websites
Embed into Websites
Embed into Websites
Embed Email
Embed Email
Embed Email
Other Marketing Tools on IGG Increasing your “Go Go Factor”
Other PR Tools outside IGG
• Press Release e.g. Screen Africa, The Callsheet • Radio e.g. Fresh Drive focus on small business
and Poppy show which leads to Twitter • TV Shows e.g. Expresso • Blogs • Relevant Tweeters • Relevant FB Pages • Posters, Stickers etc…
Updates
Comments
Funders
Gallery View
Dashboard - Analytics
Dashboard - Funds
Dashboard - Fulfillment
Redeeming Perks - Website
Web Tools • Hosting: • www.godaddy.com
• Free FTP Uploading Software: • Download “total commander” www.ghisler.com • Content Management: • www.wordpress.com • www.weebly.com • www.yola.com
• www.joburgmovie.com and www.shadyvalleymall.com
Thank You
• A copy of this presentation will be available in a week or two as the perk for a $20 donation on the new campaign for our up-and-coming documentary “Unhinged: Arriving Cape Town”
• Alternatively go to www.indiegogo.com/shady-valley
for the campaign this presentation was based on