crowdfunding for makers

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CROWDFUNDING for makers

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Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com

TRANSCRIPT

Page 1: Crowdfunding for Makers

CROWDFUNDING for makers

Page 2: Crowdfunding for Makers

crowdfunding Maker movement

Page 3: Crowdfunding for Makers

$10,266,845  

Page 4: Crowdfunding for Makers

$1,438,765  

Page 5: Crowdfunding for Makers

$12,814,196  

Page 6: Crowdfunding for Makers

But it’s not just about money

BUILD A CUSTOMER

BASE

HAVE EARLY PROOF OF CONCEPT

MARKET YOUR IDEA

REDUCE RISK

crowdfunding lets you…

Page 7: Crowdfunding for Makers

1 Tell a story

Page 8: Crowdfunding for Makers

1 Show you can execute

Use visuals

Be personal

Facts tell stories sell

Demonstrate your passion

Page 9: Crowdfunding for Makers

2 Do the groundwork

Page 10: Crowdfunding for Makers

Calculate costs

research

Analyze risks

plan good campaign!

Page 11: Crowdfunding for Makers

Delivery Delays

Unfulfilled rewards

Lose money

Unrealistic target

Page 12: Crowdfunding for Makers

3 make awesome rewards

Page 13: Crowdfunding for Makers

this awesome.

Page 14: Crowdfunding for Makers

EARLY bird PRICING

SPONSORSHIP

NEED MORE ideas?

BUNDLING

Page 15: Crowdfunding for Makers

4 Have a good marketing plan

Page 16: Crowdfunding for Makers

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Build buzz

Create initial momentum

Update regularly

Manage your community

Final push

Page 17: Crowdfunding for Makers

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Build buzz

Reach out online & offline

Page 18: Crowdfunding for Makers

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Build buzz

Make a landing page!

Page 19: Crowdfunding for Makers

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Create initial momentum

Aim for contributions on 1st day

Launch party!

Page 20: Crowdfunding for Makers

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Update regularly

Prepare templates Pre-record thank you videos

Schedule Tweets

Page 21: Crowdfunding for Makers

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN Manage your community

Final push

Page 22: Crowdfunding for Makers

Let’s recap! 1 2 3 4

Page 23: Crowdfunding for Makers

Let’s recap! 1 2 3 4

Tell a story Do the groundwork Make awesome rewards Have a marketing plan

Page 24: Crowdfunding for Makers
Page 25: Crowdfunding for Makers

Why crowdonomic? Local platform

Marketing specialists

Hands-on campaign support

It’s all about you

Page 26: Crowdfunding for Makers

Get in touch! [email protected] @crowdonomic www.crowdonomic.com