crowd sourcing a business - a seo dream? by eike sievert
DESCRIPTION
Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)TRANSCRIPT
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Crowds Sourcing a business -
a SEO dream?
Eike Sievert
Head of Global PR and Corporate Communications
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Spreadshirt’s e-commerce platform lets anyone
create, sell, and buy ideas on
products consumers love to wear, use, and carry.
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1) Virtually place ideas on 140 apparel and
accessory base products. Free 2) Publish for sale in:
- Spreadshirt own
Shops
- White Label Shops
- Social Media Shops
- Amazon
4) Spreadshirt handles the
transaction, print, delivery
and the Customer Service
5) Profit paid to
idea owner
3) Consumers buy
merchandizing
No Minimum Order
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Spreadshirts “Create Your Own” Spreadshirt 17 Shops
Whitelabel Shops Marketplaces like Amazon
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5 Source: Internet World Stats.
(1) Includes: Canada, Mexico and US.
(2) Includes: Western Europe, Central and Eastern Europe.
Boston
US HQ, Sales &
Marketing
Greensburg
Production & US
Operations
Las Vegas
Production
Leipzig
Global HQ &
Production)
Paris
Sales
Legnica
Production North America(1)
Population: 347m
Internet Users: 273m
Europe(2) Population: 816m
Internet Users: 501m
• 100,000 Sellers 2013
• 3.5 million items
• 4 identical Factories
• 17 countries
• 9 languages & 7 currencies Amsterdam
Sales
London
Sales
Berlin
International Sales and
Marketing, QA, laFraise
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Spreadshirt Own Shops
Database of 9 million designs (<1000 belong to Spreadshirt)
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9 Million Design = £2m labour + value of crowd
Instant reactions = makes news the business
10k Shares a day = £1m in exposure
New customers = next generation of ideas
300k Tags = £10m in SEO capability
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• Crowdsourcing is great
– Thinks every idea you need
– Self generating business
– Huge amount of resource & cost effective
• But it is not easy
– Crowds need to be understood
– Crowds do not always behave
– Crowds need policing and this can be big cost
– Understanding the output of the crowd and turning it a
meaningful experience for customers is hard