crowdfunding for smart communities - more than money - jeupista - insme
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Crowdfunding for Smart CommunitiesTRANSCRIPT
@kleverlaan | Crowdfunding strategy | Speaker, author, strategic consultant
Crowdfunding - More than money
Crowdfunding knowledge institute
@kleverlaan
Ronald KleverlaanFounder
@crowdfundinghub
@kleverlaan
Ronald Kleverlaan
!Crowdfunding consultant, author and trainer !Vice Chairman European Crowdfunding Network & Founder Crowdfunding Hub !Senior advisor “Crowd Investing” European Commission
Crowdfunding
@kleverlaan | Crowdfunding strategy
Crowdfunding 2 misconceptions
Crowdfunding Community Funding
Misconception 1: „Crowd” Not an anonymous crowd, but an involved community
@kleverlaan | Crowdfunding strategy
Brand loyalty and local commitment Polare - Management buy-out after bankruptcy
@kleverlaan | Crowdfunding strategy
Customers invest in company 560K by 481 investors
@kleverlaan | Crowdfunding strategy
Renewable energy community Windcentrale - 15.000 investors - 15M euro - 9 wind turbines
@kleverlaan | Crowdfunding strategy
Crowdfunding more than money
marketing broad support
market research customer loyalty
access to additional finance
Misconception 2: „Funding” Funding is only one of the reasons to use crowdfunding
@kleverlaan | Crowdfunding strategy
Marketing 1300 funders - Stadsinitiatief - 4 million euro
@kleverlaan | Crowdfunding strategy
Broad support Political support and support from citizens & nature organization
tekst@kleverlaan | Crowdfunding strategy
Market research >1 million euro - 18.000 clients
@kleverlaan | Crowdfunding strategy
Customer loyalty >100 investors - Customers and ambassadors
@kleverlaan | Crowdfunding strategy
Additional finance Let citizens choose what projects to receive additional grants
@kleverlaan | Crowdfunding strategy
Let’s talk crowdfunding!
Ronald Kleverlaan Crowdfunding strategy !+31 628 254 452 [email protected]
@kleverlaan
http://bit.ly/dehypevoorbij
slideshare.net/kleverlaan